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The e-Servicer | Monthly communication from United Servicers Association |
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Dear (Contact First Name),

Welcome to the July 2011 edition of eServicer, our eNewsletter published exclusively for members and friends of United Servicers Association.
The warm weather is finally here across the nation and refrigeration service is in high demand. Even though your business is busy it's also summer vacation time. A good work/life balance is vital to your health and happiness so remember to plan some vacation time with family and friends over the summer months.
This is also a busy time at USA. Your association has planned August FREE Webinar training and a full fall schedule of October and November Regional Service Meetings (RSM's) for you and your tech team. We're also announcing a new FREE member benefit, the on-line USA Service Sharing Library. Read more about the Webinars, RSM's and the exclusive members only on-line USA Service Sharing Library in this newsletter.
Do you have a question you'd like to ask us? Just click the link to send us an email administration@unitedservicers.com.
Have a safe and happy vacation,
eServicer Newsletter Team
United Servicers Association
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Save $25-$75 July 18 - 31
Blue Book Products and GLEEPS Training Videos are priced HOT, HOT! HOT!
Place your order today at www.unitedservicers.com
| CLICK HERE FOR SUPER HOT SAVINGS! |
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USA Continues FREE Webinar Business Management Training
Register for one or both FREE one hour sessions, 10:00am EST

August 3 or August 17 , 10:00am, EST
Improve Productivity & Cut Costs with GPS Fleet Tracking
Presented by Drew Sheahan, Virtual Fleet Supervisor
Everyone is looking for more ROI and to boost their bottom line. Find out how investing in GPS fleet tracking can increase productivity due to greater accountability and decrease your cost by eliminating unnecessary expenses. Learn about the latest GPS technologies that will help you track idle times, speeding and unauthorized usage periods and much, much more.
August 10 or August 24 , 10:00am, EST
The Science of Cleaning: Dishes
Presented by Diane Hoffman, Reckitt Benckiser
Turn your team into detergent experts and WOW! your customers. Have Phosphate Free detergents caused an increase in customer complaints? This informational class will give you, your sales people and your service technicians the information to make sure you can help your customers get the best performance out of their appliances and reduce the number of cleaning performance complaints.
These USA business management sessions are open to all service companies, but you must register to attend and space is limited. To reserve your spot, register today by clicking on the button below.
Register for August 3 session Register for August 10 session
Register for August 17 session Register for August 24 session
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USA On-Line Service Sharing Library
Exclusive USA Member Benefit
United Servicers Association is excited to launch its latest member benefit, the on-line USA Service Sharing Library. Utilizing the latest internet sharing technology, USA members can access thousands of OEM service manuals on-line and also upload missing service manuals to the library, making it even more comprehensive. USA member companies can set-up accounts for each of their technicians to search OEM service manuals and bulletins from their laptops right in the customer's home. This helpful tool is FREE to current USA members.
The powerful search engine allows users to search by brand and type but also by individual words found in a document like "dual evaporators" or "thermistor", instantly listing all service manuals containing those search words. Members can even search by model number of the appliance they are working on. You must be a current USA member to gain access to this free member benefit. There are no CD, DVD or mailing fees. All you have to do is go to click below or go to www.USAservicelibrary.com to register.
The service library is one more reason to be a member of United Servicers Association. We're devoted to building strong service businesses to compete in today's competitive environment.
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USA Members Only |
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What if You Could Ride Along With Each of Your Staff Every Minute of the Day?
Well, with the technology being offered today... you essentially can! With your employees and your vehicles being two of your largest investments, making sure that each of them is exactly where they are supposed to be at all times is critical. In the past, you simply had to "trust" that your technicians and salespeople were doing exactly what they were supposed to be. And let's be honest.... most of them knew this, so taking the additional break, arriving late at a customer's home or finishing their day a bit earlier than what they wrote down on the timesheet was basically just a "cost of doing business" for you. Not Anymore.
Not only can GPS Fleet Tracking eliminate these issues, but it can also help you to track idle times, speeding and unauthorized usage periods; for instance, during the weekends if your employees are allowed to take the company vehicles home with them. What this information provides is a decrease in fuel bills, vehicle wear/tear and your overall liability.
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Cost Compression, Third Party Contracts, and the Efficiency Imperative
By David Borsani, Complete Appliance Repair, Inc.
The service world continues to be dogged by the disease of price compression of new products on the retail side and cost increases on the service side. In general, new appliances cost less and offer many more features than five years ago. The value added to the customer is very positive, even if the quality of what they are buying is suspect. If anyone is paying less for gas today, paying lower wages to their technicians, paying less for a truck or for parts than they were last year, I would like to know your secret.
One foreign major appliance company had such disregard for opposition they sent out contract addendums to service companies without as much as a phone call. I made numerous phone calls to discuss the issue and never received a single phone call from any of the powers that be to explain why my company was expected to service an over-the-counter microwave for $90.00. Many of these repairs require two trips and the removal and reinstallation of the unit. We are expected to do this repair for $90.00 and thank them for the opportunity to lose money on the call. Not!
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USA Fall Regional Service Meetings
Service Training Coming to a City Near You!
Coming this fall, USA partners with Mega Group USA, Mr. Appliance, NEW and a local parts distributor in six regional cities to bring technical and business management training to a city near you. We've taken the format of the successful national four-day ASTI program and condensed it into a comprehensive Friday and Saturday program. Each event will have up to four OEM training sessions, one business management session and include an open roundtable discussion on current challenges. Registrants will be able to attend all 6 sessions. Event registration is only $99 per person and includes 5 meals, course materials and a first year membership in USA. RSM's require a shorter time commitment and are easy to travel to.
Click on the city nearest you for details and registration.
Seattle, WA - October 7 & 8 St. Louis, MO - October 7 & 8
Columbus, OH - October 21 & 22 Dallas. TX - October 21 & 22
Albany, NY - November 4 & 5 Atlanta, GA - November 4 & 5
RSM National Sponosrs

