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Develop the Proper Mindset
When deciding how your customers are treated keep
in mind the revenue generated over the life of a
customer is well into a six figure income. Then add to
this the advertising dollars needed to bring in new
prospects on a regular basis and we can begin to
understand the value of building a strong base of
customers for life. These customers will use your
service department, parts department, and body
shops. They will send in family and friends explaining
how well they were treated. This goes were no
advertising can go, into the hearts of your
customers. Would you under staff your service
departments making your customers wait? Would you
believe this is wise cost controls that bring in profits?
We must understand that proper customer care is not
an expense to the dealership it is a direct benefit
that develops customer base.
Find out more....
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Greetings!
With dealerships are spending thousand of dollars
monthly to get new prospects into the dealership it
makes total since to develop processes that will
retain customers for life. This month let’s look at
ways to aggressively develop customer s for life.
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| The Red Carpet Treatment |
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It has been said to roll out the red carpet for your
customers. Take a look at your operation from the
inside by walking into your service department and
look at your operation from the customers
prospective. Are your service processes giving the
image of the red carpet treatment? How is the
appearance of your customer waiting area? Can they
use their laptop computer and work while they wait?
Do you contact customers after their service visit to
see how we performed? If we learn the team did not
do well then would your company respond by
correcting processes that will not allow this to
happen again? To develop customers for life we must
have in place a way to understand where we fail to
meet the needs of the customer and respond with
improvements. If you look at your customer waiting
area several times during the day are you finding an
even flow or is the morning heavy? Scheduling to
handle customer flow would show no crowd in the
morning. How would you feel to wait two hours for an
oil change? Would you come back for more visits or
complain to your friends?
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| Pre Sell Maintenance |
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Our company has developed a special program to
retain your customers for life at a very low cost Call
Jay today at 419-651-6934 for more information on
this valuable tool. More information is also available
on our website at www.fixedperformance.com.
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