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Be confident and the world will be confident in you! Branding is all about projecting a clear, consistent and confident image to the world that is strength-based and powerful. Be positive and be proactive. Don't wait for the economy to catch up. Push it forward. Plan your next step and help your customers do the same. Always be preparing for the next page in your success story. Success is NOT accidental. It comes to the ready ... the resourceful ... and the radiant. Learn how to make your brand shine in 2010. Read on .... |
| It's a BRAND New Year! |
We are Branding Experts. A brand is a set of experiences, perceptions and expectations that other people have about you, your company or your community and what the experience of working with you (or buying from you) would be like. It is entirely subjective and based on someone's personal experience, or what they have seen, heard or read about you ... online and off. Don't let the marketplace determine your brand. Call us at (623) 537-0888 to find out how we can help you develop and promote a strong, confident brand that offers a truly competitive difference. |
| Lori and CNN Money Help Sales Rise at a Nashville Bakery .... |
 CNN Money asked branding expert Lori Martinek to provide insights on how a Nashville-based artisan bakery and restaurant could jumpstart flat sales through better branding and marketing. Read the CNN Money HERE. |
| Now Available: Affordable, Fully Branded, Socially Ready Website Solutions ... |
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Introducing Online Marketing Solutions for Entrepreneurs and Small Businesses from Herlife Publishing.
 These fully-branded, socially-ready website solutions offer:
- Blog Templates w/RSS
- Online Branding Tools
- Social Marketing Tools
- Branded Social Profiles
- Print Marketing Tools
Herlife OMS deliver a valuable difference: Expert Branding Strategy, built in ... right from the start! Our professionally branded, social media-oriented websites outshine our competition ... and yours!
Here's another great benefit: VALUE. OMS package prices range from $1,595 to $2,995, with streamlined production and scheduling. A great example: Our Accelerated Visibliity Package, which includes a Home Page, Services/Product Page, Who We Are Page, Contact Us Page, PLUS a resident, on-site Blog with full WordPress editing capabilities. All for only $1,995 ... including branding and social media elements! See other OMS Packages here.
AND: OMS website are built in WordPress, to give YOU full editing and updating capabilities. Get the freedom you've always wanted ... plus social networking capabilities.
Contact Us to learn more about these affordable, high impact web solutions that can help you position your brand for success in 2010. |
| On the Road Buzz ... |
 Going Global at Thunderbird ... Lori guest lectured to students in the Thunderbird Global School of Management entrepreneurship program who were preparing to pitch investors. The topic? How to Pull Off a Powerful Business Plan Presentation ...
Helping Future Entrepreneurs Get a Fresh Start ... Lori and the MindingHerBiz team presented a roundtable for new and aspiring entrepreneurs at the Fresh Start Women's Foundation in Phoenix. Team members provided tips and then tackled questions from the audience ...
Teaching Women in Business How to Be the Bulb! ... Lori presented How to Put the Power of Attraction Marketing to Work for Your Business at the Ahwatukee Chamber of Commerce Women in Business 2010 kickoff luncheon in early January.
Coming Up ... A series of visioning workshops in Northern Arizona for our new Navajo County branding project ... and a potential strategy to take marketing workshops 'on the road' to AZSBDC markets and clients statewide. |
| MindingHerBiz Celebrates First Year With Roundtables for Entrepreneurs ... |
MindingHerBiz, the Phoenix-based women's mastermind group founded by Lori Martinek, helps new, aspiring and growth-stage female entrepreneurs confront and work past the challenges of startup and growth.
Starting and owning a business isn't easy. We all hit speed bumps ... or even roadblocks ... that can keep us from reaching our goals. MHB is a 100% pro bono give back, pay it forward project. In other words: it's free to the candidates we work with. Each month, the MindingHerBiz team works with one entrepreneur to determine her needs, ask tough questions, work through challenges and provide input. One 90-minute power session ... and it works. You can learn more about the concept at http://mindingherbiz.com. Then let us know if you or someone you know could benefit from our help.
We're celebrating our first anniversary! Our team of experts and specialists in marketing, branding, law, accounting, human resources, retail, operations and technology has been brainstorming with female business owners since January 2009.