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On-line Marketing: Tips on Writing a Press Release
By Mark Maupin, Right Now Marketing Group
One way can get free publicity for your appliance repair business or your website, is with a press release. A press release is a write up about you, your business, your product or service. A press release is the best way to create your own credibility. It is also the one thing on the internet that most of your competition is not using. A press release will help optimize your existing site, due the fact that most press release sites are high page rank authority sites and they can put one way links (http:www.YourSite.com) back to your website. This is big deal in the search engine world.
The purpose of a press release is to generate traffic to your website, but you can use press releases to increase your client base even if you do not have a website. If you have a business, product or service, that you want to advertise, a press release is a good way to get started. Begin by deciding what your story will be. What do you want to inform the public about? For example, you might be launching a new product or making a change in your company that will affect your customers. You may have just attended training at conference; all of this is news worthy. We do thousands of press releases each year; they make a huge difference for our customer.

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The ASTI is YOUR Convention
Tell us your ASTI ideas and you could WIN A FREE ASTI 2012 REGISTRATION!
A really great 2012 ASTI convention is being planned for February 15-18 in San Antonio. At the 2011 ASTI, there were over 85 hours of technical training and 40 plus hours of business management training. We want to keep the ASTI curriculum fresh, relevant and targeted to your appliance service business and are asking for your ideas.
We know you come upon problems every day in your business. You can be sure that you're not the only one grappling with those issues. Just let us know what the 2012 ASTI can do to make your business run smoother and more successful. No idea is too big or too small!
If there is a topic, area of interest or a suggestion for a class you'd like to see at the 2012 ASTI, let us know. Just click the link below to take the short survey. All respondents to the survey will be entered in a drawing for a free 2012 ASTI registration. Thats a $399 value. Good Luck!
A really great 2012 ASTI convention is being planned for February 15-18 in San Antonio. At the 2011 ASTI, there were over 85 hours of technical training and 40 plus hours of business management training. We want to keep the ASTI curriculum fresh, relevant and targeted to your appliance service business and are asking for your ideas.
We know you come upon problems every day in your business. You can be sure that you're not the only one grappling with those issues. Just let us know what the 2012 ASTI can do to make your business run smoother and more successful. No idea is too big or too small!
If there is a topic, area of interest or a suggestion for a class you'd like to see at the 2012 ASTI, let us know. Just click the link below to take the short survey. All respondents to the survey will be entered in a drawing for a free 2012 ASTI registration. That's a $399 value. Good Luck!
| Click here to begin survey | |
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Refrigerator & Freezer Tips to Reduce Energy Costs
Mr. Appliance
Summer is finally here and as the temperature rises, so does your energy bill. Beat the heat this summer by taking the time for preventative maintenance to not only cool down your fridge, but the heat inside your wallet too.
"As the temperature rises, more strain is placed on your refrigerator and freezer to keep it cold," said Doug Rogers, president of Mr. Appliance® Corp. "Appliances run more efficiently with some extra upkeep. The better you take care of them, the longer they'll last."
Use these simple tips from Mr. Appliance Corp. to keep your fridge operating at its best this summer:
- Clean beyond the refrigerator shelves by cleaning the condenser coils located behind your fridge at least once a year. Use a brush or handheld vacuum to remove loose particles, including dirt, dust and pet hair.
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Jennifer's Warranty Tips
Tip #16 Keeping Up with Frigidaire/Electrolux


Recently, I've noticed some big changes to warranty rules and policies at Frigidaire/Electrolux.
These changes affect warranty customer and store stock repairs, and whether your claim(s) will be approved or rejected. I have spoken with several of the claim representatives at Frigidaire/Electrolux and have received some conflicting information; however, I have put it all together and these are the new guidelines, as I understand them:
Rules and policies for warranty customer repairs:
1. Customer education on the proper use and care of the appliance is covered for the entire first year of ownership.
2. Installation issues and problems are not covered at all.
3. Cosmetic repairs needed due to manufacturer defect are covered within the first 60 days of ownership.
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About USA
USA's mission is to develop and provide services and programs intended to assist members in building strong businesses in North America's competitive environment.
Among these services are:
- Educational Programs
- Manufacturer Relations
- Management, Marketing and Operational Programs
- Peer Group Formation & Facilitation
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Contact Us
United Servicers Association 3105 North Ashland Avenue
Ste 199
Chicago, IL 60657
1-800-683-2558

VISIT OUR WEB SITE www.unitedservicers.com |
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