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PaperChain brands the Free Paper Industry |
In 2008 the PaperChain committee members conducted a strategic planning meeting where it was determined that the primary focus of PaperChain would revert back to the initial purpose of marketing the free paper industry.
The attached brochure is the beginning of our effort to provide positive and concise marketing materials to media buyers throughout the country. In addition to the brochure, the ad agency has rebuilt the PaperChain.com website with a consistent visual look and message. Take a look when you get a chance.
We are very pleased with the first steps that have been taken to reacquaint advertising buyers to our growing industry. As daily newspapers continue to see their circulation totals decline, it is all the more important that we distinguish our industry from their travails. We are proud of our growth and our effectiveness in distributing our publications to more than 65 million households throughout the United States.
We have begun distribution of the brochures now that the website is complete and tested for efficiency and effectiveness. The initial use of the brochures is in a mailing to more than 14,000 media companies throughout the country. Tim Bingaman, president of Circulation Verification Council (CVC), has generously provided his media buyer mailing list to us for this mailing.
Beginning in March the brochures will also be distributed at four advertising trade shows to be held throughout the year. The PaperChain trade show booth has also been rebuilt to reflect the same visuals and themes as the brochure and the website so we are providing a consistent, professional image to your potential customers.
We have much to do, but thanks to the dedicated and capable efforts of many people associated with PaperChain we will continue to advance the critical and effective role that free community publications play in the U.S. economy. This is a difficult time, but it is also a time that provides our industry an opportunity to help the many struggling businesses that need the exposure that only we can provide. We are committed to getting that message heard.
I want to thank you for sharing the vision that PaperChain holds. Collectively we can bring attention to the role our industry plays in the national media mix. For decades we have been recognized as the leaders within our own local advertising communities. With your continued support and assistance we will continue to grow our industry's role at the national level.
As always, I will close with an invitation to all of you. If you have any interest in working on any of our acting committees please let me know and we will gladly put your enthusiasm and talents to work for the benefit of the free paper industry.
Sincerely,
Dan Holmes
Chairman for the entire PaperChain, LLC Committee
Download the PaperChain brochure.
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