| Add on Sales for Your Drive Lane |
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Add on Sales for Your Drive Lane
There is never a bad time to be looking for added
sales in your service drive lanes. Here are some
suggestions to consider getting your imagination
started however I am confident you will find many
more yourselves.
1. Rain X treatment for windshields inside and
out. They have a nice anti fog product for inside
glass that customers love. Cost per application is
very low providing high profit margins.
2. Promote detail services including interior
and exterior when performing a walk around seeing
needed items.
3. Paint less dent repairs and body shop
estimates. Many dealerships outsource paint less
dents costing thousands in lost revenues monthly.
The service department has the largest car counts
and must send other departments customers in need
of these services.
4. Don’t forget to have the body shop look for
needed maintenance items while the car is out for
body shop repairs. What better time to bring the car
up to maintenance standards when the customer is
thinking safety?
Find out more....
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Greetings!
Dealerships must work hard every day to improve
sales in fixed operations. Customer retention and
fixed coverage should include better customer
contact before, during, and after the visit. Let's look
at some ways to tune up our processes and customer
service.
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| Retail Inventory Management Programs for Parts |
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With GM and Chrysler leading the way we must count
on this becoming industry standard practice.
Dealerships are seeing aged inventory climb with no
available reserves available. It is best to use your OE
Connection program to get rid of any inventory aged
beyond 12 months. The program recommended will
allow your discounted inventory to be seen by
dealerships locating that number. It will also match
dealerships using this product and provide you
contact information. A process to dispose of aged
inventory must be in place to protect the dealerships
capital investment. I have worked with Dan Thomas
at OE connect with good results. You can contact
him at 888-776-5792 at extension 1809 for more
information.
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| Improving Customer Contacts |
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It should be standard practice for dealerships to
contact the customer the day before the
appointment to remind them of their commitment.
Special ordered parts should be checked to be sure
the product is in and ready for installation before this
call is made. Look at your dealerships process to
contact the customer with updates during the visit.
When the customer contacts us we have failed to
perform proper service to them. Finally look at your
dealerships process to contact your customers after
their visit to see how your staff performed. Use this
information to improve customer service by reviewing
and correcting processes that have failed your
customers.
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