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In This Issue
Visit the 2009 TAA Conference website
Please Thank Our 2009 TAA Conference Sponsors
SAVE THE DATE 2010 TAA Conference, Minneapolis, MN June 24-26
TAA expands scope of Publication Grants for 2009
Start a TAA Chapter
Call for nominations to TAA Council
Krausz awarded $750 TAA Publication Grant
U.S. copyright holders receive notice of rights in Google Book Search Settlement
Feb. 17 TAA Teleconference: Royalties: Are You Unknowingly Losing Money?
Busy TAA People: Terry Bazzett
TAA hires new foundation executive director
Tech Bit: Set up meetings without so many emails
Editor offers 15 percent discount to TAA members
University pilot program may eliminate print texts
University presses feeling the changing economy
2008 TAA Teleconference Roundtable Discussions
2008 TAA Teleconference Series Recordings
2009 TAA Conference

Conference Registration is now open.

Register Early and Receive Two Free Books!

Professors as Writers Self Publishing Textbooks and Instructional Materials
read review

The first 30 conference registrants will receive a copy of Robert Boice's Professors as Writers: A Self-Help Guide to Productive Writing, (read review) donated by the publisher, New Forums Press, and Self-Publishing Textbooks and Instructional Materials by Franklin H. Silverman, donated by the publisher, Atlantic Path Publishing.

Register here


View the Preliminary Conference Schedule
2009 TAA Conference Sponsors

Helium/TAA Partnership

New Forums Press, Inc.

Helium/TAA Partnership

Universal-Publishers

Helium/TAA Partnership

Lennie Literary & Author's Attorney


Professor Destressor

Teaching Point

Meryln's Pen
Sponsor the 2009
TAA Conference for only $200!
Click here to learn more
SAVE THE DATE!
2010 TAA Conference to be held in Minneapolis, MN

The 2010 TAA Conference on Text and Academic Authoring will be held in Minneapolis, MN at the Ramada Mall of America, June 24-26.
TAA member benefit: Books for Purchase

TAA members may list and promote works on-line if they hold the rights. These works can be out-of-print or self-published.

Works will be posted on the TAA site, permitting adopters and individual buyers to buy directly from the author.

Authors set the price.

Authors provide the means of delivery, either electronic or print format.

To list your work in the Books for Purchase section, fill out this application. Email an image of the book cover to kim.pawlak@taaonline.net

To view the works for sale visit http://www.taaonline.net/books/index.html

Quick Links
Become a TAA Member
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Subscribe to TAA Listservs

Subscribe to one or both of TAA's Listservs, one on textbook authoring and one on academic authoring.


Subscribe to the Textbook Authoring Listserv by sending an email to TAATextbookAuthoring-on@mail-list.com

Subscribe to the Academic Authoring Listserv by sending an email to TAAAcademicAuthoring-on@mail-list.com

You can switch to the Digest version of the Textbook Authoring Listserv, in which you receive only one email message per week with all that week's posts contained within it, by sending an email to TAATextbookAuthoring-switch@mail-list.com
once you have been subscribed.

To switch to the Digest version of the Academic Authoring Listserv, send an email to TAAAcademicAuthoring-switch@mail-list.com once you have been subscribed.

After you are subscribed to the Textbook Authoring Listserv, send messages to TAATextbookAuthoring@mail-list.com


After you are subscribed to the Academic Authoring Listserv, send messages to TAAAcademicAuthoring@mail-list.com

Read the archives for both Listservs here

If you have any questions, please email Kim Pawlak

Greetings!

Our first teleconference of the season, "Taxes and Authors-What You Should Know" was a success, with more than 44 participants!

The teleconference received rave reviews, like this one: "I'd like to thank everyone involved for setting up today's teleconference on Taxes and Authors. I had not realized the amount of taxes that could be saved by creating a Subchapter S corporation. From what Robert Pesce said, I probably should have done this several years ago. However, this one teleconference probably paid my membership for life ... "
- Robert Ferrett, computer textbook author

If you couldn't participate in the live teleconference, I encourage you to listen to the recording, which is now available here.

The recording can be listened to online or downloaded as an MP3 file.

