In discussion with a salesman last week he stated management criticized him as a good salesman that is turning bad. He argued he was the same salesperson that exceeded his quota for years and did not deserve to be chastised for a tough market. The truth is likely somewhere in between both statements that were made. Perhaps a better statement would have been to this individual you are the same salesman in a changing market. Having known this salesman for some time it is evident to me he is performing his duty the same way since he became successful years ago. The changes in the market demand a fresh look with people open to change. We must accept the challenge today's market is bringing us and look within. Have you done anything personally to improve an area of weakness inside yourself? Take some time and give yourself an evaluation looking for areas of weakness. It might be an easy task where a few things instantly come into your mind. If you find that it is a challenging task feel free to ask a good friend or your significant other for ways you could improve. I promise it will be less challenging for them to find opportunities for your self- improvement. I hope today you accept the challenge and identify your areas for growth. Now take action and commit to read a book about the subject. Study the actions of those around you looking for techniques and ways to become better. Become a student with the understanding your efforts will make your weakness a strength. The true Professional is always developing regardless of market conditions.