Sylvina Consulting                                                                  January 2010
Direct Selling Newsletter

 December
      
Insights for Network Marketing
and
Party Plan Companies
  
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Insights for Network Marketing and Party Plan Companies
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Greetings!

Truly, the world has changed.

For decades, in their policies and procedures, direct selling companies put stringent limits on the content of messages shared by their independent representatives.  Discover how social media has upset the apple cart in  this issue's lead article.

Next up, we present an interview with Monica Hillman, co-founder of GigiHill Bags, an up and coming party plan company that grew 900% in 2009.

If you have an established direct selling company, you need to know the advice Victoria gives most often to companies like yours.  Find out below.
Social Media Turns Direct Selling Upside Down

Social Media and Direct SellingFor decades in their policies and procedures, network marketing and party plan companies put stringent limits on the content of messages shared by their independent representatives. 

Whether we like it or not, social media is turning our world upside down.

What should I do?
900% Growth in 2009!


Gigi Hill Bags grew from 30 to 300 stylists in 2009.

What are they doing?
Ask Victoria
Victoria Dohr
What advice do you most often give to established companies?

Don't forget your annual 40-point inspection.

How is my business like my car?
bar

Ray Kroc, the founder of the McDonalds franchising system, said:

"The more I help others to succeed, the more I succeed."

Helping others is what direct selling companies do best.

Our mission at Sylvina Consulting is to enlighten the owners, management team, and independent representatives of direct selling companies with information, wisdom, and solutions to improve the health and stability of their businesses.

Helping others... it's what we both do.

You may have some questions for us.  Give us a call.  We'd be happy to answer them.
 
 
Sincerely, 
Jay Leisner
President, Sylvina Consulting
Office:  503.244.8787 
Email:   jay@sylvina.com