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Fixed Performance Inc Newsletter
Growing Profits in Today's Market November 2008

in this issue

Proper Processes

Staffing

Asset Management

Reducing Costs


 

Proper Processes

Perform a process review of your fixed operations highlighting every key performance indicator. Make the staff aware processes are in place to perform at all times. Never allow excuses like they were to busy or don't have the time to perform. Be sure your advisors perform walk around inspections on every vehicle coming into the shop. The inspection should include popping the hood and fluid condition inspections. Recommended services that are declined must be noted on the repair orders. Have an established process for reviewing open repair orders. Any repair order that is open over seven days must have a stated reason in print for management. Open repair order count should not exceed 10% of your monthly repair order count. Have every shop policy repair order tracked by the Advisor and Technician. Both should have written comments on why this happened and how to prevent in the future. The service Manager should also sign off and deliver to the dealer Principle or General Manager for review. Special ordered parts need a firm process also. The best practice is to set the return appointment for the customer at the time they pick up their vehicle. Advisors must check scheduled appointments the day before for back order parts concerns. All scheduled appointments should receive a quick for call reminder of the appointment commitment from their advisor the day prior of the visit. Have a strict process for repair order voids and zero amounts to protect from theft and fraud. Repair order exception reports should also be reviewed to determine the cause of discounted items. It might shock you to learn how many customers receive discounts because advisors know it will never be seen by management. I have a saying that people will always follow the path of least resistance. Good Management will always make the path of least resistance compliance.

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Greetings!

The dealership in today's marketplace must be determined to find every way to improve gross profits. The importance of fixed operations generating additional gross profit continues to climb as the challenges increase in sales departments. The good news is that dealership fixed operations if run properly have the opportunity to cover most if not all operational expenses. Independent repair shops are declining in numbers and are not keeping up with the equipment and training needs. The Technology engineered into today's vehicle requires manufacturer training and equipment to properly service. Many customers that are not able to trade their vehicle are investing in maintenance and repair of what they own. The price of gasoline declining will allow customers that have been putting off vehicle maintenance and repair to again consider it. The timing is right to place additional focus on developing your fixed operations. Let's look at a few areas together that will grow fixed operation profit.


  • Staffing
  • I was in a dealership a few weeks ago that just set a record fixed operations gross profit. The service manager was concerned because the dealer asked him to prepare to reduce his staff by two people. The service manager understood that if he reduced his staff the dealership would not be able to properly care for their customers. In discussion with the dealer he stated due to declining sales in new cars he needed to cut staff in every department. After explaining to the dealer his record gross profits will begin to decline as customers stopped returning to the service department he allowed the staff to remain. When looking at staffing requirements for fixed operations some general guidelines should be considered. Repair order count per advisor should average over 320 and not exceed 400 on a monthly basis. One advisor can handle up to four technicians and provide proper customer care. The parts department should generate a minimum $35,000 in sales per employee on a monthly basis. Some dealerships will find themselves slightly below these guidelines however a drop in one person would place them above proper levels. Never forget customer care must always be the primary concern and adequate staffing is required. The entire fixed operations team should be involved in aggressively growing repair order counts marketing to the customer base to meet these ratios.

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  • Asset Management
  • Be sure to track customer accounts receivable to determine payments. The best practice is to never allow customers to charge repairs in service. Monitor warranty receivables that include aging to confirm follow up with service personal and management. Aged inventory in the parts department is another trap for dealership dollars capital investment. Develop a process that places in question inventory items over 12 months without a sale. What actions are being taken to reduce this unused capital and turn it into cash? Are special ordered parts over the counter paid for in advance? How about customer pay service special ordered parts?

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  • Reducing Costs
  • Every store must be aggressive with cost controls. The best practice is to mail every vendor and explain you will be developing quotes from their competitors under a cost reduction plan. You will allow new pricing from existing vendors before the competitive quotes are received. It will surprise you how many vendors want to keep your account by reducing their prices. Pay special attention to uniform vendors. They are abusive with floor mat rentals, hand cleaner, air fresheners, towel inventories, mops, and the list goes on! Track shop supplies by Technician reviewing at least monthly items used and ask questions. Just knowing someone is watching will reduce shop supplies by at least 15%. Consider the ratio of Technician hours sold divided by shop supply costs to bonus the Technician with the lowest cost per hour.There has never been a better time then right now to increase fixed operations profits. Be determined the investment of your time will be rewarded with increased customer satisfaction and retention as well as profits.

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