Organizing to Live or
Staging to Sell?

April 2010
Thinking of selling your home now that the real estate market is picking up?  If so, you'll want to stage your home in a way that makes it most appealing to your target buyers.  According to a study in 2008 by the Real Estate Staging Association, 95 percent of professionally staged homes sold on average in 37 days, compared to more than 212 days for non-staged homes.

Why Stage?  Because the vast majority of buyers cannot visualize a home's potential. They only see what is in front of them--so if it's cluttered, dusty or outdated that's all they will see.


You don't have to sell your existing home to have a new look for your surroundings.  If you've been in your house for years and the clutter has finally taken over--I've got some tips for you.   Either way, this issue will help you get organized for living or selling.
 
  DIY Home Staging Tips
Bedroom Before Staging
BR 2 before

Here are some straightforward steps to getting your home ready to sell. 
  • Make it clean and uncluttered! Give it a top to bottom cleaning.  Put away most of your personal items and all family photos. Knickknacks, artifacts, pictures, and collectibles on display are a distraction to potential buyers.  If you still have visual clutter, see the companion article below on Less is More: Organizing Tips. 
  • Taking down your family pictures and collectibles seems counter-intuitive because you expect personal items make your home seem warm and inviting.  In fact, it makes prospective buyers feel like they are invading someone's home, and distracts them from envisioning it as their own.
  • Rent a portable storage unit if you have a lot of stuff to store. One company, PODS, will deliver the unit to your driveway, transport it to a secure facility and charge you a monthly storage fee.  Rule of thumb, don't put anything in storage that you don't want to pay someone to move.
  • Be sure to spend time sprucing up the outside of your home too.  Curb appeal is like a first impression when you meet someone; it takes seconds to form an impression and you want your home to convey a welcoming exterior that's well maintained.  
  • Brighten and enlarge living spaces by ensuring proper lighting and neutral paint colors in every room.  Try to appeal to the visitor's senses: rooms that are open, clean, uncluttered, dust-free with pleasing smells and ample lighting.  Eliminate pet smells, but don't use a lot
    of obvious air freshener to do so. 
  • The easiest way to stage a home for dramatic
    transformation is with furniture.   Arrange furniture to r
    emove obstructions to vision and movement.  Find or rent brighter, newer, more size-appropriate furniture if need be.
  • Flooring is one of the interior's most noticeable features, so do what you can to reveal hidden hardwood or replace
    worn carpet.  Have the carpets cleaned, if they are still in good shape.  Otherwise, replace worn or stained carpeting. Consider sanding and refinishing worn or scratched wood floors.


Bedroom After Staging
BR2 After

  Less is More:  Organizing Tips for Living or Selling
Family Room Before
BR2 After

Follow these basic steps for any organizing project:
  1. Purge things you don't need, haven't used for at least a year or that are unnecessary duplicates.  Create piles for things that can be donated vs. items that should be thrown away.
  2. Group like items together. This will differ depending on the area you are organizing. For example, in the family room, sort the DVDs, CDs, magazines, photos, games etc. into like groups. 
  3. For the things that are staying in the room, plan for appropriate access to the most vs. least frequently used.
  4. Contain like items using existing storage or buying new if needed.
  5. Periodically take time to evaluate if you've corralled all of the like items you are working on and if the contained solution is one you and your family will use.  Adjust if necessary.
Here are some creative ideas for common problem areas:
  • Use a back of door shoe bag to create extra storage space for office supplies.
  • Create a memory box for each child and have a folder per year that contains the best of their drawings, poems, school reports, etc.
  • For clothes, donate anything not worn in last 12 months or that's too small now.  There is no sense in having it languish in your closet when there are families in need. Be sure to keep a record of what you've donated for use at tax time.
  • Decide on dedicated space in the kitchen and purge your cookbook collection to fit.  Keep at least one all purpose cookbook and the remaining according to your tastes.
  • If you clip recipes, sort them into two piles: To Try and Tried and True.  Toss out anything tried and not loved, lost interest in, dated over a year (e.g., yellowed newspaper).  Put today's date on all To Try recipes and throw away if untried after one year.  Put recipes into sheet projectors--fit in as many as you can see.  Put into two binders one for Tried and To Try.  If you have enough, sort them into sections with tabbed dividers:  appetizers, beef, pork, chicken, seafood, pasta, desserts, side dishes. 
  • If you are an avid user of coupons, they should go into a 4x6 file box with labeled dividers: food, household, paper goods, personal hygiene, supplies (office/school).  To use successfully, you must commit to a process for adding/using/purging.    

Family Room After
BR2 After

Staging Photos and Homeowner Feedback

"Getting our house on the market this Spring could not have happened without the expert help of Susan from To a T Interiors.  We can't thank you enough for your hard work, inspiration and creativity!" 

Dan and Heidi, Rochester Hills, MI

Family Room Before

BR2 After
Family Room After
BR2 After

Master Bedroom Before
BR2 After
Master Bedroom After
BR2 After

Hope you enjoyed this newsletter.  We're just a phone call away if you need help with an organizing, decorating or staging project in your home.

 
Susan
To a T Interiors
301-467-3563
www.toatinteriors.com
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