We're happy to see you're reaching users as they spend time on pages across the web by advertising on the Google Content Network, our extensive network of relevant web sites and content partners. Did you know you can turn more of those users into customers by complementing your text ads with display ads? And you can do it quickly and easily with our free tool, the Display Ad Builder, which helps you create your own customized display ads (image, Flash, template or animated).

Find more customers online
Display ads can help you capture additional customers. Studies show users exposed to display ads visit the advertised site over 2.5 times more than those exposed to only text ads1. Many of our AdWords advertisers currently using Display Ad Builder have also observed improved click-through rates (CTRs) on their ads, with improved overall performance.

Easy as 1-2-3
And the Display Ad Builder makes it easy to build your own display ads in just minutes-no designer needed:

Select a template from our gallery of over 90 professionally-designed templates.

1. Customize the template with your own text and your choice of colors and fonts. You can also upload images and your company logo.
2. We'll automatically create up to seven display ad sizes based on your choices. Your ads are then ready to be served on the Google Content Network.
3. One key benefit of creating display ads so easily with the Display Ad Builder is you can quickly test different visuals and messages in your ads to see which ones drive the best results without investing significant resources. Simply create the variations you'd like to test, let them run, and let users' responses determine which messages and visuals are most effective.

Try the Display Ad Builder today
When you're ready to get started, the Display Ad Builder is available within your AdWords account. Our online tutorial provides step-by-step instructions to help you create your display ads. Or, you can watch our video tutorial. When creating your ads, following our best practices will set you up for success with your new display ads.

Please reach out to us if you have any questions or concerns. Our AdWords team is ready to help. Just email us at adwords-support@google.com

We look forward to providing you with the most effective online advertising available.

Sincerely,
The Google AdWords Team

1 Source: comScore online panel; Overall pool of studies: 67 studies

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