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Proper Processes
Perform a process review of your fixed operations
highlighting every key performance indicator. Make the
staff aware processes are in place to perform at all
times. Never allow excuses like they were to busy or
don't have the time to perform. Be sure your advisors
perform walk around inspections on every vehicle
coming into the shop. The inspection should include
popping the hood and fluid condition inspections.
Recommended services that are declined must be
noted on the repair orders. Have an established
process for reviewing open repair orders. Any repair
order that is open over seven days must have a stated
reason in print for management. Open repair order
count should not exceed 10% of your monthly repair
order count. Have every shop policy repair order
tracked by the Advisor and Technician. Both should
have written comments on why this happened and
how to prevent in the future. The service Manager
should also sign off and deliver to the dealer Principle
or General Manager for review. Special ordered parts
need a firm process also. The best practice is to set
the return appointment for the customer at the time
they pick up their vehicle. Advisors must check
scheduled appointments the day before for back order
parts concerns. All scheduled appointments should
receive a quick for call reminder of the appointment
commitment from their advisor the day prior of the
visit. Have a strict process for repair order voids and
zero amounts to protect from theft and fraud. Repair
order exception reports should also be reviewed to
determine the cause of discounted items. It might
shock you to learn how many customers receive
discounts because advisors know it will never be
seen by management. I have a saying that people will
always follow the path of least resistance. Good
Management will always make the path of least
resistance compliance.
Find out more....
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Greetings!
The dealership in today's marketplace must be
determined to find every way to improve gross profits.
The importance of fixed operations generating
additional gross profit continues to climb as the
challenges increase in sales departments. The good
news is that dealership fixed operations if run properly
have the opportunity to cover most if not all operational
expenses. Independent repair shops are declining in
numbers and are not keeping up with the equipment
and training needs. The Technology engineered into
today's vehicle requires manufacturer training and
equipment to properly service. Many customers that
are not able to trade their vehicle are investing in
maintenance and repair of what they own. The price
of gasoline declining will allow customers that have
been putting off vehicle maintenance and repair to
again consider it. The timing is right to place
additional focus on developing your fixed operations.
Let's look at a few areas together that will grow fixed
operation profit.
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| Staffing |
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I was in a dealership a few weeks ago that just set a
record fixed operations gross profit. The service
manager was concerned because the dealer asked
him to prepare to reduce his staff by two people. The
service manager understood that if he reduced his
staff the dealership would not be able to properly care
for their customers. In discussion with the dealer he
stated due to declining sales in new cars he needed
to cut staff in every department. After explaining to the
dealer his record gross profits will begin to decline as
customers stopped returning to the service
department he allowed the staff to remain. When
looking at staffing requirements for fixed operations
some general guidelines should be considered.
Repair order count per advisor should average over
320 and not exceed 400 on a monthly basis. One
advisor can handle up to four technicians and provide
proper customer care. The parts department should
generate a minimum $35,000 in sales per employee
on a monthly basis. Some dealerships will find
themselves slightly below these guidelines however a
drop in one person would place them above proper
levels. Never forget customer care must always be
the primary concern and adequate staffing is required.
The entire fixed operations team should be involved in
aggressively growing repair order counts marketing to
the customer base to meet these ratios.
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Find Out More...... |
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| Asset Management |
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Be sure to track customer accounts receivable to
determine payments. The best practice is to never
allow customers to charge repairs in service. Monitor
warranty receivables that include aging to confirm
follow up with service personal and management.
Aged inventory in the parts department is another trap
for dealership dollars capital investment. Develop a
process that places in question inventory items over
12 months without a sale. What actions are being
taken to reduce this unused capital and turn it into
cash? Are special ordered parts over the counter paid
for in advance? How about customer pay service
special ordered parts?
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More Information..... |
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| Reducing Costs |
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Every store must be aggressive with cost controls.
The best practice is to mail every vendor and explain
you will be developing quotes from their competitors
under a cost reduction plan. You will allow new pricing
from existing vendors before the competitive quotes
are received. It will surprise you how many vendors
want to keep your account by reducing their prices.
Pay special attention to uniform vendors. They are
abusive with floor mat rentals, hand cleaner, air
fresheners, towel inventories, mops, and the list goes
on! Track shop supplies by Technician reviewing at
least monthly items used and ask questions. Just
knowing someone is watching will reduce shop
supplies by at least 15%. Consider the ratio of
Technician hours sold divided by shop supply costs to
bonus the Technician with the lowest cost per
hour.There has never been a better time then right
now to increase fixed operations profits. Be
determined the investment of your time will be
rewarded with increased customer satisfaction and
retention as well as profits.
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Read on... |
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