The S.I.P. Review

August 2007

 
meeting space 
Greetings!

Welcome to another SIP Review.

If you have an article or some content you would like us to use in our next issue, please send your entries to jimhinshaw@siptraining.com - we would love to hear from you.

Sincerely,
The SIP Inc. Staff
 
 It's On My Heart dad-web picture
August 2007
 
Question:  "What is a door worth?"

 

The saga continues.  I have always wanted to say that, this is the first time I can recall that it is really true.  If you were with us last month, I discussed a home we are planning on building with a local Builder.  He has a Realtor who acts as an agent to smooth the buying process out.  He met with us on a Monday evening to finalize the details.  Earlier that day, the Builder had sent over a small copy of the blueprint to redline (add or subtract the things we wanted to change) to make the home "our home".

 

The Realtor asked to see our changes, so I pulled out the prints.  My wife had a couple of things she wanted:  a door out the master bath onto the deck was one of them.  In fact, that was pretty important to her.  In fact, it becomes REALLY important later on.  She also wanted to do away with a counter between the kitchen and the dining room, to open it up more.  The Realtor looked at the drawing and said four words that crushed my wife.  "Not a good idea."  She asked, "Why?"  He said, "That we would not be able to sell the home if we had a door off the master bath; it was a deal breaker.  OK, the only issue I have with that is that we are not building it to sell; we are building it to live in.  Sure, I understand that it will be sold sooner or later, perhaps when I leave this earth.  Then it is certainly no longer my problem.  But even if we would need to sell earlier, we have very clear ideas of what we want in our new home.

 
Thank you for taking the time to read our newsletter. Until Next Time...
 
Sincerely,
 

James Hinshaw
President

Jonathan Hinshaw
Vice President

Sales Improvement Professionals Inc.
1281 E. Magnolia #D-145
Fort Collins, Colorado 80524
(970) 482-5622
www.SipTraining.com
In This Issue
It's On My Heart
Featured Article
Quick Links
search and email marketing
The Web Master's Corner
Presents:
What is PPC?

PPC (Pay Per Click) is the fastest way of turning your website into a lead producing powerhouse. Unfortunatly, it's also an easy way to throw your advertising dollars down the drain.

All major search engines (Google - Yahoo etc.) offer Pay-Per -Click campaigns. Today I am just going to touch on Google's version of this online marketing tool. Google's PPC program is called Ad-Words. Over 80% of the customers online will be found on Google! Although it's great way to advertise, it's also a great way to get your website lost in the endless sea of irrelevant sites. Take care when setting up your campaign for the first time. Here are some helpful tips for success.


Use specific Key-Word phrases: Instead of using "AC" use AC Repair or AC Service. Try to narrow down the exact visitor you want, then use only the words that support that visit.


For more information,...
LEARN MORE!


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Website Tips & Tools

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