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New TAA Conference Roundtable Discussion:
'Textbook 2.0: How to Stay in the Textbook Business'
Mary Ellen Lepionka, owner of Atlantic Path Publishing, will lead a discussion of how print textbook authors can move into the next generation of learning materials, beginning with understanding current publishers' online initiatives and alternative publishing models. Participants also will explore how to reuse existing text and how to construct digital text and online courses. Mary Ellen will offer some insights on giving away content and getting paid for content in the new digital publishing industry.
Learn more about the TAA Conference
View more Roundtable Discussions
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New TAA Conference session: 'Author & Publisher Open Discussion: Ask Your Questions About Publishing & Marketing Issues'
Current and prospective authors will have an opportunity to ask questions of a book publisher and a marketing coordinator during this open Q&A discussion. Mary Ellen Lepionka is the owner of Atlantic Path Publishing, and can answer questions related to the acquisition, editing and publishing process, as well as how traditional publishers are adapting to pricing issues and the used book market, the digitization movement, the online marketplace, and the open access movement. She will explore with us several strategies for keeping our textbooks "alive," including such alternative publishing models as e-textbooks, online courses, wiki-textbooks, and academic self-publishing. Lauren Betsos is marketing coordinator for Cengage Learning (Engineering). She can answer questions about issues related to eMarketing and the international marketplace for academic texts, as well as questions surrounding eCommerce, the move from print to digital content, electronic supplements or ancillary production, and making a text marketable outside the US.
Learn more
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2008 TAA Conference
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Please take a minute to fill out the 2008 TAA Member Survey
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Greetings!
We will be taking a two-month hiatus from sending your print member newsletter, The Academic Author, but in the meantime, we will continue to keep you up-to-date with bi-monthly TAA News Alerts.
We have split the TAA Listserv up into the Textbook Authoring Listserv and the Academic Authoring Listserv. The current TAA Listserv will only remain active for a few months to allow everyone to switch over to the new Listservs. You can choose to subscribe to one or both. Instructions for subscribing can be found in this News Alert. Please take advantage of these Listservs as a way to network with your fellow members. They have a lot of wisdom to share.
There's still time to register for the 2008 TAA Conference in Las Vegas, June 19-21. We especially encourage our Las Vegas members to attend. TAA Conferences are a great way to learn more about textbook and/or academic authoring while networking with your fellow authors.
I hope to see you there.
Sincerely,
Kim Pawlak
Associate Executive Director
Text and Academic Authors Association
Send me an email
(608) 687-3106
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TAA Listserv split in two
TAA has split the TAA Listserv into two separate Listservs, one for textbook authors and one for academic authors. Choose which Listserv (or you can subscribe to both) you would like to subscribe to, and subscribe yourself. The current TAA Listserv will only remain active for a few months to allow members to switch over to the new Listservs.
Subscribe to the Textbook Authoring Listserv by sending an email to TAATextbookAuthoring-on@mail-list.com
Subscribe to the Academic Authoring Listserv by sending an email to TAAAcademicAuthoring-on@mail-list.com
You can switch to the Digest version of the Textbook Authoring Listserv, in which you receive only one email message per week with all that week's posts contained within it, by sending an email to TAATextbookAuthoring-switch@mail-list.com
once you have been subscribed.
To switch to the Digest version of the Academic Authoring Listserv, send an email to TAAAcademicAuthoring-switch@mail-list.com once you have been subscribed.
After you are subscribed to the Textbook Authoring Listserv, send messages to TAATextbookAuthoring@mail-list.com
After you are subscribed to the Academic Authoring Listserv, send messages to TAAAcademicAuthoring@mail-list.com
If you have any questions, please email Kim Pawlak
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Emerald Publishing launches new journal on historical research in marketing
Emerald Publishing recently launched a new journal, the Journal of Historical Research in Marketing (JHRM). The quarterly, peer reviewed journal will focus on marketing history and the history of marketing thought.
