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Hire a Coach
Tiger Woods is without question the greatest golf
player in modern times. Interestingly enough Tiger
still hires coaches to continually improve his
performance. Dealerships today must have peak
performance from fixed operations immediately with
the goal of reaching 100% fixed coverage.
Professional coaching firms make an immediate
impact on dealerships profitability and must be
considered in today's market a must for survival.
Firms such as Fixed Performance far exceed the
investment in training implementing processes and
procedures to assist dealerships in reaching this
goal. All firms keep current with market trends and
know exactly where to look to make the largest impact
with dealership profitability.You would never go into
surgery with a doctor that wasn't well-trained in the
best and latest techniques. Your fixed operations staff
is the most seen by your customers. They would
appreciate the professionalism shown when they
have the best training in customer care.
Find out more....
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Greetings!
Many dealerships today are sitting on pins and
needles awaiting a decision from our government to
provide emergency funding for manufacturers.
Dealers are laying off personnel and reducing
wherever possible to reduce costs. This month will
include several recommendations that before would
not make sense. Today however is a unique point in
time that demands dealerships look differently on
some of these items.
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| Reviewing labor Operations |
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Poor performing labor operations will reduce profits
substantially and must be reviewed in a different
manner. The definition of a poor performing labor
operation is low margins in parts or effective labor
rate. The primary source for this review begins at the
detail analysis report for advisors. Today we'll look at
one as an example of a common poor performing
labor operation. The most common labor operation
typically is the oil change in most shops. Recently
some manufacturers have increased the price of
motor oil $.40 per gallon. Even with the worldwide
cost of crude oil falling over 60% in the last few
months this increase was put in place. If your
dealership purchases motor oil under a
manufacturers program it is time to quote at least two
other vendors. Traditionally vendors such as Valvoline
and Quaker State are aggressive in gaining new
accounts providing cash with a five-year commitment.
The oil filter is another way to reduce the cost of the oil
change operation. It is amazing to me how many
places sell these oil filters below dealer cost from the
manufacturer's parts department. A low cost oil filter
might reduce parts cost on an oil change over three
dollars. The reality is a vast majority of customers
don't even know what filters placed on their vehicle.
We just pay the higher cost and reduce our profits to
stay competitive with the quick lube. The next
consideration on the oil change labor operation is
what should a technician be flagged? Some shops
have high skilled technicians perform oil changes with
flagged times of .5. This will cause your dealership to
lose labor cost on every oil change. Now let's do
some math on this labor operation. If your shop
performs 600 oil changes per month and the parts
cost is reduced four dollars per oil change that would
amount to $28,800 per year. If labor cost was reduced
from .5 to .3 your dealership could see a reduction of
another four dollars per oil change in labor cost
adding another savings of $28,800 annually.
Customer retention programs the dealerships are
using to provide oil change customers a roadside
assistance protection program are considered a
benefit and should never be considered a cost.
These programs do a great job of retaining customers
and reduce the need for local advertising and
mailers. If we can reduce the cost of one labor
operation by $57,600 with a quick review imagine
what could be saved looking at the top 100 labor
operations.
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More Information.... |
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| Take Action and Call Today! |
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Take action today and call 888-205-8718 to ask about
our exciting new programs that will allow ways for any
dealership to improve their fixed operations! Everyone
will sleep better.
Learn More
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