Sincerely,

Kim Pawlak
Associate Executive Director
kim.pawlak@taaonline.net
(608) 687-3106
(507) 459-1363 cell
www.TAAonline.net

Call for nominations to the TAA Council

One officer position and two Council positions will be opening up on the TAA Council on July 1, 2009. Any member of TAA is eligible to serve on the TAA Council. The open officer position is Secretary, and will be a three-year term. The Council terms are also three years.

"This is an exciting time for TAA as several important issues are coming to the forefront," said Don Collins, vice-president/president-elect and TAA Elections chair. "TAA has always been open to new blood and new ideas. Please look over the board expectations and carefully consider nominating someone for any of these positions. I also want to point out that this election as all others in the past have been open for self nomination. Several board members past and present have been self nominated."

TAA Council members are required to attend two meetings per year, one in January in St. Petersburg, Florida, and one the day prior to the association's annual conference (held traditionally in late June or early July). Travel and lodging expenses related to attending these meetings is reimbursed. Officers also attend monthly teleconferences.

To nominate yourself or a colleague for the TAA Council, email your nominations to TextandAcademicAuthors@taaonline.net or mail to TAA, P.O. Box 76477, St. Petersburg, FL 33734-6477. Contact TAA if you have any questions: (727) 563-0020 or TextandAcademicAuthors@taaonline.net

Nominees must send a 100-150 word bio, and a 100-150 word position statement with their nominations, describing why they would be a good candidate for the TAA Council. Deadline for completed nominations is March 1, 2009. Ballots are mailed to the membership March 15, 2009. The deadline for the receipt of ballots from members is April 15, 2009. Terms begin July 1, 2009.

TAA Headquarters is also sending Nomination Forms to all TAA members by mail.

PDF Downloads for more info:
2009 TAA Council Call for Nominations Letter
TAA Secretary Duties and Responsibilities
TAA Council Member Duties and Responsibilities

Start a TAA Chapter
TAA expands scope of TAA Publication Grants for 2009

The TAA Council approved changes to TAA's Publication Grants program to include providing grants to textbook authors, and for additional expenses incurred in the publication of journal articles, books and textbooks by TAA members.

Members can apply for grants of up to $750 to cover expenses incurred in publishing already accepted print academic journal and book and textbooks including academic journal page costs or university press subventions; the cost of preparing of artwork or other charts, diagrams, or images to be included in accepted journal articles or academic books or textbooks; and journal reprint costs.

Grants have also been expanded to include available for expenses incurred as a direct result of research leading to publication of a book or article, including:
  • Interlibrary loan costs, or computer time costs incurred in the analysis of data, leading to publication of academic print materials.
  • Costs of single photocopies of source materials for research related to the publication of an article or book.
  • Costs of secretarial (copying and/or delivery) services incurred in the preparation of academic print materials.
  • Cost of permissions incurred in the preparation of academic print materials for reprinting images, quoted material.
  • TAA has awarded five grants so far, the first to geologist Reika Yokochi. The other grants were awarded to Gail Baura, Marguerite Rippy, Joselina Cheng, and Michael Krausz.
"We've been pleased at the number of people who have availed themselves of this last year," said TAA Executive Director Richard Hull. "We hope more members will apply."

TAA has up to $7,500 available for making TAA Publication Grants in 2008-2009. Grants will be awarded on a first-come, first-served basis. The grant period runs from July 1, 2008 to June 30, 2009. To apply: Click here

Members who joined TAA through a workshop and received a gift membership are not eligible to apply until they have renewed their membership for a second year.

Krausz awarded $750 TAA Publication Grant

Michael Krausz, professor of philosophy at Michael KrauseBryn Mawr College, has been awarded a grant of $750 to cover a portion of the cost of compiling an index for his collective volume, The Idea of Creativity, edited by Krausz, Dennis Dutton and Karen Bardsley. The book will be published by Brill Publishers (Amsterdam and New York) in 2009.

"This TAA Publication Grant will be very helpful to me in recovering some of the costs of hiring a professional indexer," said Krausz.

TAA members can apply for a Publication Grant of up to $750 to cover the cost of publishing already accepted journal articles, or for the preparation of artwork or other charts, diagrams or images to be included in accepted articles or academic books. (Click for more info on grants)

Krausz's volume collects seventeen original and reprinted essays that address the intriguing question, "What is Creativity?" Part One asks: "What are the criteria for creativity?" "Should we assign logical priority to creative persons, creative processes, or creative products?" "Is creativity essentially mysterious?" "Can creativity be explained?" "If creativity is explainable, can it be explained naturalistically?" "Is creativity unpredictable?" "Is creativity goal-directed?" "What role does skill play in creativity?" "How does a creative product relate to medium and work?"

