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March 2012

The e-Servicer 
Monthly communication from United Servicers Association

Greetings! ,  

 

WAIT!  DON'T RUN 

 

For those of you who attended ASTI last month, we hope you had an excellent experience, met incredible new people, and learned many new ideas to implement in your business. For those USA members who didn't, we've posted the presentations on the ASTI 2012 site so you can take a peek at what was shared. Sorry, you have to be a USA member to gain access to the content on USA's web site. The USA board of directors had a great time, and were happy to meet so many of you. Thanks for being a part of The USA.

 

The trick after ASTI is figuring out how to apply all that experience. Sometimes, when we gain a lot of new knowledge in such a short time, our minds go into over-drive while trying to figure out where to start. I'd like to offer you a piece of advice from one of my favorite books, 

Panic

(Hitchhiker's Guide to the Galaxy by Douglas Adams).

 

DON'T PANIC!

 

None of the lessons at ASTI were learned overnight. Many of the professionals sharing their wisdom took a long time to gain this knowledge the hard way - through trial and error. What's important now is that you take time to break down your goals for 2012, and plan measurable, actionable steps you can take each day to improve your business. Success is a process, and rarely comes instantly.

 

Now is also the perfect time to get involved with a USA Peer Group. While our brains are still storming with new ideas, collaborating on these new business practices can really help trouble-shoot the process. Peer groups have proven to be an excellent source of encouragement and often yield surprising results for those who choose to get involved. See what Dave Smith say's about his growth from USA Peer Group involvement further on in this newsletter. If we'd never come together in the first place to form a community, there wouldn't even be an ASTI, let alone United Servicers Association. Put a plan on paper and check on your progress weekly and remember that with ChatUSA you're only an email away from many peers wanting to help you succeed.

 

For those of you who attended the 2012 ASTI, thank you for sharing your valuable time and knowledge with us.   If you weren't able to join us this year, we hope you will mark your calendars now and plan to attend the 2013 ASTI March 6-9 in Orlando.

 

 

eServicer Newsletter Team

United Servicers Association

 

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IN THIS ISSUE
Let Your Phone System Work for You
USA FREE Webinar - Stop the Bleeding in Your CSR Department
USA Members Speak Out
Dina-Dwyer Owens Chairwoman of USA's New Women's Group, W.I.S.E.
2012 ASTI Press Release
GE Refrigerator Appliantology: Evaporator & Condenser Fans
Is the End Near for Traditional Advertising?
Need Ideas for Your Business Blog? Here are 50.

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Let Your Phone System Work for You

By Krystle Freelove, Folsom Lake Appliance Repair & USA Treasurer    

  

Phone

Those of you that attended Adam Butcher's packed
Cutting Edge Technology
 class at the ASTI Convention know that business phone systems were a hot topic.

 

Last year based on my recommendation and his research, Adam installed a new VOIP phone system from Vocalocity in his business. Folsom Lake Appliance has been using this same phone system for the past 31/2 years and we can't say enough positive things about it.

 

VoIP stands for Voice Over Internet Protocol. In other words, VoIP is a phone system that works over your high-speed Internet connection. When you dial a number on your VoIP phone, the call is sent over the Internet instead of the wires running out of your building.

 

Five years ago, Folsom Lake Appliance was suffering from growing pains. We started our business with two technicians and just two phone lines, supplied by our local phone company. As business grew our phones began ringing more and we hired more technicians. We had to add more phone lines but our phone equipment only allowed 2, so we bought a 4-line phone system. We quickly outgrew the 4-line phone equipment and decided we really needed to find a solution that was going to work now and in the future. While researching several phone systems I found Vocalocity. We haven't looked back or been happier!

 

We ported all our existing phone numbers to our new Vocalocity account. Now we can record every incoming and/or outgoing phone call to better train our office personnel and refer back to a conversation if there are any issues. Recording has limited a lot of personal phone usage made by our staff increasing their productivity. We can pull reports that show phone calls that last less than a minute to check why appointments weren't booked. I can also take my VOIP phone across country, and as long as I have a high-speed connection I'm in business and no one knows I'm out of the office. Instead of spending hours deciphering phone bills to see how many calls I got from particular phone numbers, my Vocalocity phone system now reports this for me.

 

If you're pondering switching to a new VOIP phone system, I say make the switch! The features of this phone system are amazing. I haven't even begun to list every feature or benefit Vocalocity has provided but we love it. Changing phone systems is a scary process and I recommend Vocalocity to anyone who is shopping for a new phone system. If you'd like more information about our experience switching phone systems, contact me via LinkedIn, Facebook, or email at Krystle@FolsomLakeAppliance.com.


