Greetings!
I often hear publishers ask "I've got a lot of traffic on my website, but how can I make money?" We're all looking for ideas to monetize the traffic on our websites and the following article is a great example of how Valley Journals is adding additional revenue to their site. This email was sent to their advertisers announcing a new feature on their websites.
Boyd and Linda Petersen publish a group of award-winning community newspapers throughout the valley between Salt Lake City and Provo, Utah.
Thanks for the idea, Boyd.
If anyone else has ideas, pass them along to me and I will send them to the industry. The only way we will pull through this down ecomony is by working together!
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Expert Advice and Community Calendar are UP and RUNNING!!!
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We have added two new features to our website - A new improved Community Calendar of Events page and our Expert Advice page. Both are getting great enthusiasm from our readers and advertisers. Go to any of our web pages (listed at the end of this email) and enjoy!
Expert Advice
Are you an expert in your field of business? Would you love to write articles on the subject that you are an expert in? Do you want to become known by our readers as an expert? Do you know someone that should be our expert?
That's what our new Expert Advice section of our website is all about. We have had several people ask us over the years if we ever take articles from doctors, dentists, realtors, insurance agents and more. While we don't have room in our newspapers for these articles, we now have a place for these articles online.
Expert Advice gives our readers a great way to be educated by you, our professionals. They will be able to look up articles by subject and then by title or author. Some of the available subjects will be:
· Insurance
· Real Estate
· Investing
· Dentistry & Orthodontics
· General Medical and Health
· Pediatric Issues
· Chiropractic
· Health and Nutrition
· Weight Loss
· Eating Out
· Accounting
· Auto Repair
· Carpet Cleaning & Maintenance
· Computer Repair
· Kitchen & Bathroom Remodeling
· General Home Remodeling
· Handyman
· Lawn & Yard care
· Gardening
· Sprinklers Systems
· Pet care
· Plus more
Want to get involved? When you participate with this program, you get an article and a banner ad on the Expert Advice page. Helping to educate the public about your industry and profession is a great way to get your name out and build your reputation. If you have something unusual, that's great too. While we don't allow you to make offers in the articles, you can educate our readers about the specialities you have.
Your cost to participate is just $75 per article if you are an advertiser or $195 if you are not. You can post one article every two weeks (not necessary). This includes your own banner ad (to your website) on the page with your article and rotating ads with all other banner ads for the Expert Advice section menus.
Boyd Petersen
Publisher, The Valley Journals
(801) 580-3310
boyd@valleyjournals.com
Check out our new landing pages:
www.CottonwoodHolladayJournal.com
www.DraperJournal.com
www.MidvaleJournal.com
www.MyMillcreekJournal.com
www.MurrayJournal.com
www.SandyJournal.com
www.SouthSaltLakeJournal.com
www.SouthValleyJournal.com
www.MySugarHouseJournal.com
www.TaylorsvilleKearnsJournal.com
www.WestJordanJournal.com
www.MyWestValleyJournal.com
www.SkiNewsUtah.com
www.TheEntertainmentJournal.com
Connect with your community!
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California Job Journal turns down economy into UP revenues!
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Craig:
The bad news is that I won't be attending the AFCP conference this year in Myrtle Beach, so our awards will have to be mailed.
The good news is that I'm just too busy with our increased business to travel out of the state right now. I thought I'd share with you what's going on so you can pass along some good news to the attendees at this year's event.
In an industry (recruitment) that lost more than 50% of its print ad revenue in the last six months, you would expect that an employment publication such as ours would be on its last legs. In reality, California Job Journal increased revenue by more than 10% in the first quarter of 2009 (over 2008).
How have we done it? By recognizing our strengths and leveraging them to gain market share. During a down economy, we experience a serious decline in interest from those who support our business through advertising, while demand for our products explodes as more and more people are out of work. Since we can't create advertising demand that doesn't exist, we have to capture more of the market that is available.
