"This industry we are in is changing everyday, and without having contacts, one is bound to get left behind. As one of the youngsters in this business, I have a tough future ahead based on what I have seen and experienced. Working for my father for the last 9 years, I have been mostly behind the scenes working my way up in the business. Starting out as an installer gave me a good base of the products we service and our customer base. I got involved with USA when I was still installing, but my father knew of my future in this industry and felt it was good that I start attending USA. My first convention was about 6 years ago, when it was held here in San Diego. That experience alone opened my eyes to a side of the company I knew existed, but didn't have the faintest idea of what actually went on in a business of servicing appliances.

Since that first convention, I have attended all but one, and I can easily say that those experiences have improved my ability to grow with this industry and also run a productive service company. Today, I am operations manager of an 8 technician company, in a city with phenomenal growth; I do everything from the ordering of parts, to dealing with customer issues and conversing with the manufacturers. Being a member of USA has enabled me to make contacts with people, like myself, who run Service Companies and deal with the same issues I have. When I have a problem, I have a list of names who I can contact to help me resolve issues that I can't on my own. This could only happen from attending USA.  I have become friends with a lot of people that understand and relate to what I am going through. It's tough being my age and especially working for my father, Larry Bergo, who is one of the founders, and has done so much to help this industry evolve to where it is today.
  For the most part, when I would attend these meetings, a lot of people knew me as his son and that was it from my point of view. But I can honestly say now, that by being a member of USA, I have met and talked with so many people that my name is now out there, also. I can run a business and make it work with contacts that I have made with USA, and at the same time I feel like I have knowledge to contribute. The meetings not only educate you, the contacts educate as well. I have learned more from just sitting down and talking to people about this business.  After every convention I have been to, I gain more knowledge, more techniques, better business skills and better communications skills. I would not be where I am today without the experiences and friends I have made through USA.  As a youngster, I need these people who have been in this ever changing industry to help me grow and develop my skills of running a successful business in this nation today."

-Ryan Bergo, Box Appliance Service Co.

A peer group is a gathering of like-minded businessmen and women in  non-competing markets  that gather to help one another run their respective businesses from time to time. In these meetings it is common  to share and compare financial statements and for  members to turn to peers for advice or opinion on a certain issue they might be experiencing in their  businesses.  Peer groups will often collaborate on a group project such as a marketing campaign  and then share in the cost of such development. Peer groups generally meet on neutral ground on a regularly scheduled basis.
 
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