 

USA FREE Webinar Business Management Training

Register for either of the FREE one hour sessions, 11:00am EST

 
 Webinar Training

  

 April 4 and April 18, 11:00am, EST

Improve customer experience with CSRs and Get Your Call Conversion Up by at Least 10% 

Presented by Brigham Dickinson, Power Selling Pros 

 

Many business owners are aware of losing service calls due to poor call handling skills but don't have the time or the resources to fix the problem. Attend this webinar and you'll learn a proven method to get your call conversions up by at least 10% or more.  You'll learn tangible tools that you can use to keep your technicians busy with more booked calls.  If you're a business owner that is serious about improving your customers experience and booking more calls then you and your staff should be at this webinar. Don't miss it.

Click Here button  

for a full description of this webinar

 

Register Now3   

   Click here to register for April 4 Webinar              Click here to register for April 18 Webinar       

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USA Peer Groups Effect Growth:
"I am 100% sold on the peer group concept!"
By David Smith, David Smith, Appliances LLC, Toldeo, OH    

   Peer Group


I am 100% Sold on the peer group concept.

 

Two years ago I was a 1-2 technician business and made the decision to grow my company. I turned to USA and their convention for the business and technical help and training that I needed. I had been a member for a while but never really took advantage of the vast resources and knowledge they were willing to share. It was at that convention that I joined my peer group. I was intrigued with the concept however somewhat skeptical at the time, as I am sharing my best practices and ideas with other service companies. I soon realized the concept was a great one as other companies in non-competing areas are also sharing their great ideas with me! Thanks to the help from USA and my peer group, in two years time our company has more than doubled in gross sales. We opened a parts store and a new office last year and now have 9 employees, and we are currently looking for two more technicians. I am 100 percent sold on the peer group concept and highly recommend joining one to anyone looking to grow their business.

 

For more information on peer groups, go to the USA website, --> About Us --> Peer Groups. 

  

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An ASTI True Confession:

Okay, I'll admit it, I was wrong!"

By Blue Streak Bob, aka Bob Wennerstrom, Blue Streak Inc., Bayfield, CO          

 

Blue Streak Bob
Okay, I'll admit it, I was wrong.

I thought a trade show/conference for the appliance repair industry would be a waste of my time. Having just returned from the ASTI National Convention in San Antonio, I have to admit that I couldn't have been more wrong.  

 

I took a bunch of business classes and a couple of technical classes. While I learned quite a bit in the classes, and got a lot of new ideas to try in my business, I was surprised to discover that the most valuable thing I took away was the support and friendships I formed with some of my peers.  

 

I met Brian Taylor, who not only impressed me with his intelligence; he also had me rolling on the ground laughing with his dry sense of humor. I also met a few people that I had remembered from years past in Repairnet, like Bossman and Jay from ActionPro.  
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Dina-Dwyer Owens Named Honorary Chairwoman of USA's New Women's Group, W.I.S.E         

  

 
The newly formed Women in Service Excellence's committee announced Dina Dwyer-Owens as its honorary chair for 2012 at last month's Appliance Service Technical Institute in San Antonio, TX.

USA's Treasurer, Krystle Freelove, along with USA member Catie Bloom, developed the committee to network with and promote female members of the appliance trade on all levels.

 

"We want more business owners to bring their customer service representatives with them to our convention to really get involved and be apart of the appliance industry. We want spouses to come and enjoy the camaraderie of other women while their partner is attending class. We'd love to see more women technicians in the appliance trade!," says Freelove.

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 2012 ASTI Press Release - 25% Increase in Attendance   
 
ASTI 2012

United Servicers Association (USA) held their 20th consecutive annual convention, the Appliance Service Training Institute (ASTI), February 15-18 at the El Tropicano Hotel in San Antonio, TX. The ASTI is the industry's premier appliance service management and technical training event attended by independent appliance service companies and their trade partners. The five-day event attracted over 435 industry professionals up 25% over last year's attendance, the convention offered 30 business management classes, 44 technical appliance classes, a trade show and networking opportunities.

 

The excitement and energy surrounding the education and social events created a unique environment to build stronger business relationships and acquire the skills and training needed today and in the future. Over 100 attendees Pre-registered for next year's event to be held on March 6-9, 2013at The Coronado Springs Hotel in Walt Disney World Florida.  