We sought out and landed long-term trade agreements with two major television stations - Sacramento's NBC affiliate and San Francisco's CBS station - to work with us promoting our regional job fairs that help put their communities back to work. (In fact, we had stations competing to partner with us.) The nearly constant media exposure has helped us attract a greater share of the recruiting business that's in the marketplace. Another result is that we've managed to maintain our rates at a time when the competition continues to spiral downward in terms of both revenue and market share.
According to Media Audit, our efforts have paid off. In the latest survey (released in January), California Job Journal now has nearly twice as many readers (seeking employment) than any other daily paper in Northern California, including The Sacramento Bee's Sunday employment classified section. This shows that no matter how much bad news the print industry endures, small papers can survive and thrive, if they continue to innovate and find a marketing position that works.
I wish you luck with what I'm sure will be another great conference.
Kathy Masera
Publisher
California Job Journal
(916) 925-0800 x304
KathyM@JobJournal.com
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Colorado newspaper thrives despite economy
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ESTES PARK, Colo. (CBS4) At a time when newspapers are folding in Seattle, Denver, and Chicago
one mom and pop newspaper operation in Estes Park is thriving.
"People kept telling us you're crazy to start a paper without any
newspaper experience, we just thought, let's try it" said Kris
Hazleton, co-founder of the Estes Park News.
The newspaper is committed to covering news throughout the town, but it
has to be good news. The staff of two will publish the crime report,
but with no names of suspects, in case the accused has children in town
who might be embarrassed by the bad publicity.
"I made an editorial policy if it gives me a stomach ache, it won't go in the paper." Hazelton added.
Read more...
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CVC e-Newsletter has great info for publishers
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 The CVC e-newsletter has great information for publishers and advertisers.
View the latest e-newsletter here and subscribe to get future issues.
This letter includes topics like:
- Paragraph 6: Audited Average Web Site Reporting and Audited Online Edition Reporting
- In a Stormy Economy, Smart Publishers Prepare for Better Days
- Take Advantage of Standard Rate and Data Service Listings
- Reading List: Publication Association Periodicals Provide Valuable Resources
- Former Publisher Now Helping Others Cut Distribution Costs
- CVC: Your Resource For Success
Click here for your issue.
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Classified Web Traffic Climbs,
Search Campaigns Could Catapult Higher
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U.S. online traffic to classified ad Web
sites increased 84% in February 2009, compared with a year ago,
according to a new report from Hitwise, an Experian company. The
industry has experienced positive sequential growth in U.S. visits for
all but one month during the past three years. As the state of the U.S.
economy worsens, visits to these sites continue to climb, up 28% from
December 2008 to February 2009.
To better understand the uptick, Hitwise created two custom categories
in the report: "Craigslist Cities," which includes more than 300 local
versions of Craigslist, and "All Other Classifieds." The market share
of U.S. Internet visits grew 90% to the "Craigslist Cities" custom
category in February 2009, compared with the prior year, while visits
to "All Other Classifieds" rose 22%.
Read more...
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Google Acquisition Rumors Reflect Twitter's Importance
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Juan Carlos Perez, IDG News Service
Friday, April 03, 2009 12:10 PM PDT
While rumors of an imminent Google acquisition of Twitter were apparently offbase, it wouldn't be surprising to see the companies strike up a formal collaboration or partnership.
Twitter, a microblogging service in which millions of people post brief text messages, has emerged as the custodian of a valuable online index
of real-time facts, comments, musings and announcements, information
that is clearly valuable for Google's search engine index.
Google
routinely collaborates with major Web sites to determine the best way
to crawl and index their content for its search engine, so sitting down with Twitter for that purpose would be consistent with its modus operandi.
"Twitter
is clearly hot. The phenomenon of real time search and the ability to
capture this stream of 'tweet' discussions is an important development
in social media and search because people are trying to mine data for
information that might otherwise be sought in a search engine," said
industry analyst Greg Sterling from Sterling Market Intelligence in a phone interview. "This whole phenomenon Twitter represents is here to stay and needs to be addressed by search engines."
Read more...
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Cheers,
Craig McMullin
Executive Director
AFCP
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