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Fixed Performance Inc Newsletter
Insuring Against a Bad Month May 2010

Insuring Against a Bad Month

Build Repair Order Counts

Improving Margins


 

Build Repair Order Counts

I am totally convinced that an effort to build repair order counts must be a daily effort performed by the staff. Contacting customers with open safety recall campaigns with a simple phone call is a wonderful way to build trust and lifelong customers. I recommend 10 contacts per day by each adviser to gain a growth of 10% on your repair order counts. Contacting customers that haven't been in for longer than six months is also very strong process that offers them a discount to return back for service. In essence it's nice that they just know the company cares and is missed them.

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Greetings!

Most of us buy insurance of one kind or another to prevent financial loss to our families. This month we'll look at a few ways to buy insurance against our companies having a bad month in your fixed operations.


  • Improving Margins
  • One of the best things we can do to prevent a poor performance month is to have strong margins in our fixed operations. If your overall parts department gross profit as a percentage of sales is below 35% place some attention to your margins. My suggestion is that parts gross profit margin to service customers is at 42%. Use of a parts matrix program might need to be used to achieve this result. I recommend a matrix generated from list plus pricing and if anyone e-mails me I will be happy to share this concept with them. I have seen many matrixes over my days and some of them are very aggressive. Recently I was looking at a statement with a matrix higher than I've ever seen yet was below 37% on the customer pay margin. Asking the parts manager about this he admitted not using the matrix because of the extreme nature of the retail pricing. The dealer came back after a 20 group and demanded this matrix be installed. The point I want to make here is simple that your matrix must be reasonable and be used by the parts employees. The best matrix in the world will have no result if it's never used. Gross profit margins on labor should have a goal of reaching 74%. This can be accomplished with a strong effective rate and the technicians staffing skill levels matching the workload. If you're shop is below 74% look at what labor operations are your poorest performers and massage them for improvement. We could literally spend a week on this subject however obviously we don't have that time in my newsletter. Just understand the truth to better your margins and must take an action today to change.

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  • Supercharging Your Technician Income and Gross Profit"
  • My first training DVD is now ready for shipment titled "Supercharging Your Technician Income and Gross Profit". The pre release discounted price has been extended with so many exciting things attached I had to develop a press release for all of it to be explained! Later today the release will be mailed to everyone included in my newsletter! I looked at the size of the release and understand the print is not exciting however those that brave through the announcement will find an incredible deal for the first 10 orders. This deal is only for newsletter clients and will not be offered publicly. Alright if you have a friend I will include them also but sign them up! Place your order now on the web site at www.fixedperformance.com using your credit card. The second DVD in the series is now in editing and will be ready for release in just a few weeks for Service Advisors.
    Our Price: $199

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