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Creating Business Advantage
Specialist PR for building products
January 2008
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Hello and welcome to the latest edition of Vantage news!
This issue is filled with hints and tips for effective PR along with our latest company news.

Why not take a few moments at the start of the new year to see how PR can help your building products company...

Sill case study
Few can have missed the recent opening of the newly refurbished St Pancras station, the new terminal for Eurostar. The project celebrates the architectural heritage of the original 1868 George Barlow structure which is revealed in all its glory through good quality and high performance lighting. Vantage PR's client Sill Lighting worked behind the scenes with a team of designers and engineers for seven years to arrive at the right lighting design solution to meet strict Network Rail standards.

In the months before the opening, Vantage PR also worked behind the scenes to ensure maximum press coverage and impact for Sill Lighting within the important trade media with multiple page coverage achieved in Lighting magazine, Rail Technology and Railway Strategies amongst many others.

Sill Lighting's general manager, Bob Bohannon commented "Vantage has become an integral part of our team. Their knowledge of our business, our objectives and our workstyle combined with their management of our PR and advertising account has directly led to a very successful marketing campaign following the completion of the world class St Pancras project."
PR hints and guides
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Writing for the web
Building an effective online media centre
PR jargon buster
Free PR audit
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Neos launch
When it came to the launch of Neos, a new and exciting outdoor gaming device, Vantage PR worked closely with client, Playworld Systems Europe to ensure the launch went off with a bang!
Neos has been designed to revolutionise play, bringing an exciting and exhilarating electronic game to the outdoors.

Vantage PR was proactive in distributing preview material to the media prior to Neos' official launch at the Saltex exhibition in September 2007. As a result, the launch was well attended and met with great enthusiasm by the press. Vantage has generated considerable awareness and widespread media coverage for Neos, including full-page features in Play & Activity Today, Building for Leisure and External Environment magazines.
Latest News
"New Corporate ID confirms a new direction"
"Vantage is part of the marketing team"
"Vantage wins another lighting client"

And Finally....

If there are any burning questions about PR that you would like us to answer or topics you would like us to cover in forthcoming issues of the newsletter, then please feel free to email your suggestions to us at pr@vantage.uk.com.

Thanks for your time and wishing you a successful and prosperous New Year!
Nick Brooks, Managing Director
Vantage PR

phone: 01600 715251
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