• 54% of consumers say they replaced the phone book with the Internet
• 1.8 billion searches made by consumers looking for local businesses every month
• 43% of searches on Google include a geographic identifier like a city or a zip code
• 70% of Internet users report using search engines to find a local service
• Offline sales influenced by consumers' online browsing and research will increase by 12% over the next five years

• 85% of searchers don't click on paid links
• 77% of search users choose organic over paid listing when searching
• 40% of SEO campaigns achieve ROI returns in excess of 500%, while only 22% of PPC campaigns were able to achieve this value
• Organic search results are 8.5x more likely to be clicked on than paid search results.
• Over the last year, Pay-per-click (PPC) costs have grown 37% and they are continuing to rise.

• 62% of search users click a link on the first page of search results
• 39% of search engine users believe that the companies whose websites are returned among the top search results are the leaders in their field
• 82% of people using local search follow up with offline action, including in-store visits, phone calls, e-mails or purchases
• 75% of Internet users have the intent to purchase when using search engines
• 61% of local searches end up making a purchase offline

Outrank.com is the answer for small businesses that need to cost-effectively reach new customers.