Greetings!
With so many developments going on this year, economic, political and technological, you can't afford to miss out on the next AFCP Publishers Retreat August 13-14, 2009 in Charlotte, North Carolina.
For more information and to register online, click here!
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Free Paper revenues continue to slide as economy worsens
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More than 70% of reporting publications indicated that revenues are down more than 1% in the latest AFCP quarterly revenue poll. This compares to 67% in the first quarter, 72% in the fourth quarter 2008 and 58% to 68% in previous quarters.
Hardest hit were the west coast (85%) and Mid-Atlantic (85%) regions with the Northeast reporting improved results. The Southeast continued to show about 70% of reporting publications were down.
The Midwest appears to be weakening as 73% indicated revenue declines. Previously, the Midwest had been much stronger than the rest of the country. The Rocky Mountain States still appear stronger than the rest of the country, but only 11 papers reported in this region.
Community Newspapers seem to be faring slightly better than shoppers during the past two quarters while rural markets appear to be slightly better than suburban ones. Only a few Urban publications reported results which make trends in this area difficult to discern.
While none of this information comes as a surprise, the length of this recession is by far significant. No recession has lasted this long since the Great Depression.
Most publishers I have spoken with have made substantial expense cuts to compensate for revenue shortfalls. Circulation has been cut, staff positions eliminated and pennies pinched at every corner, but one can only go so far. If you have ideas for expense cuts or revenue growth, post a comment on the AFCP Blog using the link below.
Download the associated graphs... Post a comment...
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Ad outlook: Longer, slower recovery |
Mid-year Magna forecast sees steeper declines
By Toni Fitzgerald
Jul 14, 2009
If there was any hope that the media economy would bottom out during
first quarter, coming in the wake of the Wall Street meltdown, that
hope has been dashed.
Just-released second-quarter magazine
ad page numbers show even steeper losses than in first quarter, and now
another new ad spending forecast is out, this from Magna, that says
essentially that, yes, second quarter did stink, and full-year 2009
will be worse than anyone had expected.
Read more... Post a comment...
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CBO Chief Criticizes Democrats' Health Reform Measures
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Washington Post Staff Writer
Thursday, July 16, 2009; 1:20 PM
Instead of saving the federal government from fiscal catastrophe, the
health reform measures being drafted by congressional Democrats would
worsen an already bleak budget outlook, increasing deficit projections
and driving the nation more deeply into debt, the director of the
nonpartisan Congressional Budget Office said this morning.
Under questioning by members of the Senate Budget Committee, CBO
director Douglas Elmendorf said bills crafted by House leaders and the
Senate health committee do not propose "the sort of fundamental changes
that would be necessary to reduce the trajectory of federal health
spending by a significant amount."
"On the contrary," Elmendorf said, "the legislation significantly expands the federal responsibility for health care costs."
Though President Obama and Democratic leaders have said repeatedly
that reining in the skyrocketing growth in spending on government
health programs such as Medicaid and Medicare is their top priority,
the reform measures put forth so far would not fulfill their pledge to
"bend the cost curve" downward, Elmendorf said. Instead, he said, "The
curve is being raised."
Read more...Post a comment...
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Cheers,
Craig McMullin
Executive Director AFCP
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Your Ad Here!
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For only $20 per newsletter, your logo can build your traffic.
In addition, sponsored articles can be submitted for publication for only $75 per issue. Articles must be limited to 250 words and will be marked as "sponsored".
Contract Craig McMullin at craig@afcp.org.
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AFCP Goes Social
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