Part Two asks: "Is creativity essentially inspirational or rationalistic?" "How do intuition and awareness relate to creativity?" "What is the relation between creativity and habits of attention?" "How does creativity relate to self-transformation?" "How does creative activity relate to our place in the world?" "How does our knowledge of the circumstances of creativity effect our appreciation of its products?" And Part Three asks: "What forms of creativity are there?" "How do forms of creativity relate to different domains of human activity?" "How do creative scientists make phenomena intelligible?" "Can a reader of a creative literary work, for example, also be a creator of it?" "Rather than adding something to the world, does creativity involve subtracting something from the world?" The essays propound differing views, urge contrasting emphases, and reflect diverse philosophical idioms.

Krausz is the Milton C. Nahm Professor of Philosophy at Bryn Mawr College. Trained at the Universities of Toronto and Oxford, he has been visiting professor at Georgetown University, Oxford University, Hebrew University of Jerusalem, American University in Cairo, University of Nairobi, Indian Institute of Advanced Study, University of Ulm, and others.

Krausz is the author of Rightness and Reasons: Interpretation in Cultural Practices (Cornell University Press), 1993; Varieties of Relativism, with Rom Harré (Basil Blackwell Publishers), 1995; Limits of Rightness (Rowman & Littlefield Publishers), 2000; and Interpretation and Transformation: Explorations in Art and the Self (Rodopi Publishers), 2006. He is also contributing editor of several works. Krausz is the co-founder and former chair of the thirteen-institution Greater Philadelphia Philosophy Consortium. In 1997 Krausz was awarded the Hans Kupczyk Prize from the University of Ulm. In 2001 the University of Delhi sponsored a four-day international conference on his philosophical work. In 2003 a festschrift dedicated to Krausz's work, entitled Interpretation and Its Objects: Studies in the Philosophy of Michael Krausz, was edited by Andreea Deciu Ritivoi and published by Rodopi Publishers.
U.S. copyright holders receive notice of rights in Google Book Search Settlement

U.S. copyright holders are being asked to decide how they want their works to be handled if the Google Book Search Settlement is approved by the court on June 11, 2009.

Authors and publishers of in-copyright written books (such as novels, textbooks, dissertations, and other writings) and inserts (text and other material such as forewords, essays, poems, quotations, letters, song lyrics, children's book illustrations, sheet music, charts and graphs if independently protected by U.S. copyright, contained in a book, a government work or a public domain book) that were published or distributed in hard copy format on or before January 5, 2009 and have been registered with the U.S. Copyright Office, need to decide whether they should:
  • Remain in the settlement. If they do so, they will be bound by the Court's rulings, including a release of their claims against Google.
  • Object to or comment on the settlement. They must object/comment in writing by May 5, 2009.
  • Opt out of the settlement and keep their right to sue Google individually. They must opt out in writing by May 5, 2009.
  • File a claim for a cash payment (if they are eligible to do so). They must file their claim by January 5, 2010.
The settlement, if court-approved, will authorize Google to scan in- copyright books and inserts in the United States, and maintain an electronic database of books. For out-of-print Books and, if permitted by rightsholders of in-print books, Google will be able to sell access to individual books and institutional subscriptions to the database, place advertisements on any page dedicated to a book, and make other commercial uses of books. At any time, rightsholders can change instructions to Google regarding any of those uses. Through a Book Rights Registry ("Registry") established by the settlement, Google will pay rightsholders 63 percent of all revenues from these uses.

Google also will pay $34.5 million to establish and fund the initial operations of the Registry and for notice and settlement administration costs, and at least $45 million for cash payments to Rightsholders of Books and Inserts that Google scans prior to the deadline for opting out of the settlement.

