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Creating Business Advantage
Specialist PR for building products
January 2009
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Happy New Year!

In this month's newsletter we are making a very special offer to help companies secure more business in 2009. Also see how PR steps into the limelight in the credit crunch; read what clients and editors say about us; and take advantage of our practical PR hints and tips....

January offer
2008 proved to be yet another successful year for Vantage with several new account wins and clients renewing PR contracts right up to the end of December. It is rewarding and gratifying to be reminded that our PR programmes are making big contributions to clients' businesses.

As a way of helping the building product sector though the difficult economic times, we are making a special offer for the month of January.

Take up a 6 month PR campaign with Vantage PR and we will only charge you for 5 months fees. And, as usual, we'll carry out our free PR audit first for your consideration before committing.

Our PR campaigns work and we want to demonstrate to you that PR can really help you to generate more business by getting your company noticed by the right people, ahead of your competitors.

See the testimonials from our clients and magazine editors complimenting us on what we do. PR is one of the most economic and effective ways of reaching your market.

To take advantage of this limited offer, call us on 01600 715251 or email us at pr@vantage.uk.com.

Baudet bathroom pod
"From my previous experience, PR has always been a difficult 'expense' to measure and justify but I can say with absolute confidence that in our first nine months of working with Vantage the results are very visible and measurable."

Simon Merckel, General Manager, Baudet UK

Baudet is one of the leading manufacturers of prefabricated bathroom pods. Baudet UK appointed Vantage at the start of 2008 to mount a full PR media relations campaign to raise its profile across the building and specification media to generate sales leads and open the door to new markets. The company's general manager Simon Merckel explains how PR is helping to grow the business.

drive through downturn with pr
As the credit crunch takes hold, some companies are set to strengthen their assets while others will unfortunately fall by the wayside.

There is no doubt that the marketplace has become more competitive - buying is a more considered choice - so why choose to be less active by trimming marketing budgets or reducing PR activity?

Now more than ever, it is important to keep your company in the public eye to build brand confidence, awareness and of course business.

Feature press coverage
Secure extra coverage - gather your features calendars!

From a whole series of quotes we have recently received from editors endorsing the quality of our PR work, here is one from the editor of Local Government News. It is one of the most respected and well-read magazines in the public sector with a circulation of 18,000. This sector is a key target market for many of our clients, particularly at the moment with the Government investing in health and education building projects.

"Local Government News has a good working relationship with Vantage PR, as they can always be relied upon to provide informative and topical information. They are fully aware of changes going on in the industry, and work hard to ensure their clients are at the forefront of this. They regularly provide us with concise and innovative copy, and I know I can rely on them to meet strict deadlines and understand the needs of our readers.

"Vantage PR work hard to nurture good relationships within the media, and this is directly reflected in the way their clients are viewed."

Laura Sharman, Editor, Local Government News

And Finally....

Please feel free to forward our newsletter to anyone you think may find it useful or may want to take advantage of our special January offer of 6 months PR for 5 months fees.

Thanks for your time,


Nick Brooks, Managing Director
Vantage PR

phone: 01600 715251
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