KDM
KDM Global Partners, LLC Newsletter Summer 2009
In This Issue
KDM to Introduce New Single-Serve Bottle & Drinking Glass Unit
During the Recession, Restaurateurs and other Food & Beverage Purveyors Focus More on Wine Sales
Wine in China: Future Market Bounty for U.S. Labels?
An Ode to the Cao de Agua
In addition to being great pets and amazing companions, the Portuguese Water Dog has been known for centuries as a working dog. Referred to as the Cao de Agua (dog of water) along Portugal's coast, Porties were bred to accompany fisherman on their boats - to retrieve broken nets, dive for fish, carry messages between boats and to shore, as well as guard the boat in foreign ports.
 
Here in America, Porties have evolved beyond their status as mere 'working dogs.' Some play basketball: http://bit.ly/3dACd. Others are training to sing: http://bit.ly/rTVEL. A few have even been known as great skateboarders: http://bit.ly/13032j. And, of course, many of them still channel their European ancestors and prefer water sports like pool relay races http://bit.ly/GGDdo and diving for rocks http://bit.ly/u1HMd.   
 
 
Portuguese Water Dog puppies are insanely cute:
http://bit.ly/ZCRpW and   http://bit.ly/1aSeOf.
 
Ours?
 
Like the others, Ripley and Romie love the ocean and are both accomplished ball players. But, more than anything, what they enjoy most is hanging out with family, taking up most of the available space on a king-sized bed, sharing some pizza crust with friends or family - and each other.
 
Ripley and Romie

  About KDM

KDM Global Partners, LLC is a wine producer and importer whose core business is creating and building new wine brands for its clientele of retail chains, restaurants, hotel/resorts, corporations, meetings/events - and individual brand owners.  

With corporate offices in Philadelphia, PA and wine-making capabilities throughout the world's great viticulture regions, KDM's turnkey brand-building capabilities are unparalleled: packaging design, regulatory approvals, warehousing and distribution (to all 50 states and overseas)...all varietals, price points, low case minimums. 

The world of wine production, distribution and sale is evolving quickly, creating compelling opportunities for businesses of all types.
 
We'll take you there. 
 
Learn more here: KDMGlobalPartners.com
 
Let us hear from you!



"A wine goes in my mouth, and I just see it. I see it in three dimensions. The textures. The flavors. The smells. They just jump out at me."

- Robert M. Parker, Jr.
 
 
"You don't need to have a fortune; it is about opening the door to friends and spending time with a bite to eat and a good bottle of wine."
- Rocco DiSpirito
 
 
"I never taste the wine first in restaurants, I just ask the waiter to pour." 
-  Nigella Lawson

 
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KDM to Introduce New Single-Serve Bottle & Drinking Glass Unit

BROAD MARKET - AND FOR PRIVATE LABEL CLIENTS - IN VARIOUS WINE MARKET SECTORS

KDM Global Partners, LLC ("KDM") will be leading the industry charge with a unique, new 187ml package in which the drinking glass also serves as the screw top/cap for the bottle.

kdmbottleboth

Combining a stylish and contemporary feel, this single-serve unit offers convenience and freshness, together with inventory and freight efficiencies never before offered in the wine industry.
 
KDM is now exploring custom label programs with various partners in the airline, hotels, foodservice and hospitality, supermarket, sports venue and corporate meetings/events sectors.
 
Food & Beverage managers and Facility managers have quickly come onboard with the advantages of KDM's PET integrated glass and bottle product. http://bit.ly/ZtYZr. Some of difference-makers are: (i) PET is 1/6th the weight of glass, drastically reducing freight costs; (ii) the product is environmentally friendly (recyclable); (iii) the product dispenses with inventory management of separate wine glasses and their storage and transport requirements; (iv) it dramatically reduces service time:  all that is required is for the tamper evident seal to be broken and the complete unit is handed to the customer; and (v) Storage Efficiencies: The entire bottle & wine flute uses the same space as a 187ml bottle and so saves the space that would otherwise be needed for storing drinking vessels.
 
Consumers will also love the convenience - especially for picnics, home entertaining, outdoor events, camping, boating and travel. No need to carry separate glasses and this bottle-and-glass combination takes up only the same amount of space in the cooler as a 187ml bottle alone! And for those wine "sippers" out there who prefer controlling the amount they drink - you don't have to finish the entire bottle ...just screw the drinking glass back on and save the rest for later! At parties, this nifty product allows every person his/her own wine bottle ...after all, why have a "communal" 750ml bottle? That's so... "2008!"
 
