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In This Issue
Social Media Background Checks Here to Stay
5 Lessons for Client Relationship Management
PEI Services
Employment Verification

Drug Testing


IRS 4506-T Processing
Industry Specific Services
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Announcement:  Private Eyes is participating in a pilot program with Vignature, the nation's only provider of image-based electronic signatures. Vignature's service allows for Private Eyes to get quick access to signed consent forms from participating employers.  This means that they can give their customers a faster turnaround on background check results, and their customers can place employees faster.

How it works:

A potential employee fills out a consent form on a computer, and "clicks to sign."  His/her photograph is captured in real-time through a webcam, providing a verifiable signature.  The signed document is immediately emailed to Private Eyes.

Try Vignature's consumer products for free:

SimplySign for web: 

SimplySign for iPhone 4 and iPad 2: 

Or to learn more visit  


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Private Eyes, Inc.

August 2011 Newsletter

Staying safe and cool this season hasn't been easy! Summer 2011 has brought with it serious and impactful weather related events from tornados, flooding to extreme heat.


The current trend toward use of social media can also bring about Sandra  Headshot in Blue Jacketserious and impactful repercussions.  Phrases such as "a picture is worth a thousand words" and "what you say can and will be held against you" now have new meaning and we need to be aware of exactly why.  Information available on the subject can supply us with preventive insight which is of far greater value than reviewing our actions in hindsight.  Stay "cool" and safe this summer by checking out the article on Social Media Background Checks.


What is "the best tool in the shed" for client relationship management?  CLEAR communication is the strongest and most valuable tool especially when setting clear and realistic expectations at the outset. Marshall Zierkel's article delivers these key points :  1) make phone calls...have actual voice to voice communication; 2) demonstrate integrity, keep the client informed especially when things have gone wrong; 3) work out solutions to problems before calling client, and invite their input on the matter as well; 4) Never promise what you cannot deliver 5) Add value by bringing your client ideas that could lead to possible revenue growth.

Social Media Background Checks Here to Stay   

By Robert K Gidley   


 Social MedSocial Mediaia background checks are here to stay, approved by the FTC and increasingly  adopted by corporations as a way to screen applicants. The good news is that you need to be a pretty big jerk to flunk one.


A social media background check is a little more sophisticated that checking your Facebook account, but not much. Basically, after you apply for a job at a company, the company--with your permission--hires another company to check you out on the web.


 Having the third company check you out on the web is an important part of the process. Employers can't discriminate on the basis of race, religion, age, sexual orientation and so forth. But if the company does the background check on the web itself, that photo of you with your church group marching in the Gay Pride parade is going to put them in a seriously bad position. If they don't hire you, you can claim it's because of that picture.


For the full article  click here  

5 Lessons for Client Relationship Management 

By Marshall Zierkel

Have you ever worked on a project that was behind schedule, released a program that had problems, or did not deliver in a way that resulted in a tense relationship between you and a client? This article summarizes five lessons I have learned over the years about client relationship management that have both helped reduce the tension and build confidence in my clients.


Tension arises with clients when expectations are not met in the eyes of the client. The fundamental lesson that I learned about client relationships is to set realistic expectations. If this is not possible, it is not worth doing business with the client, whether you are doing sales, marketing or development work. Below are a number of client relationship management lessons that I learned the hard way and that I implement every single day.



Lesson 1: Call the client. 


When things go wrong and the client knows, call. Email does not always translate circumstances or feelings well as there is no voice inflection and a client usually places more value on a phone call. Discuss the situation and have solutionworker on phones ready! Also have a time line ready for implementing the solutions and resolving the problems. Be sure you can deliver on the timeline; this will restore confidence. People in crises situations feel less stress when they know what to expect. When you execute the solutions and the client is aware of this they will increase their confidence in you and relax more.


Lesson 2: Keep the client informed.


When things go wrong and the client doesn't know, it is still a good idea to let them know. This is not always the case, but in my experience, more often than not it resolves more potential problems than it causes and shows your integrity. I always have solutions in place and address the problem before I talk to the client. The majority of the time your client will find out about the problem anyway.


Lesson 3: Offer solutions.


Have solutions ready for clients when there are problems. Do not expect them to tell you what to do. Offer them solutions and ask for their thoughts. In my case clients have most often said, "What do you think we should do?" This shows the client that you have thought about the problem and have it under control.


Lesson 4: Watch those promises.


Do not promise what you cannot deliver. It is always better to "under promise and over deliver" as they say. This is critical in the above scenarios and always true with clients. Set realistic timelines and budgets and add a little padding so you can absolutely deliver what you promised and then some. This will pay off in spades. Clients will be more likely to refer you and more likely to use you in the future.


Lesson 5 : Add value.


Add value to you and your business by bringing the client ideas. For example, you might make these suggestions to a Web site client: "Have you ever thought of using Google Adsense to add a revenue stream to your site? I noticed that your site is not in the Open Directory Project; have you considered submitting it? Do you have a tracking system on your site? I have found this is a good way to understand where people are entering your site and where they might be leaving, as a tracking system may offer insights into navigation problems which lead to audience attrition. Have you considered writing a white paper series?"

New pitches, marketing strategies, anything that is of value that will help move the client's business forward will be appreciated. I use this approach with all of my clients and eventually they begin asking me about portions of the business where I am not currently involved. This may lead to additional dollars in your contract and increased loyalty. The drawback comes when a client starts spending a lot of your time talking about new ideas. It is important to be careful with this one. Be sure that the relationship is set up so everyone respects one another's time.

When applied with tact these client relationship management lessons will help you minimize conflict as it arises and add value to you in your clients' eyes.


Sandra James
President, CEO
Private Eyes, Inc.