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PennySaverUSA.com Hires Online Retailing Veterans to Lead Its Marketing and e-Commerce Efforts
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PennySaverUSA.com, the California geographic and
demographic targeted marketing business of Harte-Hanks, Inc. (NYSE:HHS - News) and Harte-Hanks Shoppers,
North America's largest owner, operator and distributor of shopper
publications, announced the recent key leadership hires of two online
retailing veterans, So Young Park and Doug Williams.
"As we take our next steps in expanding and redefining our Web and
multichannel business, we wanted to go outside of our industry to bring in
new executive talent. The experience and expertise that So Young and Doug
bring to our company is really exciting," said Loren Dalton, president of
PennySaverUSA.com. "They both
have had tremendous success in their previous roles leading companies
through critical paradigm-changing strategies online. Our company is
already benefiting from their valuable insights as we leverage our local
print strength for the online communities we serve."
 So Young Park has been named vice president of marketing for
PennySaverUSA.com. In her role, she will oversee brand and consumer
marketing for PennySaverUSA's network of sites, including online product,
UI, content, community, mobile, and customer acquisition and retention
efforts.
Previously, Ms. Park spent three years overseeing brand strategy,
e-commerce, and online marketing for Musician's Friend, Inc.'s multiple Web
properties, including MusiciansFriend.com, a leading worldwide direct
seller of musical instruments, and GuitarCenter.com, the online store for
Guitar Center, Inc., the largest musical instrument retailer in the U.S.
Prior to Musician's Friend, Ms. Park spent eight years leading e-commerce
and direct marketing at A&E Television Networks, the global media and
entertainment company, and served in various online marketing-related
capacities in the publishing and film industries dating back to 1994. Ms.
Park has been a frequent speaker at online retailing conferences and
featured in numerous online marketing and e-commerce articles. She obtained
her Bachelor's Degree in American Culture from Vassar College and is a
graduate of the NAMIC program at the UCLA Anderson Graduate School of
Management.
 Doug Williams has been named vice president of e-commerce for
PennySaverUSA.com. In this newly created position, he will oversee online
sales, B2B partnerships and advertising products, and other
revenue-generating initiatives.
Previously, Mr. Williams was the director of e-commerce for Lane Bryant
Catalog, a division of Charming Shoppes, Inc., a leading merchant of
plus-sized women's apparel. Prior to Charming Shoppes, Mr. Williams spent
nearly eight years at Sierra Trading Post, a multichannel merchant of
closeout and overstock name-brand clothing and outdoor gear. He last held
the position of director of e-commerce and marketing and among other
achievements, played a major role in the development and significant growth
of the company's e-commerce business. Mr. Williams received his MBA from
the American University of Beirut.
"Our print publications have been leaders in bringing buyers and sellers
together at the local level for decades," added Pete Gorman, president of
Harte-Hanks Shoppers, Inc. "With people looking for new ways to become
connected, the addition of So Young and Doug to our senior team at
PennySaverUSA.com positions us to remain the leader in bringing local
buyers and sellers together as we combine our print strength with what we
can do online and through mobile."
The print version of PennySaverUSA.com has published continuously in
California since 1962. It is sent via direct mail to more than 60 percent
of addresses in California weekly and has more adult readers than any other
print publication in the state. The print version of TheFlyer.com, its
sister Harte-Hanks-owned shopper publication in Florida, has published
continuously in Florida since 1977. TheFlyer.com and PennySaverUSA.com Web
sites include classified listings of the print publications in a variety of
popular reader categories, including garage
sales, pets, used and new cars, and real estate, as well as thousands of coupons and deals. The Web sites are supplemented by local
advertising listings nationwide. Other publications outside of California
that carry the "PennySaver" name are not Harte-Hanks-owned assets.
About Harte-Hanks
Harte-Hanks is a worldwide, direct and targeted marketing company that
provides direct marketing services and shopper advertising opportunities to
local, regional, national and international consumer and
business-to-business marketers. Visit Harte-Hanks on the Web at
http://www.harte-hanks.com.
Harte-Hanks Shoppers is North America's largest owner, operator and
distributor of shopper publications, with shoppers that are zoned into more
than 950 separate editions with approximately 11.5 million circulation each
week in California and Florida. Harte-Hanks Shoppers brings buyers and
sellers together at a local level, helping businesses and individuals get
results from targeted, local advertisements, both through Shoppers' printed
publications and online through the PennySaverUSA.com(TM) and
TheFlyer.com(TM) websites. PennySaverUSA.com and TheFlyer.com are
recognized leaders in geographic and demographic targeted marketing
solutions. In print, PennySaverUSA.com and TheFlyer.com provide low-cost,
efficient, and targeted marketing solutions utilizing a wide variety of
products such as display ads, classified ads, and flyers, all delivered
weekly via the U. S. Postal Service. On the Web, PennySaverUSA.com and
TheFlyer.com are online advertising portals, bringing buyers and sellers
together through our online products, including local classifieds, business
listings, coupons, special offers and Power Sites(TM). Power Sites are
templated web sites for our customers, optimized to help small/medium sized
business owners establish a web presence and improve their lead generation.
Visit us online at http://www.pennysaverusa.com or
http://www.theflyer.com.
Media Contact:
Ms. So Young Park
714-577-4322
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Cheers,
Craig McMullin
Executive Director
AFCP
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Your Ad Here!
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For only $20 per newsletter, your logo can build your traffic.
In addition, sponsored articles can be submitted for publication for only $75 per issue. Articles must be limited to 250 words and will be marked as "sponsored".
Contract Craig McMullin at craig@afcp.org.
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