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The Customer is King
Why would anyone in service not understand the
reason the dealership employees them? It seems if
they purchased the car used or at another dealership
poor service is understandable and accepted. They
look for ways to void warranty or charge additional
fees and miss how many customers are lost forever
due to the way they are treated. When you hear a door
squeak when checking mileage why not lubricate it
right then in front of your customer? Why not add
washer fluid in the drive lane when needed on a
warranty repair? These simple acts of kindness foster
the concept that this dealership cares about the
customer. Repair order counts, average hours per
repair order, and effective labor rate revolve around
customer care. The customer intake process is the
correct time to perform walk around inspections
including popping hoods to find customer needs.
Check fluid conditions and show the customer any
needed maintenance for the vehicle. If the battery is
over four years old why not recommend a
maintenance replacement? Why would we rather wait
until they are towed in after a failure? If you desire to
build your fixed coverage it begins with customer care.
You will find when the total focus is on the customer
sales are not a challenge. Profits will always be larger
when the customer is King.
Find out more....
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Greetings!
Many service departments are challanged with repair
order counts and averages. We all must understand
that when the focus is on the customer we will win.
The customer is the king and the only way to prosper
your dealership.
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| Warranty Cost Per Vehicle |
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Many dealerships are faced with warranty cost per
vehicle averages climbing above the peer group. A
nice way to combat this is to look for needed safety
items during the customer intake process. Bill the
manufacture for all repairs and adjustments. Look for
burnt out bulbs and fuses with a passion for customer
care. These small dollar repairs will increase your
warranty car count and reduce your cost per vehicle
serviced.
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| Child Safety Seat Inspections |
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These inspections are a wonderful way to build your
customer base and provide free advertising locally for
the dealership. Include the local police and fire
departments providing beverages and cookies for the
kids and mothers. About 80% of these inspections fail
and this promotion might save a child's life. Inform the
local schools and child care facilities of the date for
these free inspections. Most manufactures have this
program available at no cost to the dealership.
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| No Smoke Just the Facts Promotion |
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Fixed Performance has removed the risk for a
dealership to find increased profits in fixed operations.
We will visit your dealership at no cost for one day to
review your numbers. If you feel we will be of no value
just ask us to leave. If you desire to develop a
relationship will will complete the installation of the
programs. Our promise to your dealership is we will
pay for our fees within 90 days or recive a complete
refund.
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Learn More
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