JHRM is inviting submissions for the inaugural issue of the journal, which will be published in March 2009. The inaugural issue will celebrate the contributions to historical research in marketing by the late Dr. Stanley C. Hollander who was a member of the faculty at Michigan State University and is considered by many to be the founder of the 'new' marketing history. The deadline for submissions is July 15, 2008.
View JHRM's Special Issue Call for Papers
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Recommended Reading: What They Didn't Teach You in Graduate School: 199 Helpful Hints for Success in Your Academic Career, by Paul Gray and David E. Drew (Stylus Publishing, 2008)
More Recommended Reading
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TAA Teleconference Series
Listen to the recordings from TAA's Spring Teleconference series in the members-only section of the TAA website.
"Tips & Tricks for the Do-It-Yourself Indexer" moderated by Seth Maislin: Listen Now
"Don't Settle For a Publisher's Standard Contract: Terms You Can & Should Negotiate" moderated by Authoring Attorney Stephen Gillen: Listen Now
"A Coach's Perspective on Finishing a Dissertation" Teleconference moderated by Dave Harris: Listen Now
"Royalty Q&A" Teleconference moderated by Paul Rosenzweig, former president of Royalty Review Service: Listen Now
"Publish & Flourish: Become a Prolific Scholar" Teleconference moderated by Tara Gray: Listen Now
Suggest Topics for the Fall
TAA Teleconference Series
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June 1 deadline for submitting TAA Royalty Rate Survey
The deadline for submitting a TAA Royalty Rate Survey is June 1. The survey seeks to gather information that will provide textbook authors with a useful tool in negotiating new contracts and/or amending existing contracts. TAA plans to announce the results at the 2008 TAA Conference in Las Vegas, June 19-21. If you have any questions about the survey, email us.
You can also fill out the Royalty Rate Survey online
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Reinforce textbook adoptions with promotional calendar
by Kim Pawlak
Physical geography author Robert Christopherson recently published a calendar to promote the seventh edition of his award-winning textbook, Geosystems. The calendar's two opening pages describe the strengths and new features of the new edition, and list the accompanying student and instructor supplements. The calendar itself features factoids that match physical geography and Earth systems science events, as well as photos for each month depicting physical geography subjects, such as the rapeseed crop in full bloom in northern Scottland; frost-shattered rock in Spitsbergen in the Arctic Ocean; and a birch forest in south-central Norway.
Read the full article
Read more How-to articles
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Why you might want to consider hiring a literary agent to help you negotiate your next textbook contract
Authoring Attorney and Literary Agent Michael Lennie, of Lennie Literary & Author's Attorneys, answers some questions about the advantages of hiring a literary agent to represent you when negotiating a textbook contract, including why you might want to consider hiring a literary agent, when is it appropriate to hire an agent, and how much it costs.
Read the full article
Read more How-to articles
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Busy TAA People: Judith Haynes
Judith Haynes retired from Linfield College at the end of fall semester 2007, and started her own business, Haylo Education Solutions, LLC (http://www.hayloes.com) in January 2008. Haylo assists students and teachers with their education issues. They help teachers catch up with the twenty-first century by modifying or preparing their curriculum to be presented on-line in an inter-active, easy to use format. They also help people who teach or make presentations as part of their work, but haven't been trained in teaching techniques. Consultations are done on-line or in person, in classroom or workshop settings, or on a one-to-one basis.
