UWKY Update
spotlightUnited Way Spotlight
Get your United Way in the spotlight, contact us today!

United Ways take action on
longest day of the year

Each year, United Ways across the country mark the longest day of the year, June 21, as a Day of Action, putting that extra daylight to positive use.  Here are a few examples of what United Ways in Kentucky accomplished this week.

Heart of Kentucky United Way (HKUW), based in Danville, engaged hundreds of volunteers in over 50 service projects throughout Boyle, Garrard, Lincoln and Mercer counties.  Projects included the construction of 5 wheelchair ramps, flood cleanup, and elderly assistance, the Danville Advocate-Messenger reported. 

"The Sportsman's Club in Paint Lick was under 38 feet of water during the flooding," Libby Suttles, marketing director for HKUW, said Wednesday. "That is one of the only community gathering places, and they needed a lot of help. There was still mud caked all over the place. The volunteers pulled debris off the shelter, swept it out, scraped paint. There is still a lot to be done, but they told us that those eight people got more done in three hours than in all the time since the flooding." Read the full story.
United Way Day of Action
Louisville's Metro United Way (MUW) "Stuff the Bus" campaign collected school supplies and kits for kindergartners on Monday.

Volunteers from Target and Middletown Seventh Day Adventist Church helped collect hundreds of dollars worth of supplies to benefit 25 Camp Kindergarten sites in Jefferson County, KY and Floyd County, IN.  MUW will continue to accept donations through the summer. 

"It's a fun way to help kids get off to a positive start and that's important to us. One of our long-range goals for the community is to have all our kids arrive at kindergarten ready to be successful in school and in life," said Joe Tolan, MUW President and CEO.  Read more here and here

United Way of Franklin County
teamed up with volunteers from Lowe's, Kiwanis, AARP, and others, leading nine work projects around the Capital area.  These projects included laying flooring, painting, cleaning and repairing trails at local non-profits and senior centers. 

United Way of Greater Cincinnati & Northern Kentucky (UWGC) celebrated the Day of Action with their "Health Fair on the Square" event. Attendees received free health screenings, met with health coaches, learned about the corporate challenge to get healthy and had the chance to win their own LIVE UNITED gear. 

199 individuals filled out "Health Pledge" cards to set goals for improving their own health and supporting the health of their community.  The pledges resulted in commitments to donate canned food, increase exercise, advocate for a healthier community, and volunteer for health projects.

Learn more about UWGC's health pledge.

2009 Annual Report
Following the board approval of its audited financial statements in May, UWKY published its annual report this month.  Some highlights include:
  • Expanding KCHIP outreach to families with eligible, uninsured children 
  • A statewide plan for United Way 2-1-1 information and referral service
  • Strategic planning for the future of UWKY
  • KECC and Enterprise Campaign results
  • Representing United Way in Frankfort
Read the full report here.

Ready to Grow...Ready to Learn...Ready to Succeed
The Governor's Task Force on Early Childhood Development and Education adopts a new school-readiness definition

In Kentucky, school readiness means that each child enters school ready to engage in and benefit from early learning experiences that best promote the child's success.   The Governor's Task Force on Early Childhood Development and Education adopted a new school-readiness definition last month to ensure Kentucky's children have that opportunity.

The purpose of this definition is to give parents, communities, child care and preschool providers an overview of what primary schools expect from their incoming students and to provide guidance to families and communities on how to prepare children for school.  An included "readiness profile" provides teachers, child care providers, and parents a tool to address the specific strengths and needs of each child. 

Learn more about this important work.  Read the full document here.


Challenges for United Ways
The Chronicle of Philanthropy, Volume XXII, No. 14, June 17, 2010

Donations to United Ways, Jewish federations, advocacy groups, and other "community-benefit" charities fell sharply last year.  Recovery this year is uncertain, though the improving economy may make a big difference.

Mesa United Way, in Arizona, is trying to right its ship this year after falling $600,000 short of its $4-million fund-raising goal in 2009.  But lingering effects of last year's economic woes may hamper its efforts.  As the organization struggles to meet its goal, it is also collecting clothes and household goods to stock Helen's Hope Chest, a program it started last year to help families caring for foster children.

"We can look at the bright side and say the donations of goods is worth another half a million dollars," says Dan Wollam, Mesa's interim chief executive.  "And we have to think about continuing to create alternatives like that for people to give even when money is tight."  Read the full article.

In the News, and more...
The following includes recent developments and articles we think you'll find interesting or useful, across a broad spectrum of topics.

-- Change the first five years and you change everything.
     An engaging video expressing how, if we invest in programs that promote learning beginning at birth, the statistics will change, the stories will change, the future will change.

-- The hard work of measuring social impact
     Donors are placing nonprofits on the hot seat to measure social performance. The problem is, there is little agreement on what those metrics should be.  Read more from the Harvard Business Journal.

-- Recruitment: The Toolkit to Acquire More Donors
     An archived webinar from June 22, hosted by United Way Worldwide.  Recruit new donors, retain and deepen relationships with your current donor base.

UWKY logo
P.O. Box 4653
Louisville, Kentucky 40204
www.uwky.org
502.589.6897

June 2010
In This Issue
United Way Spotlight: Day of Action
2009 Annual Report
Kentucky school-readiness defined
Challenges for United Ways
In the News, and more...
UWKY receives policy grant
Marketing Film Giveaway
Save the Date
Happy Birthday!
UWKY receives grant for education policy work

UWKY, in partnership with United Way Association of South Carolina, will be the recipient of a $50,000 grant from United Way Worldwide and Altria, to build capacity among United Way state organizations to do state-level policy work - advocating across the education continuum. 

We will also help provide technical assistance for the 5 communities chosen to pilot this work - two of which are UWKY member United Ways (Louisville and Northern KY).

This grant places UWKY in a unique role in advancing the national education agenda.
Free Marketing Film Giveaway
To celebrate his 15th year in business, Michael Breeding is donating a marketing film to one charity or nonprofit in KY, TN and GA in 2010 with production to be finalized in 2011.

This "marketing film giveaway" will also include a YouTube link and 100 complimentary DVDs.  Combined, all three videos have a retail value of between $45,000 - $65,000.  For contest rules, deadlines and instructions, please visit www.michaelbreedingMEDIA.comand select the "free video" tab.

"It's time to give back," says Michael Breeding. "We've been blessed over these past fifteen years with so many great projects.  I want to help a few nonprofits have a beautiful film presentation who otherwise would never be able to afford one."
Save the Date!
Mark your calendars for the following upcoming events:

June 28-30, 2010
Kentucky Professionals Council
Wooded Glen Retreat Center
Henryville, IN

July 15, 2010
Ky Employees Charitable Campaign Training & Kickoff
Frankfort Convention Center
Frankfort, KY

August 19, 2010
UWKY Board Meeting
Metro United Way
Louisville, KY
Happy Birthday!!

The following is a list of friends of United Way of Kentucky celebrating recent and upcoming birthdays!

Happy Birthday!

June 6 - June Antony
June 7 - Nelson Kelley
June 7 - Susan Asher
July 1 - Richard Crowe
July 6 - M'Lea Peak
July 8 - Ginny Stradley
July 17 - Terry Tolan
July 23 - Sherry Schultz
July 31 - Tish McCutcheon

Join Our Mailing List

Give.Advocate.Volunteer.