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Ron Lyons Ultimate Body Newsletter A New You in 20 Weeks
February 2007

Welcome to another issue of my Ultimate Body Newsletter. As I write this, the weather outside is warm and it just feels like Spring is around the corner. I hope that you have taken the time to change your life through fitness and I hope that you are enjoying the benefits of a new you. If not, there is still time to make changes. Summer doesn't start officially until June 21st (my birthday) so we can still make changes!

This week we visit the concept of what it takes to really "change." We also take a look at what makes the UB experience unique and different. Joseph writes about the difference between quitting and failing (and there is a difference.) You will also find information about Ultimate fit Club, the next UB Networking Event, a UB Party that we are having and much, much more.

Please use the "forward" link at the bottom of this email to send it to at least one other person. And, as usual, thank you for allowing me and my trainers to do what we love to do!

in this issue
  • Changes
  • Ultimate Body Studios, A Rare Find
  • Ultimate Fit Club News
  • New UB Menus at Local Restaurants
  • The Art of Life by Joseph Scott
  • Ultimate Body Events Scheduled

  • Ultimate Body Studios, A Rare Find
    wayne

    At UB, we training instructors try to arm you with all of the know-how that you need to continue down your fitness path forever. This makes for a major contrast between receiving the type of training at our studio and receiving that of a garden-variety commercial gym. On the whole, I feel that commercial gyms, which is where I used to work, want to help you but keep you dependent on receiving training from them so that you will continue buying training packages from them for as long as you can afford it. The UB experience, on the other hand, is more educational and, therefore, more worthwhile in my opinion, preparing you for continuing the workouts and healthy eating style on your own.

    At some of the popular commercial gyms, clients do indeed receive menu plans and cardiovascular and strength training prescriptions; however, one large drawback is that clients are dependent on following menu plans created by other people rather than those created by the clients themselves. Contrarily, at UB, since you are required to make healthy food choices on your own, things are much different, involving more hands-on skills from you. At our studio, you have to learn about choosing optimal gram amounts of the macronutrients protein, carbohydrates and fat as well as learning about how to determine daily caloric- intake amounts. At a commercial gym, in contrast, training does not necessarily require you to become skilled at any of this.

    An additional key advantage in receiving UB training is the sizable accountability factor. This has made us very popular and in my opinion has put us in an elite training class rarely matched. We hold you highly accountable in terms of food intake and attendance to the studio, to the group, and to your partner. Regarding attendance, we intentionally make skipping classes for unwarranted reasons difficult and, hence, not really worth the effort, making attending class a much easier choice. Concerning food-intake accountability, we try to encourage you to make only smart, healthy food choices. This is the useful knowledge that you need to continue your quest throughout your lifetime.

    Lastly, a major plus of UB training is the team atmosphere inherent in each class. This creates camaraderie, leading to a very strong, positive sense in putting forth your best effort for yourself and the team. One-on-one training clients hardly ever feel this sense of group belonging.

    As your rite of passage toward your ultimate body continues, please be mindful that you have joined a very special, successful program targeted to get you to your goal as fast and as safe as possible. To guide you through your journey, we have top-notch instructors with proven track records and special skill combinations that not every trainer at just any gym possesses. Additionally, we hope that your life- changing experience will positively influence people who interact with you on a daily basis. You are the reason why we train at UB, and you are the reason why we love our jobs so much.

    If you are not currently in the UB program, consider joining today. It is not just a workout, it truly is an "experience."


    Ultimate Fit Club News
    working together

    It has been said that the recent Ultimate Fit Club workouts have been some of the best, most intense that any UB'er has ever had. I believe that to be true. Each week the workouts change and no one leaves without feeling like they were fully pushed to their own limits.

    The UB Fit Club meets each Saturday at 10:00 AM at the Frisco studio. You must be a UFC Member in order to attend. If you are UFC, come on in. We have the first round of UFC Polo Shirts in and have your website, email, message board etc. underway!

    Remember, Ultimate Fit Club really means Ultimate Body VIP and that's how we will treat you! If you are not currently in UFC but feel that you are UFC material, you may apply by making your desires known to any UB Trainer. We meet each Saturday and discuss applicants. If you are approved, we will let you know and bring you into the "inner circle."


    New UB Menus at Local Restaurants
    food

    We currently have our own menus at Two Brothers (located at Preston and Main in Frisco) and the Solare Spa and Cafe (located at Legacy and Lebanon in Frisco.) Stop by and look for our menu for some very healthy UB approved foods!

    Soon we will also have our menus at three other local restaurants including The Abbey Grill, Manny's and Thai Frisco (soon to be called Zak 8 Thai.) We will let you know when these menus are in place for you!


    The Art of Life by Joseph Scott
    joseph

    Why Do People Fail? I call this a trick question because people do not fail, they quit. A bridge can fail, but it never quits. It has ceased to do that for which it was designed. People however, try something and when it does not work for them as planned they simply walk away in despair and quit. What they did not realize is that they simply found a way that did not work. If they would have continued then they could have found a way that did work.

    It is inherent for all living things to always be doing something. We as humans cannot stand a minute of the day not being filled with some type of activity. Even in those times where there is no physical activity, you will find your mind working. We are continually moving and changing, whether toward or away from something. Many of us get stuck in our comfort zone.

