It might be the last thing you would expect to hear the co-founder of a fitness franchise say. But he isn't shy about admitting it: "Working out sucks."
Let's be honest. Almost nobody truly enjoys working out. But what's the alternative? Exercising is something all of us simply need to do in order to be healthy and enjoy the really important things in life.
In fact, Chuck Runyon, the CEO of Anytime Fitness, the world's largest co-ed fitness club chain, has written a new book called "Working out Sucks." The book, which features provocative chapters like, "Friends Can Suck, Too," and "Superman Had Kryptonite; Oprah Had Mac 'n' Cheese," also includes a "21-day kick-start plan for total health and fitness." Co-authors Rebecca DeRossett and Brian Zehetner offer practical tips to change unhealthy habits, and cutting-edge diet and fitness advice.
All proceeds from the book will be donated to Limbs for Life, a charitable organization that provides prostheses to amputees.
The book is the centerpiece of a nationwide campaign to "deprogram" people who have been brainwashed by unhealthy habits, destructive attitudes and misinformation about health, according to Runyon. "It's a no BS way to get back on track," Runyon says.
Working out may suck, but, at Anytime Fitness, we can help make it suck less.
To order your copy of Working Out Sucks, visit the Anytime Retail store via AnytimeHealth.com.