For more information on this settlement, including how to taken action on your copyrighted works, visit http://www.googlebooksettlement.com

Download Class Action Notice (PDF)

Previous TAA Articles on the Google Book Settlement:

Major universities see promise in Google Book Search settlement
Authors, publishers, and Google reach landmark settlement
Google Settlement Agreement less relevant to in-print textbook authors

TAA Teleconferences: "Royalties: Are You Unknowingly Losing Money?" Feb. 17 and "Writing and Editing Effectively Using 'Fast Writing' and 'Slow Editing'" Feb. 19

"Royalties: Are You Unknowingly Losing Money?", will be held on Tuesday, February 17, 12 noon Central Time (10 a.m. PST, 11 a.m. Mountain, 1 p.m. Eastern).

This one-hour teleconference, free for members, will be presented by Gail R. Gross, CPA, Marcum & Kliegman LLP, and will cover the following topics:
  • The Audit clause
  • Channels of Distribution and their royalty rates
  • Cross Collateralization
  • Subrights
  • Packaging Your Product
  • When You Need a Royalty Review
Sign up here or email kim.pawlak@taaonline.net with your name and the title of the teleconference.

"Writing and Editing Effectively Using 'Fast Writing' and 'Slow Editing'", will be held on Thursday, February 19, 12 noon Central Time (10 a.m. Pacific; 11 a.m. Mountain; 1 p.m. Eastern)

This one-hour teleconference, open to both members and non-members -- tell your friends -- will be presented by Dr. Sonja Foss, professor of communication at the University of Colorado, and Dr. William Waters, an assistant professor of English at the University of Houston-Downtown.

You know what you want to say-the ideas you want to communicate in your article or dissertation. Now you want to put your ideas into print. You want to turn them into prose as quickly as possible and then polish that prose. This teleconference is designed to help you do that. The objective of the teleconference is not to teach you how to write, but it will help you make the processes of writing and revising easier and more effective if they are difficult for you.

This teleconference focuses on two key processes that allow you to write effectively-fast writing and slow editing. Fast writing means writing as fast as you can in a state of uninhibited invention, getting your ideas on paper in any form. Slow editing follows, and it is a serial, systematic process that includes the two separate steps of editing and proofreading. Foss and Waters will share strategies for engaging in fast writing and slow editing that will help you move your rough drafts more efficiently and effectively to high-quality finished products.

Sign up here or email kim.pawlak@taaonline.net with your name, mailing address and email and the title of the teleconference.

Learn more about TAA's Teleconferences: Click here
Busy TAA People: Bazzett

Terry Bazzett won a 2009 New England Book Show award from Bookbuilders of Boston (www.bbboston.org) for his college textbook, An Introduction to Behavior Genetics, published by Sinauer Associates.

TAA hires new foundation executive director

By Kim Seidel

Professional educator Jay Matteson has been hired as th
Jay Mattesone TAA Foundation's new executive director. He will replace Richard Hull, who is stepping down to devote more of his time to TAA. Hull is executive director of TAA.

"My responsibilities as executive director of TAA have grown considerably in the last four years as TAA has grown in size and scope," said Hull. "The TAA Foundation needs a separate executive director who can concentrate on its goals and operations. I will continue to work closely with the Foundation to further our organizations' common interests in promoting diversity among textbook and academic authors."

Matteson brings a wealth of relevant experience to the organization, said Hull, having served in a lead role as both grantmaker and grantseeker. He has 20 years experience as a professional educator. For 20 of those years, he has prov
ided operational and instructional leadership to medical and allied health care academies, associations, and businesses in the study and clinical practice of pain management and physical medicine and rehabilitation. Matteson has been an independent entrepreneur, responsible for obtaining and negotiating contracts with diverse organizations interested in the education of recipients of social services. He has had extensive experience from the grant recipient side, in administering grants for the state of Florida's Department of Education. Matteson's grant writing experience includes working with Principal Investigators (PI) and Co-PI's in winning significant grants for state of Florida institutions of higher education.

"Working closely with medical and allied health practitioners on a day-to-day basis gave me a unique perspective in how doctors and therapists communicated with each other and their patients," said Matteson. "Over time one thing became abundantly clear - a very small percentage of professionals could communicate effectively in writing across the disciplines. It was this insight that renewed my interest in academic authorship and textbook design and development, a skill I had put aside since the early 1970s as a practicing instructional designer. I am fortunate to have found an organization o
f text and academic authors who understand the power of the written word in our lives; especially as it directly ties in with TAAF's mission to advance the cause of diversity in education, or what Richard Hull has envisioned as TAAF's Mentor Educator Diversity Initiative (MEDI)."

