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Seeking Local Fleets
Small fleets such as local contractors, electricians,
and plumbers are a wonderful way to build repair
order counts and technician hours sold. A process
should be developed in your dealership that verifies
your service manager contacts 10 local fleet
managers in your immediate area every week. Ideally
a letter to the fleet owner introducing advantages the
dealership has over independent repair shops would
be mailed first. Use the Yellow Pages as your source
of information to develop fleet account leads in your
area. A follow-up phone call four days after the letter is
mailed by the service manager is the best practice. It
is also suggested the service manager do a visit to
every fleet manager that will allow the time. Some of
the advantages dealerships should stress are
extended service hours, technician training, and
special tools on the hand. Offer to check every vehicle
the fleet owns informing them of any safety recalls as
a courtesy. Consider free safety inspections as
introduction to your service department on fleet
vehicles. Turn around time is a vital part of gaining
small fleets as a customer. The dealership must
never treat fleet customers as a fill-in when the
customer pay work is not available. This practice is
seen enough on the used car department waiting to
get vehicles through service. A quick comment on this
is that the used car department should never take
more than 48 hours on a service inspection. When a
fleet account has been established the next step is to
seek the employees for their individual vehicle
maintenance and repairs.
Find out more....
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Greetings!
Many dealerships are concerned about the economy
at this time. New car sales continue to decline with
the foreseeable future providing little hope for
improvement. The focus must be on fixed operations
customer retention and satisfaction to improve gross
profit. This month will look at a few ways to achieve
improvements in your fixed operations.
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| Company of The Month Specials |
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Local companies and offices are another great way to
build repair order counts. This program also works
for sales departments to desire to improve vehicle
sales. The company needs to be contacted by
management informing them of their status for the
next month as "Company of the Month." Special
prices on common labor operations as well as pickup
and delivery should be provided. Coupons for
company employees and their families should be
handed out with the suggestion they be included in
their payroll checks. The vehicle sales department
could provide a discount off after cutting their best deal
providing incentive for a dealership visit.
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More Information |
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| Email Lists |
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If your dealership has an e-mail list use it when
service scheduling is low providing them special
pricing on common labor operations. This should be
called your VIP customer list that is free to join. Use
this list to also provide free information to your
customers such as ways to prove fuel economy on a
weekly basis.
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| New Account Blitz |
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Fixed Performance is now accepting new accounts.
Rob Gehring will be available for two new accounts
personally! We provide in store dealership training
and install processes that will take your fixed
operations departments to the next level. Ask about
our exciting new pricing program available at this time.
We will help you to sleep better! Were about the cost
of one technician hour per day to be involved with your
team! Call Jeff Katz at 601-942-2342 or Rob Gehring
at 419-282-1351 for more
information.
Learn More
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