| Insuring Against a Bad Month |
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Build Repair Order Counts
I am totally convinced that an effort to build repair order
counts must be a daily effort performed by the staff.
Contacting customers with open safety recall
campaigns with a simple phone call is a wonderful
way to build trust and lifelong customers. I
recommend 10 contacts per day by each adviser to
gain a growth of 10% on your repair order counts.
Contacting customers that haven't been in for longer
than six months is also very strong process that offers
them a discount to return back for service. In essence
it's nice that they just know the company cares and is
missed them.
Find out more....
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Greetings!
Most of us buy insurance of one kind or another to
prevent financial loss to our families. This month we'll
look at a few ways to buy insurance against our
companies having a bad month in your fixed
operations.
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| Improving Margins |
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One of the best things we can do to prevent a poor
performance month is to have strong margins in our
fixed operations. If your overall parts department gross
profit as a percentage of sales is below 35% place
some attention to your margins. My suggestion is that
parts gross profit margin to service customers is at
42%. Use of a parts matrix program might need to be
used to achieve this result. I recommend a matrix
generated from list plus pricing and if anyone e-mails
me I will be happy to share this concept with them. I
have seen many matrixes over my days and some of
them are very aggressive. Recently I was looking at a
statement with a matrix higher than I've ever seen yet
was below 37% on the customer pay margin. Asking
the parts manager about this he admitted not using
the matrix because of the extreme nature of the retail
pricing. The dealer came back after a 20 group and
demanded this matrix be installed. The point I want to
make here is simple that your matrix must be
reasonable and be used by the parts employees. The
best matrix in the world will have no result if it's never
used. Gross profit margins on labor should have a
goal of reaching 74%. This can be accomplished with
a strong effective rate and the technicians staffing skill
levels matching the workload. If you're shop is below
74% look at what labor operations are your poorest
performers and massage them for improvement. We
could literally spend a week on this subject however
obviously we don't have that time in my newsletter.
Just understand the truth to better your margins and
must take an action today to change.
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More Information.... |
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| Supercharging Your Technician Income and Gross Profit" |
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My first training DVD is now ready for shipment
titled "Supercharging Your Technician Income and
Gross Profit". The pre release discounted price has
been extended with so many exciting things attached I
had to develop a press release for all of it to be
explained! Later today the release will be mailed to
everyone included in my newsletter! I looked at the
size of the release and understand the print is not
exciting however those that brave through the
announcement will find an incredible deal for the first
10 orders. This deal is only for newsletter clients and
will not be offered publicly. Alright if you have a friend I
will include them also but sign them up! Place your
order now on the web site at
www.fixedperformance.com using your credit card.
The second DVD in the series is now in editing and
will be ready for release in just a few weeks for
Service Advisors.
Our Price:
$199
Learn More
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