Prior to Matteson's appointment as TAA Foundation executive director, he worked closely with Hull in writing a grant in partnership with Palm Beach Community College (FL) to create the "Mentor Educator Diversity Initiative" (MEDI), a project that will have great potential for realizing measurable and meaningful change in minority representation in textbook and academic authorship. Grounded in national initiatives designed to breakdown barriers to diversity in education (e.g. STEM disciplines), MEDI will provide innovative technology and instructional experiences for students and teachers (grades 8 to 20) and faculty of higher education.


TAAF's partnership with Palm Beach Community College includes writing a cooperative grant application for the Florida Department of Education's Governor's Summer Program in support of MEDI. For more information about this TAAF initiative, visit the TAA Foundation website.
Tech Bit: Set up meetings without so many emails

So you need to have a meeting or conference call with 10 people.

The emails start.  Who is available when?  Is this option or the other better for most people?  If everyone is hitting reply all, then hundreds of emails could be generated.
What a pain!

There are web based alternatives sucha as http://www.setameeting.com or http://whenisgood.net/. You log in, set the parameters of options for when to meet, and the email addresses of who is attending.  They get an email with a link to a custom preference page.  They give their preferences, the website keeps track of the "votes."  When everyone is done (or as many as you want), you take the best option and send out the invite.

So is next Tuesday at 9 am good for you?

Gregg Marshall, CPMR, CSP, is a speaker, author and consultant. He can be reached by e-mail at
gmarshall (AT) repconnection.com
, or visit his website at http://www.repconnection.com

Editor offers 15 percent discount to TAA members

Freelance editor Elsa Peterson is offering TAA members in their second year of membership 15 percent off her services. Peterson has been a freelance editor since 1984, specializing in college textbooks in the behavioral and social sciences, arts, humanities, and related disciplines. She is skilled in all facets of manuscript development, from market/competition analysis to line editing, art and photo research, copyright and permissions.

Contact Peterson or other editors offering discounts to TAA members: Click for more

University pilot program may eliminate print texts

By Kim Seidel

Northwest Missouri State University is test piloting a program that would eliminate print textbooks in favor of digital versions.

"We think that an electronic approach to course materials is a more efficient way to teach and learn," said Paul Klute, assistant to Northwest President Dean Hubbard. "There are many 'tools' that eTextbooks have that can help students and instructors. Another advantage is the cost - adopting eTextbooks will help Northwest control costs associated with the acquisition of course materials."

Through the pilot, Northwest is looking into ways to increase the value of two related, long-standing programs - the Electronic Campus, which provides laptops to students and tablets to faculty, and the Textbook Rental Program, which rents books to students rather than requiring them to purchase texts.

The year-long pilot started last fall, and continues this spring with testing the concept of eTextbooks. The university worked with publishers to acquire electronic content for about 500 students formally involved in the pilot. These students are in courses with no access to printed textbooks.
In addition, several thousand students are informally involved in the pilot. These students are using printed textbooks, but they have access to the eTextbooks.

The university is testing three concepts: first, moving away from traditional textbooks; second, the utility of eReading devices like Amazon Kindle or Sony eReader; and third, the utility of eTextbooks as delivered on the students' laptop computers.

The pilot began when President Hubbard asked the faculty for volunteers to use Sony eReaders in their classrooms. "We anticipated five volunteers but instead received over 50 volunteers - out of 220 faculty," Klute said. "We, of course, were not able to accommodate all requests, but were able to use about 200 eReaders in four courses."

Data was collected on the use of eReaders from the fall pilot phase. Results were varied. "Students like the concept of eReaders, but found the device (Sony's PRS-505) we were piloting to have limitations," Klute said. "The PRS-505 was not designed for the higher education market. It was fine for reading 'front to back' but few students read textbooks in that manner. Students are more likely to jump from page to page, looking for key concepts, charts, and graphs. The PRS-505s also wouldn't allow students to annotate the text, highlight, or search."

The university shared those results with Sony. The company then suggested that the university try out one of its newer models, PRS-700, that hit the markets in December. The university is testing that device on a much smaller scale this spring, and preliminarily, it's a much better model for higher education, Klute said.

