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Fixed Performance Inc Newsletter
The Gold in Your Customer October 2008

in this issue

Consistent Customer Experience

Developing Customer Data


 

Consistent Customer Experience

The customer experience in your dealership involves the moment they step into your facility until their taillights are seen driving down the road. Your dealerships processes must be in place to make the customer experience a memory to be proud of. The truth is most dealerships don't have consistent customer intake processes of any kind. The advisor never leaves the service desk even looking at the car with customers concerns. What an impression the customer must have when given the common command to sign here and sit there. This level of customer care is destructive and the primary cause of poor customer retention in new car dealerships. Typically a new car dealership will spend hundreds of thousands of dollars in advertising throughout the year. It is interesting but very little is spent with service advisor training and development to provide the customer the ultimate experience. So the customer the dealership spent thousands of dollars to gain with aggressive advertising is lost from the service department using poor processes. Walk around inspections must be consistent with every customer. Scheduling must be consistent utilizing 15 minute intervals and separating waiters to provide proper customer care. Every one of us has had long waits at the doctor's or dentist office. Poor service at restaurants has made me determine I'll never go back. We can not afford to have any customer leave our facility thinking they will never be back because of the way they've been treated.

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Greetings!

Today we must use every available tool we have to improve customer service and market penetration. Repair order counts are becoming more challenging and we can utilize our own data to improve results. Let's look at some low cost ways to build your fixed operations business.


  • Developing Customer Data
  • Every dealership should be developing customer information on every visit. Confirming the current address name and phone number is common courtesy and allows us to properly care for our customers. Don't forget to ask for the customer cell phone and best number to be contacted at today before they leave. E-mail addresses are becoming more critical every day and will provide a way for the dealership to contact customers in a low cost fashion. The dealerships that develop the best e-mail data base will lead their market in the future. Thousands of your customers have not been in your dealership for service in the last year. Your computer system has every one of their names with contact information. Does your dealership do anything to view the customers you have lost? The dealership business is changing rapidly and the importance of profitable fixed operation departments has never been higher. Now is the time to review all of your processes and except only what provides the customer a positive experience.

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  • Time to Prosper Sale
  • The month of October will see the end of many sales programs. Make the fourth quarter the most profitable of the year and have our team install the right processes in your dealership! We will review your entire fixed operations and develop your team to maximize results. Call Jeff Katz at 601-942-2342 for more information. Put your mind at ease and don't delay. Find out why our customers sleep better!

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  • Web Site Newsletter Archives
  • Our website at www.fixedperformance.com now has previous newsletters archived for your review! The growth of our no cost newsletter has been incredible. It has become International in scope and is being used often in training at meetings. In reviewing the growth last month it was fun to recall the first newsletter was sent to 10 emails. Please take a few moments and help develop the newsletter forwarding it to your friends. They can also sign up free at the website. Thanks in advance for your effort and have a super day!
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