    What we do not realize is that there is no permanent comfort or security. Whatever we have, we are making for ourselves. Few, if any, are guaranteed life-long job security and health. Knowing this should cause each and every one of us to continually strive to better our conditions. It takes as much effort to remain in our comfort zone as it does to stretch and become all we are capable of being.

    I bet your thoughts right now are moving along the lines of - "Well, it certainly doesn't take any effort to plant my backside on the couch and watch my television shows." Doesn't it? All that is, is a momentary distraction from the same old things you do at work day in and day out, from your financial problems to your family problems and any combination of other things.

    How effective has this temporary distraction been up to this point in your life? If you need temporary distractions to keep you going, you cannot be satisfied. Dissatisfaction, when faced, can be a strong determinant in the success you will ultimately experience in your life.

    When there is enough dissatisfaction you will do something to eliminate it. An individual sitting on a warm stove has no incentive to move. Heat that stove to 400 degrees and watch that person move. Strong dissatisfaction with your life can do the same thing - it will get you moving.

    Life is forever moving. You either advance or you regress. There is no standing still. The choice of the direction your life will take is yours to make. Nobody else can make that choice for you. You will find that once you have made a commitment to doing something, the only thing capable of stopping you is you. No matter how disappointed you have been in the past with yourself, the way to get positive results is with positive expectations. So move, forward that is! Remember that there is a new cycle of Ultimate Body starting Monday the 26th of February. Is this your next move forward?


    Ultimate Body Events Scheduled

    There are several events coming up at Ultimate Body including the monthly UB Networking Meeting on Saturday March 3, 2007 at 10:00 in the Frisco Studio. If you have a profession or a business that you would like to network, this is a prime opportunity. It seems that UBTers like to work with someone that they trust or share something in common with. The last meeting was a huge success. Both current and former UBTers are welcome to the event. Plan on being here for an hour in this informal networking event. Bring plenty of business cards.

    Also on March 3 at 7 PM we will have the next big UB get together at "Indoor Bounce Party" located at 101 Dylan Dr. in Prosper which is about five minutes north of Main St. Frisco. Kids, friends, family and anyone else you know is welcome to come. There is pizza and soft drinks so maybe this is a good time to plan a cheat meal! If you think you are coming to this event, please call us or sign your name on the list by the front door at UB Frisco. Remember, current and former members, their friends, family and anyone else is invited to join us!


    UB Stickers!
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    The new Ultimate Body window stickers are here! Stop by the Frisco studio to get your free sticker. Apply it to the back window of your car then go to the UB website to register your license plate. If we see you driving around Frisco or Plano, we will contact you with a prize ranging from T- Shirts to free Ultimate Body Transformations. Show your UB Pride and get your sticker today. The contest is open to anyone and you don't have to be a member to get a sticker and register to win.

    Learn More


    Changes
    ron abc

    If I were to say that things have been changing in my world lately, that would be an the understatement of the century. Between opening new studios, adding classes, changing staff, changing our billing system and many other things, it has been crazy. Mind you, I am not complaining. I'm just saying that in my little world, there have been a massive dose of changes lately and that's what I am writing about this month.

    I was in one of our local Frisco restaurants recently and I was just amazed at how many people were there who were severely over weight. Each time I see a person like that, my heart drops. I feel like going up to them and offering my program for free. In fact, I have done that in the past, but with very limited success.

    You see, in order for a person to change, they have to WANT to change. All too often we get comfortable with where we are or doubt our ability to ever make a change. Perhaps sometimes it is that we feel like the change will be too much effort. Even though we know we need to make that change, the very thought of it makes us run the other way and ultimately live in a manner that is not what we really want.

    If you are one of those who is in dire need of change, perhaps some real serious sit down and talking to yourself time is in order. Find a few minutes when no one is around. No kids, no adults, no one but you and a mirror. Then look at yourself and let every bit of honesty within yourself come out. Tell yourself what you really want, what you really need.

    The next step is the hardest of all, implementation. This is and always has been the most difficult part of change. This is the "crossing the bridge" part of the game. You should note though, that this is not only the hardest bridge to cross, but is is also the bridge that will lead you to the most significant and most fulfilling changes you can possibly make.

    Simply decide to cross the bridge. I am sure that it will be a challenge, but I am also sure that you are up to it. In that, I have no doubt. You are a person who has untapped strength inside. You have potential that goes beyond what you need to make the changes that you desire. So, stop waiting. Start talking honestly. Make decisions and follow through. I know you won't be disappointed. In fact, I believe that you will amaze yourself and wonder why you didn't make those changes before.

    There is a new cycle of the Ultimate Body Transformation starting Monday the 26th of February. If you come to the determination that physical changes are what you need, we can help. We have literally helped hundreds upon hundreds of people over the years towards their Body Transforming goals. I am sure that we can help you. But remember, you can only change when you decide that it is time. Remember, when you make that decision, I am here, waiting for you! -Ron

    "Destiny is a matter of choice, not of chance. It is a thing to be achieved, not waited for." W. J. Bryan

    Your Ultimate Body Staff:

    • Ron Lyons, Owner
    • Joseph Scott, General Manager
    • Wayne Kaya, Training Manager & Lead Trainer
    • Angie Campbell, Fitness and Spin Instructor
    • Sara Fitzpatrick, Marketing Representative
    • Jodi Wolitz, Fitness Instructor
    • Scott Levy, Fitness Instructor

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