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Fixed Performance Inc Newsletter
Are You Concerned Yet? June 2008

in this issue

Seeking Local Fleets

Company of The Month Specials

Email Lists


 

Seeking Local Fleets

Small fleets such as local contractors, electricians, and plumbers are a wonderful way to build repair order counts and technician hours sold. A process should be developed in your dealership that verifies your service manager contacts 10 local fleet managers in your immediate area every week. Ideally a letter to the fleet owner introducing advantages the dealership has over independent repair shops would be mailed first. Use the Yellow Pages as your source of information to develop fleet account leads in your area. A follow-up phone call four days after the letter is mailed by the service manager is the best practice. It is also suggested the service manager do a visit to every fleet manager that will allow the time. Some of the advantages dealerships should stress are extended service hours, technician training, and special tools on the hand. Offer to check every vehicle the fleet owns informing them of any safety recalls as a courtesy. Consider free safety inspections as introduction to your service department on fleet vehicles. Turn around time is a vital part of gaining small fleets as a customer. The dealership must never treat fleet customers as a fill-in when the customer pay work is not available. This practice is seen enough on the used car department waiting to get vehicles through service. A quick comment on this is that the used car department should never take more than 48 hours on a service inspection. When a fleet account has been established the next step is to seek the employees for their individual vehicle maintenance and repairs.

Find out more....


Greetings!

Many dealerships are concerned about the economy at this time. New car sales continue to decline with the foreseeable future providing little hope for improvement. The focus must be on fixed operations customer retention and satisfaction to improve gross profit. This month will look at a few ways to achieve improvements in your fixed operations.


  • Company of The Month Specials
  • Local companies and offices are another great way to build repair order counts. This program also works for sales departments to desire to improve vehicle sales. The company needs to be contacted by management informing them of their status for the next month as "Company of the Month." Special prices on common labor operations as well as pickup and delivery should be provided. Coupons for company employees and their families should be handed out with the suggestion they be included in their payroll checks. The vehicle sales department could provide a discount off after cutting their best deal providing incentive for a dealership visit.

    More Information
  • Email Lists
  • If your dealership has an e-mail list use it when service scheduling is low providing them special pricing on common labor operations. This should be called your VIP customer list that is free to join. Use this list to also provide free information to your customers such as ways to prove fuel economy on a weekly basis.

  • New Account Blitz
  • Fixed Performance is now accepting new accounts. Rob Gehring will be available for two new accounts personally! We provide in store dealership training and install processes that will take your fixed operations departments to the next level. Ask about our exciting new pricing program available at this time. We will help you to sleep better! Were about the cost of one technician hour per day to be involved with your team! Call Jeff Katz at 601-942-2342 or Rob Gehring at 419-282-1351 for more information.

    Learn More

    :: 888-205-8718
     
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    FREE!

    We will privide a free fixed operations review on the phone with Jeff or Rob providing ways to improve your dealership. Phone Jef Katz at 601-942-2342 or Rob Gehing at 419-282-1351 to set up a time.

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    Offer Expires: July 1 2008
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