DEMAIL, Industry News Provided For You By DEMA
Industry News Provided By DEMAAugust 13, 2010
In This Issue
2010 Reaching Out Award Recipients Announced
Measuring the Buying Brain
Retailers Moving Christmas a Little Closer
Forward this email
Join Our Mailing List
DR. JOSE JONES & CHUCK NICKLIN TO RECEIVE 2010 REACHING OUT AWARDS
 
Recipients to be Honored at 2010 DEMA Awards Party Taking Place November 19, 2010 at the Las Vegas Hilton
 
The Dive Industry will reunite on November 19, 2010 to honor Dr. A. Jose Jones and Chuck Nicklin, recipients of the 22nd Annual DEMA Reaching Out Awards (ROA).  This year's DEMA Awards Party will take place from 7:30pm to midnight in the Grand Ballroom of the Las Vegas Hilton in association with DEMA Show 2010.  First awarded in 1989, the Reaching Out Award honors diving community leaders whose significant contributions to the sport have elevated the industry for all, and this year's recipients, Dr. Jose Jones and Chuck Nicklin join an elite list of distinguished past recipients. 
 
BrainMEASURING THE BUYING BRAIN
 
Each year a trillion dollars is spent on communicating to and persuading the human brain, yet few understand how the brain really works-what's attractive to it, how it decides what it likes and doesn't like, and how it chooses to buy or not buy the infinite variety of products and services presented to it every day. Neuromarketing research is revealing a myriad of fascinating insights that help improve the effectiveness of every aspect of clients' brands, products, packaging, in-store marketing, advertising, and entertainment content.
 
Holiday GiftsRETAILERS MOVING CHRISTMAS A LITTLE CLOSER
 
Call it the year of the Creeping Christmas: Retailers -- especially those with a major online presence -- are pushing holiday sales messages earlier this year, according to the just-released annual holiday benchmark report from Experian Marketing Services.