Read more about Busy TAA People
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TAA thanks Sustaining Member
Michael J. Timmons
TAA thanks Contributing Member
Paul Rosenzweig
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TAA welcomes new members
Louise Abbott, Ryan Adams, Suphatra Adulrattananuwat, Lisa Alexander, Rob Alexander, Bertha Amisi, Juanita Anderson, Margaret Anderson, Judith Ball, Sonali Ballal, Michael Barbour, Cathy Barette, Nancy Beals, Marjorie Beeghly, Fred Beisse, Karen Beningo, Lisa Benjamin, Dessa Bergen-Cico, Dawn Bielawski, Ginger Bihn-Loss, Johanna Birkland, Lynn Brann, Renee Bricker, Monica Brockmeyer, Ben Burns, John Butler, Kris Byron, Kimberly Campbell-Voytal, Sergio Capareda, Ismail Capos, Faith Celiker, Mawaki Chango, Hui Chen, Lichun Chen, Jorge Chinea, Frank Christ, Yonjoo Cho, April Cobb, Kimberly Conely, Gerry Conti, Andria Costello Staniec, Amy Criss, Congrong Dai, O. Daramola, ML DeFuria, Jessica Delfuoco, Lisa DeMarni Cromer, Sarah Deyong, Vanessa Diaz, Sharon Dotger, Cheryl Dove, Colletto Eccleston, Houria El-Figuigui, Yeliz Eseryel, Nadia Flores, Holly Fodge, Jeffrey Froyd, Philip Gable, Myrna Garcia-Calderon, Laurie Garton, Glenn Gentry, Cecilia Giusti, Nicole Glen, Deborah Glisson, Dene Granger, Crista Gray, Karen Hall, Ming-Han Li, Jay Henderson, Naybell Hernandez, Robert Heuton, Nichole Hichcox, Dana Hill, Kevin Holtz, Sooyem Hong, James Howison, Heather Janisse, Arifa Javed, Annette Jenner, Jean Jonassaint, Rachel Kast, Loraleigh Keashly, Ajil Khanse, Patrick Kimani, Claudia Klaver, Murthy KNC, Nahye Kwon, Becky Lafrancois, Stacey Lane Tice, Inmaculada Lara-Bonilla, Norman Lee, Ann Marie Lee, Li Li, Ho-Sheng Lin, Julie Linsey, Norka Lucena, Darren Lund, Heather Lutz, Yingyi Ma, Vanessa Marr, Fayetta Martin, Shuyuan Mary Ho, Joanna Masingila, Tiffany Matthews, Vicki Mcquitty, Nardina Mein, Patrick Meuller, Georgia Michalopoulou, Alexandra Mittler, Keiko Miyata, Leili Moghari, Kristina Montero, Debra Montroy, Paul Morris, Rajani Muraleedharan, Karen Mymr, Charles Nairn, Barbara Nostrand, Nathan Nottingham, Dana Olanoff, Michael Owens, Jeffrey Oxman, Nicole Pagan, Iswari Pandey, Prarthana Pant, Reging Parnell, Rebecca Parr, Claudia Parvanta, Joan Penner-Hahn, Lori Pile, Kimmerly Piper-Aikern, Melanie Pivarski, Afshin Pourmokhtarian, Irene Price, Humayun Rashid, Rachel Razza, Marguerite Regan, Jane Reimers, Jacques Richard, Marsha Richmond, Boris Ricks, Jose Rico, Angel Rivera, Jamie Rivers, Kristenne Robison, Janna Roop, Linda Roth, Sarah Russo, Derina Samuel, Laura Sare, Christian Sarmoria, Don Sawyer, Janice Schwartz, Hyunjin Seo, Daniel Shackman, Ann Sheedy, Jennifer Sheridan Moss, Julie Simoes, Brad Smith, Jacqueline Smith, Walter J. Smith, Alecea Standlee, Kurt Stavenhagen, Nina Stoeckel, Jennifer Swanson, Mary Thomas-Madonna, Svetoslava Todorova, Kanu Tripathi, Adrea Truckenmiller, JamesTsao, Karina Von Tippleskirch, Cheryl Waites, Deborah Walker, Stephen White, Carol Willard, Laura Woodard, Monica Young, Jingkai Yu, Lu Yu, Delphina Yuen, Donna Zeolla, Changhong Zhou, Lorna Zukas, and Alex Zukas.
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