FREE WAYS TO GET HIGHER ON GOOGLE

GETTING THE MOST FROM GOOGLE

Google is the best form of advertising we have today.....

Why is Google so powerful? Besides it being the #1 place people go to find ANYTHING these days, it is also very targeted. When you rent a billboard, you are marketing to everyone. When you market on Google, you connecting with people to are LOOKING FOR JEWELRY. When a guy types "Jeweler Smith City" into Google, you will conect directly with a person who you know is already looking for jewelry.

How Google Works
The Google is a "farm" of 15,000 computers, growing at the rate of 1500 new machines a month. These super fast machines crawl the web harvesting web pages and indexing that information. If you design your webpage with things that these super computers look for you, will get a higher relevance ranking on Google!

8 FREE WAYS

TO GET HIGHER

ON GOOGLE!

BE USEFUL

If your site brings benefit to someone, Google will rank it higher. Start with helpful language. For instance, it's far better to have a link that says "Helpful diamond tips with a free tutorial" then to say "For sales techniques and tutorials, click here."

LINK YOUR SITE

Google determines how helpful your site is by how many other sites refer to it. These are called links. THE BEST FREE WAY TO GET HIGHER ON GOOGLE is to LINK TO OTHER WEB PAGES. Even if they are your competitors pages! If Coke links to Pepsi it will get a higher google listing. Google thinks if a page links to a lot of pages it must be relevant. For example check out camprehoboth .com. It has about 150 pages that link to it.

HOW TO GET LINKS

To increase your ranking, get other sites that Google already recognizes, to link to yours. Encourage people to link your site. Have a discussion board. Write a blog. Have a contest. Look look for web sites that do what you do,even if they are competitors, and ask them to link to yours. Best is if you can Link to an already popular site, such as The Knot for Weddings. When Google's super computers scan the web they will go to the popular site and find the link to your site. This is Google's preferred method of finding sites

SUBMIT YOUR WEBSITE TO GOOGLE

TODAY you should Submit your website directly to Google and Yahoo.Go to Google's free submit your site form. For yahoo, submit your website to the Open Directory Project index. It might take about 4 to 8 weeks to see results, but at least you know you are in listed in their directories

GOOGLE MAPS

Google Maps allows people to find your store on thier computer and mobile devices. Google Maps tells users where businesses are. My uncle told me how a guy stopped in one day and bought a $9,000 engament ring. When my uncle asked how he heard about his store, the customer said he put "jeweler" in his GPS and my uncle's store came up!

This is FREE, quick, and important! First you must list with Google Places. Again this is free and will gain you a higher visibility with Google Maps. Go to www.google.com/places and click the huge botton that says "GET YOUR BUSINESS FOUND ON GOOGLE"

CALL TO ACTION

Have a coupon your website for $20 off a repair.

Give people an encentive.

BUY MORE DOMIAN NAMES

Buy MANY domain names that you can have direct people to your website. Even if your website is Johnandsons .com, you can still buy a differnt doamin names to help direct people to your site. For example if you are in Smith city, buy DiamondsSmithcity you can have your webpage pop up when people click that page.

reviews reviews reviews reviews reviews

MORE Reviews!

The more the reviews, the better your store listing stands out! Which dentist would you rather go to? One with 5 good reviews, or one with 50!

GET SERIOUS

PAYING TO BE

HIGHER ON GOOGLE

If you are serious about getting more traffic to your sight, you will need to dish out some money.

There are 3 ways to pay to be higher in Google searches. The first is to buy software.I am told Webposition & Perry Marshall are good programs. The second way is to hire a company to do it for you. For as little as $50 per month you can get your website noticed. A company called SEO takes your website apart and puts it back together to generate more hits. Or type "search engine optimization" into Google. Obviously the companies that come up first are the best! The last and best way is Pay Per click from Google. I recommend seeing how much this will cost you in your area. Pay per click will most likely get you the best results. It's worth it! I know a jeweler who's sales were up 20% after paying to be higher on Google. Use your marketing dollars here.

Aleah's

Newsletter

Issue # 104