I-Care Newsletter
 
News you can use!
 
Tip of the Week
Telling families about the LOCATE service when you cannot meet their child care needs helps build word of mouth publicity and usage for LOCATE that may help you maintain enrollment at some later date. 
 
LOCATE is available to families by calling APPLES and pressing 1. Families can also search on-line - www.mdchildcare.org -clicking the button that says SEARCH FOR LICENSED CARE.
Upcoming Events
 
Solutions for Parent Partnerships:
Having Challenging Conversations
 
Saturday, October 9th
10:00 am - 4:30 pm
Frostburg Library
$20.00
 
Domain Training: Mathematical Thinking
Saturday, October 16th
9:00 am - 3:30 pm
St. Ann's Manalis Center
Hagerstown
$20.00
 
Applying for the MD Child Care Credential
Monday, October 11th
6:30 - 8:30 pm
APPLES for Children
$5.00
 
Options for Accrediting Your Program
Monday, November 8th
6:30 - 8:30 pm
APPLES for Children
$5.00
 
Contact Us
6 West Washington Street, Suite 210
Hagerstown, Maryland 21740
301-733-0000 or 800-924-9188
FAX: 301-733-0886 
 
Help
Greetings!

Dear Michele,

Happy October!
 
We've been hearing from you about shrinking child care enrollment in a slower economy and frustrations with accessing the newly consolidated LOCATE: Child Care search service as a marketing tool. The effects of the economic downturn have affected you as well as others in our community. You have fewer children in your programs and are looking for ways to increase enrollment.
 
This is the first of four I-CARE e-newsletters for the month of October about an important child care business issue - marketing your child care program using LOCATE and other outreach strategies. 
 
Please let us know YOUR specific marketing challenges and opportunities, as well as comments and suggestions as you read along with us.  Email us at help@applesforchildren.org
 
I Care logo
"If things start happening, don't worry, don't stew, just go right along and you'll start happening too."   - Dr. Seuss
 
In May of 2010 the LOCATE service for Western Maryland, formerly housed at APPLES for Children, was consolidated into one state-wide call center in Baltimore.  Change brings challenges as well as opportunities. Let APPLES help you with both as you work on recruiting additional children and families.
 
The primary constituency or service group for LOCATE is families searching for child care, but LOCATE also helps child care providers. There are two ways to keep your provider profile current in the LOCATE database, in order to use the search service to publicize your child care program and reach out to families.  You can update your LOCATE profile either on-line or by phone.  
 
To change your current profile or add vacancy information on-line go to www.mdchildcare.org
 
  • Click on the For child care providers button;
  • Click on Update Your Contact, Vacancy and Fee Information link (2nd link from top of page);
  • The information you type in is automatically and electronically downloaded into your record for families to see on-line and LOCATE counselors to use in phone searches. 
 
To change your current profile or add vacancy information by phone call the 24-hour Provider Support Line at 1-866-752-1614:
  • Listen to the voice mail message and leave the information requested;
  • Your information is entered into your record by a LOCATE staff member for families to see on-line and LOCATE counselors to use in phone searches;
  • You will only receive a return call if you request one.
 
We'll get a little deeper into LOCATE and other outreach methods in the next issue of I-Care on October 13th.
APPLES Help Line
 
Need assistance with marketing ideas or helping families find resources they need? 
 
Call APPLES for Children's Help Line, Monday - Thursday, 8:30 a.m. - 4:00 p.m. 301-733-0000 or 800-924-9188, press "2" or email us any time at help@applesforchildren.org.
 
Help
Volunteer with APPLES
 
Earn Professional Activity Units towards your Maryland Child Care Credential by volunteering at APPLES for Children. You can earn 2 Units for 12 volunteer hours or 1 Unit for 6 volunteer hours. Current jobs include:
 
Mailing Assistants Needed: 
 
Help us mail announcements.
 
 
Contact us at help@applesforchildren.org or call 301-733-0000.
FREE! 
 
Credential Workshop 
 
Invite us to come to your site during a staff meeting to talk to your staff about the benefits of applying for the Maryland Child Care Credential.  
 
Schedule your workshop at help@applesforchildren.org