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GE Refrigerator Appliantology: Evaporator & Condenser Fans
By Scott Brown, Samurai Appliance Repair Man, www.Appliantology.org 


GE Refrigerator
Welcome back for this next article on GE Refrigerator Appliantology!  Last month, we talked about the the dampers and thermistors.  In this article, we're going to look how the fan motors used in GE refrigerators are controlled and operated.  So, grab a frosty mug of your flavorite beverage and let's romp!

  Like most other refrigerators, GE refrigerators have at least two fans:

 - the evaporator (freezer) fan
 - the condenser fan (the hot coil in the back, underneath the refrigerator)

  Some up-line GE models may have an additional fan:
- in the beer section if it's a dual evaporator unit
- in the Custom CoolŽ compartment, if so equipped 

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Is the End Near for Traditional Advertising?
By Mikal E. Belicove, www.entrepreneur.com

Advertising The demise of in-your-face marketing and advertising is close at hand, to be replaced by what Facebook's Paul Adams terms a form of advertising that depends on "many lightweight interactions over time.

 

Adams is Facebook's Global Brand Experience Manager, a job that allows him to spend the balance of his day researching and designing better ways for businesses and people to communicate and interact. Before that, he was a senior user experience researcher at Google.

 

Adams claims that to really reach today's consumers, companies and brands will need to build relationships with them rather than simply grabbing their attention or utilizing disruptions as an advertising tool. In other words, marketers should be progressive rather than aggressive, adding a fifth "P" -- Participation -- to the traditional marketing mix of Product, Price, Place and Promotion.  

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Need Ideas for Your Business Blog? Here Are 50
By Carol Tice, www.entrepreneur.com

Word Tags

Blogging can be a great way to draw new customers to your business website. But if your blog hasn't been updated in months or all your posts are thinly disguised sales pitches, your blog marketing plan could backfire.

 

A great business blog doesn't sell. Instead, it shows customers why they should do business with you and not your competitors.

 

Here are 50 types of blog posts that can draw new visitors and help build customer relationships.

 

1. Customer success story. When you receive a great testimonial from a customer, ask for permission to turn it into a post. Use the post to solicit more customer stories.   

2. Mention a popular post. If you notice a post by a popular blogger in your niche getting a lot of attention, add your viewpoint and link to the original post. Be sure to let that A-list blogger know about your comment and link.   

3. Disagree with a popular opinion. Get traffic by stirring up controversy and taking a contrary position.

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Out with the Old and in with the New!
By Mr. Appliance
 

Spring Cleaning


The end of a long and cold winter is an exciting time, but along with the blooming of flowers and warmer weather comes the daunting task of spring cleaning. It's time to roll up your sleeves, crank open the windows and bring your home back to life with these spring cleaning tips from Mr. Appliance.

 

"Maintaining the general upkeep of your appliances can save a lot of time and money in the long run," said Doug Rogers, president of Mr. Appliance. "Don't neglect your appliances and start cleaning them now to avoid future problems."

 

Follow these tips from Mr. ApplianceŽ for fresh and clean appliances:

 

Oven

Remove oven trays and racks and soak them in warm, soapy water. Oven racks left in the oven during self-cleaning will over-heat and turn blue.

 

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Jennifer's Warranty Tips
Tip #24 - USA Industry Abbreviations & a Few Samsung Changes

Warranty Tips

   

At the most recent USA ASTI Convention in Texas, you may have heard several abbreviations used that have left you thinking "WHAT" are they talking about?

 

USA is getting bigger and better each and every year and the information and content throughout the year that goes out to members is ample. With so much to share, abbreviations are often used and can be very confusing. So what do all of the abbreviations mean?

 

TPA - Third Party Administrator (contract companies, ex. American Home Shield)

 

OEM - Original Equipment Manufacturer (manufacturers, ex. Samsung)

 

RTM - Regional Technical Manager (The representative for the contract company or manufacturer that takes care of your account)

 

NTM - National Technical Manager (The "boss" of the representative that takes care of your account)


 

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About USA

USA's mission is to develop and provide services and programs intended to assist members in building strong businesses in North America's competitive environment.

Among these services are:

  • Educational Programs
  • Manufacturer Relations
  • Management, Marketing and Operational Programs
  • Peer Group Formation & Facilitation

 

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3105 North Ashland Avenue, Ste 199
Chicago, IL 60657
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 March 6-9, 2013

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