Greetings!
Welcome to the July 2010 edition of our e-Newsletter published exclusively for members and friends of USA.
The Dog Days of summer are here and summer school is in.
A perfect summer day is w hen the sun is shining, the
breeze is blowing, the birds are singing, and the lawn mower is broken.
~James Dent
Traditionally summer months are a good time for the appliance repair business as well as air conditioning sales and service. Here's hoping for a long hot summer.
Sincerely yours, The USA Team |
 Dealer Frustration
With Bankers Warranty Boils Over
Several consumer electronics and appliance dealers said their
frustrations in dealing with Bankers Warranty Group reached a boiling
point this spring, forcing them to demand that the warranty company
solve the problems before their businesses suffer further damage. Read more. |
Iowa Sate is the Lowest for Cost of Doing Business in 2010
CNBC looks at the tax
burden, including individual income and property taxes, business taxes,
even the gasoline tax. Utility costs can add up to a huge expense for
business, and they vary widely by state. They also looked at the cost of
wages and state workers' compensation insurance, as well as rental costs
for office and industrial space. See how your state compares. |
USA Launches ChatUSA
 Don't manage your business alone. United Servicers announces a new FREE benefit for USA members, ChatUSA, an email chat forum. Once subscribed, members can email questions or ideas to other members. Members can expect to receive answers and opinions from other professional servicers around the country. If you prefer, you can just follow the posts to keep abreast of issues in the appliance repair industry. Current USA members can subscribe to the forum at www.unitedservicers.comSubscription InstructionsJoin USA now only $15.00 per month or $199 per year |
Jennifer's Warranty Processing Tips
Jennifer's time saving tips in warr anty processing. Each month we'll feature a time saving tip in warranty claims processing from our expert in claims processing, Jennifer Webert, of Mid America Service.
TIP #4 - Assurant Solutions Contracts |
States See Mixed Demand for Appliance Rebates
 By BOB
TITA States have paid out less than half the
money set aside for rebates on energy-efficient household appliances,
disappointing retailers and manufacturers that had hoped for a repeat of
the hot demand fueled by last year's cash for clunkers auto scheme. Read more.. |
Premier Industry Training Event
 Appliance Service Training Institute (ASTI)
Town and Country Resort and Convention Center *Pre-event program on Feb 8th. On-Line registration opens Sept 1 |
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Take
these six steps with Google Analytics to get more out of your marketing
dollars
Last month, a
client of mine sent over 50,000 flyers to his target market. Consistent
proponents for web analytics, my team suggested to our client that we
track the campaign through Google's free web Analytics service.
The results
were shocking:
Of
the 50,000 flyers sent to a highly targeted audience base, he only
received eight inquiries.Meanwhile,
the organic traffic to the client's website from search engines
resulted in over 100 sales. Even random Craigslist posts (which we also
tracked) had given him better results than his flyer campaign
This
is the kind of analysis my team and I run for our clients on a daily
basis. Now, with the step-by-step guide below, you can start doing it
yourself: Read the six steps.. Martin Wong is a partner and chief marketing officer at
SmarttNet. |
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Blue Book
Flat Rate Job Guide Now Available in Desktop Version
The
New Edition (Version 10.4) of the Printed Blue Book is now available for
purchase. The books includes Standard and Premium appliance rates in
one book.
The Books are available in Technician Edition BBT001 (4" x 6.5"
Bound books) and Desktop / Large Print Edition BBD001, loose-leaf format
in an 3-ring binder that doubles as an easel back stand. The desktop
pages are 5.5" x 8.5" and the print is about 25% larger. Special lower prices for USA members.Order yours now! |
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