Sylvina Consulting                                                         December 2010
Direct Selling Newsletter

 
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 Network Marketing and Party Plan Companies
 
In This Issue
Why Do They Leave?
The Golden Rules of Customer Retention
Ask Victoria
Startup  Guide
Startup Guide

Sylvina Consulting

About Us

The Sylvina Difference

MLM Consulting

Party Plan Consulting

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Greetings!

If you think there is a high rate of attrition among direct selling representatives, you're right.  Did you know if you learn why they leave, you can do something about it?  In this month's first article, we will explore all the reasons.


Do you practice the golden rules of customer retention?  In our second article, we'll share them with you.  With this knowledge, you can keep more of your customers and representatives!


What does Victoria know that you don't?  Victoria answers this important question in her December column.
 
Why Do They Leave?

ExitThere is a high rate of attrition for direct selling representatives, too high if you ask me.  If you know why they leave, then you can do something about it.


The Golden Rules of Customer Retention

Golden rules are the rules you should follow.

You probably know this one:  "Do unto others as you would have them do unto you."

However, when it comes to customer retention, the golden rules are different.

What are they?


Ask Victoria
Victoria DohrHow is recruiting different from hiring employees?


I think it's important to understand the differences.  



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You may be wondering exactly what we do at Sylvina Consulting.  The short answer is "a lot!"  In many ways, we help network marketing and party plan companies to launch or grow.

We design and improve compensation plans and recognition programs, write and edit marketing and training materials, design and assess key operating indicators, lead or assist with software acquisition and software implementation projects, and many other important projects.
 
We also provide advice and wisdom from 24 years of experience, creativity, and solutions to the challenges faced by direct selling companies.

If you haven't yet experienced the Sylvina difference, you're in for a treat!

For help to launch or grow your business, give us a call.

Jay Leisner 
Sincerely,
Jay Leisner
President, Sylvina Consulting
Office:  503.244.8787 
Email:   jay@sylvina.com