 New: MindingHerBiz Roundtable Events ... Meet the MindingHerBiz team members HERE and visit our LinkedIN group HERE ....  .  |
| What We're Excited About .... |
 Our expanded relationship with the Arizona SBDC Network ... Lori Martinek provides ongoing marketing and public relations support as the statewide Marketing Programs point person. Our projects include updating the AZSBDC website with new branded elements ... expanding the Visual Identity Standards for the brand we developed ... and providing the AZSBDC's 11 regional Centers with new tools including branded PowerPoint, press release and workshop templates. Next up? An e-newsletter promoting the Network that we will write and produce for State Director Janice Washington. Learn more about the AZSBDC Network HERE ...
 Our new contract with Navajo County in Northern Arizona. We competed to win a contract to develop a branding and online marketing strategy for Navajo and Apache counties and the communities that comprise the White Mountain Regional Development Corp. ....
Mentoring! Lori Martinek is mentoring Jordanian entrepreneur Riham Najia through the Thunderbird Global School of Management's SEEDS (Supporting Entrepreneurs and Enterprise Development) program, which paired 20 Jordanian female entrepreneurs with successful American female business owners. Lori and Riham communicate via email, Facebook and Skype and will stay partnered for two years as Riham realizes her entrepreneurial dreams. Learn more about SEEDS here.
 The new four-color newsletter design that we developed for the City of Harvard to use in local media distribution. The newsletter is a key tool in the city's strategy to promote participation in the 2010 Census ...
Lori's column on social media marketing appears monthly in the Arizona Association of Economic Development's newsletter. Read the latest issue HERE. |
| Be the Bulb! Buy It on Amazon.com |
 Be the Bulb! is available for sale online at Amazon.com.
Interested in creating a Facebook Page for your company, your products, your book or your brand? We can help. PRESENTATION Plus offers full digital consulting and social media marketing support. We create profiles and blogs and help clients connect with their audiences. Most importantly? We develop social media strategies that are built on branding and marketing expertise and know-how ... and not just trendy media buzz. |
| Read Lori's Branding Blogs ... |
 Lori's Branded By Design blog offers insights on branding, marketing, creating greater visibility, using social media marketing effectively and more.
Be the Bulb!, The Blog goes beyond Lori's book to provide strategies that keep a strong brand shining brightly.
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| What We're Reading Now ... |
 No More Excuses: The Five Accountabilities for Personal and Organizational Growth, by Sam Silverstein. It's not the sexiest title out there, but it speaks to something that I am truly passionate about: accountability -- and the lack of it in so many sectors these days.
Being accountable is a big part of the way that I live and do business and I give a lot of credit for my company's continuing success to that philosophy. Silverstein agrees, and outlines five areas in which accountability plays a pivotal role in organizational -- and personal -- success:
- By Doing the Right Things;
- By Managing Your Space;
- By Managing Your Process;
- By Establishing the Right Expectations; and
- By Contributing to Your Relationships. This is a biggie!
Highly Quotable: "Accountability is not a consequence ... it's your competitive advantage!" We totally agree. | |
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Words To Live By, Starting Today ... |
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Always Be The MOST of Something!
For many years, companies were satisfied with strategies that kept them safely in the Middle of the Road. That's where the customers were ... and that's what made them feel secure. These days, the middle of the road is the Road to Nowhere. You can't play by the same old rules in a crowded, competitive marketplace ... and in an economy that is difficult, at best.
You have to be a STANDOUT to be a SUCCESS.
In today's marketplace, you have to Be the Most of Something: the most efficient ... the most effective ... the most convenient ... whatever it may be.
Always strive to be the Most of Something.
Know what you're best at. Know what really turns you on. Or terrifies you. And then build a business ... a career ... and a life ... around it.
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Forget About Working On Your Weaknesses!  We grow and thrive by doing what excites us and by being passionate about everything that we do. Too often, however, we spend time and money trying to improve in some area where we may not be as strong as we (or the world) would like us to be.
Forget about
Working on your Weaknesses and Focus on Building on Your Strengths!
Why spend time forcing yourself to improve on something that you don't like in the first place when you can spend time doing what you're good at ... even great at ... and becoming even better at it?
Always Be Your Own Life's Work.
Focus on building your strengths and on building a business ... and a life ... around what excites you and gets you to jump out of bed in the morning. It really is true what they say (and I'm here to prove it): If you build a business or a career around what you love to do, you'll never work a day in your life
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We are branding experts, strategists and visibility builders who work with our clients to identify -- and act on -- key opportunities to target, communicate and sell. We'll ask you the questions that need to be asked ... and provide you with insightful, strategic answers that will help you move your company forward. Call us today at (623) 537-0888 and let's get started.
--- Lori Martinek, Branding Expert, Author and Marketing Consultant
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