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Carolina Moneysaver Survey Shows Increased Coupon Usage
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A recent survey of consumers performed by the Carolina Moneysaver indicates that coupon usage has skyrocketed. Sixty-one percent of respondents indicate that they use coupons, with 29% indicating that they are using more coupons than last year. Only 8% indicated that their coupon usage has declined. This survey provides excellent information for your sales reps to use with your customers. Click here to download the survey results.
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Boston Globe, New York Times Revenue Plumments 20%+
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Advertising revenue for the New York Times Co.'s New England Media Group, which includes the Boston Globe and the Worcester Telegram-Gazette, plummeted 23.3 percent in November, reflecting falling demand for print ads from beleaguered retailers.
The media company (NYSE: NYT) said Wednesday the Globe and Telegram-Gazette generated just $25.9 million in ad revenue last month, down from $33.7 million in 2007. Year to date, ad revenue is down 18 percent to $296.1 million from $361 million last year.
In a statement, the company noted retail revenue declined because of lower department store, mass market and fashion/jewelry advertising. National advertising revenue was down due to decreases in automotive, live entertainment, financial services and travel advertising.
Classified advertising also fell due to softness in real estate, automotive and help-wanted advertising.
The New York Times itself did only marginally better, with advertising revenue declines of 21.2 percent, citing similar national advertising concerns.
The singular bright spot for New England Media Group was circulation revenue, which was up an undisclosed amount over 2007. But the figures could reflect additional revenue from newsstand price hikes that went into effect in February.
The Business Journal reported last month that the Globe had told its unions this summer that the paper was losing nearly $1 million a week.
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Make Sure Your Website Gets the Recognition it Deserves!
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Editor & Publisher and Mediaweek EPpy Awards
CALL FOR ENTRIES
www.eppyawards.com
Enter the 14th Annual EPpy Awards-Honoring Today's Best Media Industry Websites
The prestigious EPpy Awards draws close to 500 nominations from over 100 U.S. and international media outlets, Web-only service providers, colleges and universities.
Submit Nominations in the Following Categories:
- BLOGS
- Newspaper
- TV
- Magazines
- Radio
- News
- Sports
- Business
- Entertainment
- Special Feature
- Community Service
- Design
- Video
- Classifieds
- College
- Knight News Innovation Award
To enter, visit www.eppyawards.com.
Submissions are $150 per entry. Entries must be received by Friday, February 6, 2009.
Winners of this international competition will be announced at an awards luncheon at the Editor & Publisher and Mediaweek Interactive Media Conference & Tradeshow Thursday, May 7, 2009 at The Astor Crowne Plaza, New Orleans.
For more information go to www.interactivemediaconference.com or contact Len Muscarella at len@imediainc.com.
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