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Consistent Customer Experience
The customer experience in your dealership involves
the moment they step into your facility until their
taillights are seen driving down the road. Your
dealerships processes must be in place to make the
customer experience a memory to be proud of. The
truth is most dealerships don't have consistent
customer intake processes of any kind. The advisor
never leaves the service desk even looking at the car
with customers concerns. What an impression the
customer must have when given the common
command to sign here and sit there. This level of
customer care is destructive and the primary cause of
poor customer retention in new car dealerships.
Typically a new car dealership will spend hundreds of
thousands of dollars in advertising throughout the
year. It is interesting but very little is spent with service
advisor training and development to provide the
customer the ultimate experience. So the customer
the dealership spent thousands of dollars to gain with
aggressive advertising is lost from the service
department using poor processes. Walk around
inspections must be consistent with every customer.
Scheduling must be consistent utilizing 15 minute
intervals and separating waiters to provide proper
customer care. Every one of us has had long waits at
the doctor's or dentist office. Poor service at
restaurants has made me determine I'll never go
back. We can not afford to have any customer leave
our facility thinking they will never be back because of
the way they've been treated.
Find out more....
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Greetings!
Today we must use every available tool we have to
improve customer service and market penetration.
Repair order counts are becoming more challenging
and we can utilize our own data to improve results.
Let's look at some low cost ways to build your fixed
operations business.
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| Developing Customer Data |
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Every dealership should be developing customer
information on every visit. Confirming the current
address name and phone number is common
courtesy and allows us to properly care for our
customers. Don't forget to ask for the customer cell
phone and best number to be contacted at today
before they leave. E-mail addresses are becoming
more critical every day and will provide a way for the
dealership to contact customers in a low cost
fashion. The dealerships that develop the best e-mail
data base will lead their market in the future.
Thousands of your customers have not been in your
dealership for service in the last year. Your computer
system has every one of their names with contact
information. Does your dealership do anything to view
the customers you have lost? The dealership
business is changing rapidly and the importance of
profitable fixed operation departments has never been
higher. Now is the time to review all of your
processes and except only what provides the
customer a positive experience.
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More Information... |
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| Time to Prosper Sale |
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The month of October will see the end of many sales
programs. Make the fourth quarter the most profitable
of the year and have our team install the right
processes in your dealership! We will review your
entire fixed operations and develop your team to
maximize results. Call Jeff Katz at 601-942-2342 for
more information. Put your mind at ease and don't
delay. Find out why our customers sleep better!
Learn More
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| Web Site Newsletter Archives |
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Our website at www.fixedperformance.com now has
previous newsletters archived for your review! The
growth of our no cost newsletter has been incredible.
It has become International in scope and is being
used often in training at meetings. In reviewing the
growth last month it was fun to recall the first
newsletter was sent to 10 emails. Please take a few
moments and help develop the newsletter forwarding
it to your friends. They can also sign up free at the
website. Thanks in advance for your effort and have a
super day!
Our Price:
$
Learn More
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