DEMAIL, Industry News Provided For You By DEMA
Industry News Provided By DEMAJune 24, 2010
In This Issue
DEMA Member Reminder: Your Vote Requested
Business Travel Equates to Increased Revenue
What Type of Social Media Ads are the Most Effective
How to Market to Males
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Voter ButtonDEMA MEMBER REMINDER:  YOUR VOTE REQUESTED ON PROPOSED BYLAWS CHANGE 
 
Deadline to vote is 5:00 pm Pacific Time on July 16, 2010
 
The proposed change would affect Article XIV Section 5.  Any individual that had recently served on the DEMA Board of Directors for two consecutive elected terms would be prevented from volunteering or being considered for further service on the DEMA Board until they had vacated the Board for a minimum of one year.
 
Deepwater Horizon Trajectory ForecastBUSINESS TRAVEL EQUATES TO INCREASED REVENUE
 
Study Shows That Face-to-Face Meetings Are A Smart Investment
 
For every dollar invested in business travel, businesses experience an average $12.50 in increased revenue and $3.80 in new profits, according to the study.
 
"In tough economic times, many business executives have an understandable short-run focus on managing costs. The report points out the less visible - but significant - long-term benefits resulting from business travel, such as partnership building and new business opportunities," said Dr. Martin A. Asher, adjunct professor of finance at the Wharton School. "Increased business travel in this economy can actually increase sales and reduce the financial decline companies might otherwise suffer."
 
Social Media IconsWHAT TYPE OF SOCIAL MEDIA ADS ARE THE MOST EFFECTIVE
 
Find Out How To Improve the Impact of Your Online Advertising
 
Now that social networks devour about a fifth of Web users' time, you might be wondering which ad formats are most effective on Facebook and its rivals.
 
Well, among the seven most common formats, sponsored content ads -- in which consumers viewed a page that was "brought to you by" a leading brand -- were the most engaging, yet produced the least purchase intent, according to a new study conducted by research firm Psychster, and commissioned by cooking/recipe hub Allrecipes.com.
 
Male
HOW TO MARKET TO MALES 
 
Consider Four Fundamental Gender Differences and Their Impact on Marketing
 
Men are, well, men. They live in the now. They are concrete thinkers who like to consummate, finish. A male axiom is "complete what you set out to do." Men are interested in power and in looking good, even more than being good. In short, that's the nature of beauty for the beast.
 
You cannot market to men the same way you market to women. It's not a simple transformation of changing colors, fonts or packaging. Men and women are different biologically, psychologically and socially.