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Use Twitter to Hold a Conversation, Not Sell
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 by Marc Mandt
As a fan of social media and new media, I subscribe to a number of blogs and follow a bunch of people on Twitter so I can learn more. One of the persons that I follow is a guy named Chris Brogan. A few days ago, Chris had a great post regarding social media such as blogging and Twitter titled The Goal is the Interaction. In this post, Chris talks about using tools such as Twitter to encourage interaction with your audience, instead of just promoting your products or services.
As I have been studying and working in social media over the last 18 months, I have seen many examples of rookie mistakes. One classic one is getting a Twitter account and then doing nothing on it but promoting your own products or services in a one-way conversation. Long term, this will not work.
In the age of Web 2.0, social media, etc. think about how you can have a conversation with your readers. People have grown tired of being told what to do, what to buy, what to think, and so on. Give them a reason to come to your blog or follow you on Twitter by providing relevant information and encouraging interaction. By engaging them in a conversation, you can not only develop a loyal following, but also reach a new group of customers that feel a real connection with your company or brand.
Marc
The address of the post is http://www.chrisbrogan.com/the-goal-is-the-interaction/
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Grade Your Website
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 How does your website compare?
You may think you've done everything possible to make your website easy to use, search engine friendly, and ready to carry your company into the next decade.
Guess Again!
Website grader can give you an honest assessment of your site, a list of important tasks to add to your computer guru's "To Do" list and generally help you think through your websites effectiveness.
And, best of all, IT's FREE!
All you have to do is go to website.grader.com enter your website address and a minor amount of data and they will grade your website, prepare your report and email it to you. All without obligation for anything.
If your score is below 90, get to work!
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Website Functionality Report
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 Cribb Greene & Associates turned two college kids loose on the Bozeman Daily Chronicle website to assess this newspaper's website.
You can get their entire report "free of charge." Just go to www.cribb.com/newsletter_archives.php and click on the link titled, "Website Functionality Report."
And, while you're there, sign up for their e-newsletter to keep abreast of the market for newspaper sales and mergers. It's free, too!
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Cheers,
Craig McMullin
AFCP
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Your Ad Here!
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Visit Our Sponsor
Put your logo and ad here for only $20 per issue. We'll hot link it to your designated web page so readers can easily find you.
Or, give us an article to run as the bottom article on a future issue of Cheers for only $75!
Just contact Craig at craig@afcp.org for more information.
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Follow AFCP on Twitter
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If you have a Twitter account, you can follow AFCP. Just enter
"f afcp"
in the update field on your Twitter page.
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AFCP Goes Social
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Now you can connect with industry associates by joining the AFCP groups.
AFCP has created groups at each of the major social networking sites (LinkedIn and Facebook).
Just click here for instructions on how you can join the AFCP groups. |
Are You Connected?
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Are you connected to your industry associates at the Free Paper Forum?
If not, you may be missing a lot of important/profitable information.
Join the forums today!
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