Currently, Northwest is evaluating the spring pilot phase, such as the use of eTextbooks on laptops. "So far, the response has been split - 50 percent of students and faculty like the eTextbooks and 50 percent do not," Klute said. "One thing that will factor into our data collection is the fact that eTexts are significantly less expensive than printed text."

Northwest has long been known for those two progressive initiatives - Electronic Campus and its Textbook Rental program. Students pay a nominal fee that's included in their tuition for services associated with both programs.

"The Electronic Campus was 'switched on' in 1987 when the campus was wired with fiber to transmit voice, video and data to terminal in faculty offices and student dorms," Klute said. "Today the Electronic Campus has evolved to provide laptop computers to all students and tablet computers to faculty for use in the classroom."

Since the school was established in 1905, Northwest has "rented" textbooks to students. "The cost of the laptop program is $10 per credit hour," Klute said. "The textbook rental fee is $6 per credit, providing students with combined savings totaling hundreds of dollars per semester."

Kim Seidel is a writer in Onalaska, Wis.

University presses feeling the changing economy

One of two budget plans being debated in Utah could mean the end for Utah State University Press. Legislative leaders in Utah are pressing a 19 percent reduction in public university budgets, and if they win, the Press will most likely close. The press receives about $165,000 from Utah State each year.

In December 2008, The State University of New York Press laid off five employees - nearly 15 percent of its 34-member staff. SUNY Press is the one of the largest academic publishers in the country.

2009 TAA Conference Roundtable Discussions

'But I never even took a dance class, so how can I publish in a dance journal?' 

This Roundtable, moderated by Paul Siegel, professor of communication at the University of Hartford, is aimed at folks who want to brainstorm together ways of finding allied or perhaps not very allied fields to their own in which to seek publication outlets.

Some fields seem to be natural fits: psychologists and sociologists, biologists and chemists, political scientists and historians, frequently do or at least consider publishing in each other's journals. But what of disciplines that do not share such natural proximity? If our eyes and ears and minds are open, we may be able to identify many non-obviously allied fields in which to publish, thus enhancing our c.v.'s in intriguing ways, and reaching new audiences for our research.

Siegel, does not hold himself up as an expert on the phenomenon, but is a communication professor who has published in sociology journals, law reviews, and even once in a book of scholarly essays gathered by a professor of dance.

Siegel's Communication Law in America and its companion Cases in Communication Law are in their second editions, available from Rowman & Littlefield. Siegel's Ph. D. is from Northwestern, with an M.A. from Wisconsin and a B.A. from New Mexico. He has been on the board of the ACLU for about twenty years, and was on staff as executive director for the ACLU of Kansas and Western Missouri back in the 1980s. He is also president of TAA.

How To Go From a One-Book Author To a Multiple-Book Author 

You've written one successful book, but where do you go from there? Michael Sullivan, professor emeritus of mathematics and computer science at Chicago State University, and author of three precalculus series and one business series, will share how you can build on the success of your first product to author multiple books or a series of books. He will cover:
  • How to approach a publisher about the idea for a second book Whether you should go to your current publisher or seek out a new one
  • How to manage multiple books
Sullivan has been writing math texts for over 30 years. He currently has 15 books in print: three precalculus series with Prentice-Hall and one business series with John Wiley. Sullivan is a member of the Council of Fellows of TAA and has been awarded a Texty and a McGuffey award for two of his books. He is currently Treasurer of the TAA Foundation and a Past President of TAA.

______________________

Conference attendees will be able to choose from a variety of moderated roundtable discussions related to textbook or academic authoring. Roundtable Discussions are 30-minute discussions of a specific topic led by a moderator. Each discussion may have up to 10 participants.

TAA 2008 Teleconference Series

TAA members can now listen to recordings from TAA's 2008 Teleconference Series. The playback options have been enhanced to enable members to rewind, fast-forward and pause the recordings in addition to stop and play. The recordings can also now be downloaded and listened to on a computer or Mp3 player.

These recordings are for members-only. Only TAA members have permission to download TAA Teleconference recordings. Recordings may not be copied, shared with, or distributed to non-members.

Listen to or download the recordings:
Learn more about these teleconferences at http://www.taaonline.net/TAATeleconferences/schedule.html

Don't have your member username and password? Email Kim Pawlak