The Jones Family E-Newsletter - information about cars and driving that matters to you - Honda
January 2009, Issue 5, Volume 2



IN THIS ISSUE

Technology saving lives

New website launched


WHAT OUR CLIENTS ARE SAYING:

I just wanted to let you know that I am very satisfied with the service I received from the Service Team. They are all friendly and very helpful and I appreciate the lift in the service vehicle back to my house and being picked up again.
 
Cathy Schultz

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Greetings!

Firstly, I'd like to say: Happy New Year! Me and the Team here at Bunbury Honda are hoping that 2009 has a lot of great things in store for you so we'll look forward to staying in touch with you over the coming months.
 
Stay tuned for more information on our decision about Saturday Servicing, the Girls' Night we are hoping to thrill you with next month and hot new vehicle releases due very soon.
 
In the meantime, I was pretty sure you'd be keen to know more about a relatively new motoring innovation that experts are comparing to seatbelts in terms of its impact on safety.
 
ESP or Electronic Stability Program is the topic of this month's E-newsletter.
 
Warm regards
 
signature 
Raymond Jones
Principal


Predictions tell of lives saved
 
Ever wondered what car safety might have to do with the ability to read minds?

 
Me neither! At least, until I sat down at my computer this week determined to share with you information about one of the latest motor vehicle industry innovations aimed at saving more lives on our roads.
 
You see, my computer and I have an understanding. It does what I want it to do, when I want it to, no arguments.
 
I don't love it, I don't spend time with it unless I absolutely have to and I am not interested in finding out about new and interesting ways that I could be using it.
 
As you could probably guess, I do enjoy the immediacy of email and in more recent times I have made friends with Google - but that's about the extent of my computer usage.
 
On Monday however, I must admit my computer did present me with a good laugh.
 
Many new cars now come standard with a new invention called an Electronic Stability Program or ESP.
 
Here at Honda we call it Vehicle Stability Assist but industry-wide, the recognised language is ESP.
 
It's being hailed as the most important improvement in car safety since introduction of the seatbelt.
 
Thinking you might like to know more about something that can better protect you and your loved ones while driving, I fired up Google and entered into the search with my two best typing fingers "What is ESP?".
 
I waited for the wisdom to come.
 
And then... "ESP: Clairvoyance, apparent power to perceive things that are not present to the senses".
 
Huh?? Oh....whoops! ESP also stands for Extra Sensory Perception!
 
Unless you would like me tell you about my one and only encounter with a Clairvoyant many, many moons ago at the Lord Forrest Hotel, Bunbury, I'll get on with filling you in about ESP, as in, Electronic Stability Program.
 
It was developed about five years ago in Europe and helps you stay in control of your car when you skid, swerve suddenly or road conditions change.
 
It's kind of like the next step up from ABS or Anti-Lock Braking Systems.
 
European experts estimate that up to 40 per cent of single vehicle crashes could be avoided if all cars had ESP.
 
ESP can:
  1. Correct impending oversteering or understeering;
  2. Stabilise your car during sudden evasive moves like a swerve;
  3. Improve handling on gravel;
  4. Improve traction on slippery roads.

Unfortunately though, you can't just buy an ESP and fit it to your old car - it's only available on selected new cars.
 
So if you're out shopping for a new car, ask the salesman about ESP. If you are kind enough to visit us at Bunbury Honda, ask us about VSA.
 
According to our research, it will be saving a lot of lives on the roads this year.
 
If you would like to know more about ESC (or VSA) follow this Link.



New website launched
 
Shopping online for a new car from us is now a much smoother experience with our re-launched website.
 
We threw the old one out and started again from scratch with a design and voice that we hope you will find professional, yet friendly.
 
We wanted to make sure that whether you are talking to us in person, on the phone or visiting our website, you feel like you are dealing with a very familiar team you have come to know and trust.
 
Check out the New and Used Car range, find out more about our staff and in the near future, catch up on archived editions of our E-newsletter.
 
We'll be keeping the content fresh and up-to-date so visit us on the Web.
 
 
Lot 2 Bussell Highway
Bunbury, WA  6230

T: 08 9721 1000
F: 08 9791 4115

www.bunburyhonda.com.au
raymond@bunburyhonda.com.au
Honda
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