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Is Tax-Exempt Status the answer?
Cheers!
April 1, 2009
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Would 501(c)3 status save journalism? I guess it depends if you think public TV and NPR are sufficient to cover the vast news needs of this country.

A side note: We understand that the bill as currently worded would only include large metro dailies, but members of the Senator's staff have indicated that it will be modified to include all newspapers. It is uncertain at this point, whether this will apply to non-editorial free papers.
Senate bill would allow tax-exempt status for newspapers
AFCP Awards Entry Form By Mark Fitzgerald

Published: March 24, 2009 1:08 PM ET

(CHICAGO) Newspapers perform a public service for democracy and should be allowed to operate as tax-exempt non-profits, U.S. Sen. Benjamin Cardin, D.-Md., proposed Tuesday.

Cardin introduced a bill that would explicitly include newspapers among organizations eligible for 501(c)(3) status. The non-profit status is the same that public radio and television have now.

The legislation would give a national green light for newspapers to adopt the so-called Low Profit Limited Liability Company business model, often shortened to L3C.

Read more...
Social networking: Separating the trend from the trendy
AFCP Awards Entry Form by Alan Schulman , Tuesday, March 31, 2009

It seems as though the latest bright shiny object our industry has become awash in a wave of obsessing about lately, besides Twittering, is the need for a social networking strategy.

Given the increasing number of social networking sites, strategy offerings, analytics and insights companies, dashboards, blog scrapings, creative applications and myriad of all things "social networking," I was reminded of how the same sort of "Everyone go left" mentality hit when the user-generated content bandwagon came to town a couple of years back. Let's see, have we figured out an equivalent acronym to UGC for social networking yet... SNS?    Wait, no.... we already have SMS.

Seriously, I have no beef with the social networking craze. One look at the scaling of activity on Facebook tells you this has become more than trendy. But then when entire digital agencies begin wrapping their whole portfolio under the guise of "branded social applications," you can't help but wonder whether or not we've taken things a bit too... socially.

Read more...
Focus on AFCP Member Benefits:
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Senate legislation would federalize cybersecurity
AFCP Awards Entry Form Rules for Private Networks Also Proposed

By Joby Warrick and Walter Pincus
Washington Post Staff Writers
(Wednesday, April 1, 2009)

Key lawmakers are pushing to dramatically escalate U.S. defenses against cyberattacks, crafting proposals that would empower the government to set and enforce security standards for private industry for the first time.

The proposals, in Senate legislation that could be introduced as early as today, would broaden the focus of the government's cybersecurity efforts to include not only military networks but also private systems that control essentials such as electricity and water distribution. At the same time, the bill would add regulatory teeth to ensure industry compliance with the rules, congressional officials familiar with the plan said yesterday.

Addressing what intelligence officials describe as a gaping vulnerability, the legislation also calls for the appointment of a White House cybersecurity "czar" with unprecedented authority to shut down computer networks, including private ones, if a cyberattack is underway, the officials said.

Read more...

Cheers,
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Craig McMullin
Executive Director
AFCP
In This Issue
Senate bill would allow tax-exempt status for newspapers
Social Networking
Home Designs can increase your readership
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