For retailers, the merchandising and cross-promotion opportunities afforded by this exciting new KDM program are also compelling. The 187ml wine category tripled in size between 2004 and 2007. As KDM's programs and brands continue to exploit segment opportunities with food service, sports and concerts venues, airlines and other hospitality partners, this exciting new integrated product will be seen more and more.

winedisplay

For product or program information, contact us at [email protected]  or www.kdmglobalpartners.com/contact-kdm

During the Recession, Restaurateurs and other Food & Beverage Purveyors Focus More on Wine Sales ...
And Results are Encouraging.


WaiterCash is king. And everyone's stash of cash is suffering right now - regardless of where we reside, our earnings history, profession, demographic or other station in this volatile economy.

With consumers' individual net worth suffering, business forecasts diminishing for the near term and nationwide unemployment predicted to soon reach to 10%, Americans are ratcheting back their discretionary spending.

Restaurants - and all other on-premise wine servers - are being hit hard. This category includes hotels, resorts, caterers and corporate meetings/events.

Smart businesses are now taking measures not only to survive this downturn but to prosper. Yes ... you heard correctly: to prosper during the downturn.

Those restaurants that are paying closer attention to their wine category now understand and recognize certain "inalienable facts" that will make the difference between surviving and prospering in this marketplace - or dying: (1) Diners - even expense account customers - insist upon value; (2) Cultivating customer loyalty and repeat business is imperative; and (3) Differentiation from the competition is critically important.

Restaurant and hotel owners are now using their wine offerings to accomplish all three (3) critical objectives. No longer taking this product category for granted, they are using it for these important "survival techniques" - as well as vehicles for enhancing profits and growth.

Here's a few ways how:
  1. "Sticker Shock" - It isn't uncommon for restaurants to earn 300% margins on bottle sales. And now, when a customer recognizes a product he/she already knows on the wine list, it's plain to see they are "overspending," compared to what they could buy the bottle for down the street at the local wine Shoppe. In this economy, customers are not happy with this reality. Better not to create dissonance with your restaurant patron - you do want him to come back, right? Restaurants are now serving their own custom label wine brands - the wine is ONLY available at this place of business. The profit margin earned by the restaurant owner is, thus, non-transparent. While the margins earned on these bottles are typically HIGHER, the customer isn't aware of it - and always enjoys the wine. 
  2. Higher Margins on Wines Sold. The well-known "national" wine brands (you know their names...no need to point fingers, right?!) enable wine retailers and restaurants to earn very predictable levels of profits. It's a competitive business, and especially among those brands that are ubiquitously sold. Enter custom label (private label) wine brands. Not only are these wines better wines, dollar-for-dollar, for the consumer - but restaurants and retailers earn much higher margins on these wines than what they are used to earning. In dour economic times like these, these profits are a welcomed substitute for diminished business and have been enabling restaurants to stay afloat - and even gain market share!
  3. Better Branding of the house always results in customer loyalty and increased repeat business - as well as effectively cultivating new business. There is no better way to differentiate your restaurant from the competition (i.e., "branding") than serving a wine everyone enjoys that cannot be purchased elsewhere. Not only do you become the "only game in town" for this wine but the packaging (wine label) also displays your restaurant's logo or moniker and has the ability to "travel" if customers take the product home.

More information can be obtained here: http://www.kdmglobalpartners.com/custom-wine-brands-for-on-premise-sales
 

Wine in China:  

Future Bounty for U.S. Labels?

 
Chopsticks and Wine Lettie Teague of Food & Wine posed an interesting query recently: What if everyone in China drank just one bottle of wine a year? With a population of well over 1 billion, China would move ahead of all of Europe combined.

Lettie Teague of Food & Wine posed an interesting query recently: What if everyone in China drank just one bottle of wine a year? With a population of well over 1 billion, China would move ahead of all of Europe combined.Of course, this is the sort of stuff wine producers dream about (atogetherwith producing 100-point wines), but the reality may not be so very far behind. In the past decade alone, China (as well as all of Asia) has seen a dramatic increase in the consumption of wine. And it is expected that sales of wine in China alone will grow by more than 80% by 2011. Without a doubt, China is the world's fastest-growing wine market.
 
But the wine business in China is not for the faint-of-heart...or liver. There are great opportunities, but also lots of challenges.
 
Chinese consumers are greatly influenced by globalization, generally. And wine is regarded as an icon of western culture, thus hugely popular among young people in China. And, as the economic growth continues, a sizeable middle class continues to emerge. Both segments are potential customers for this product market - and the numbers are formidable.
 
Chinese consumers are not yet, in general, versant with wine. Most aren's familiar with the various world viticulture regions, the prominent varietal choices, what distinguishes great wine from good wine, how to pair wine with food, how to store wine, etc.  While wine awareness and education is absolutely on the rise in China, sales growth will, of course, accelerate even more as wine education and product exposure accompanies it. 
 
There is also the element of China's food culture. Presently, wine is enjoyed primarily in family occasions and only secondarily in business. While the use of wine in business is increasing, habits are sometimes hard to change.
 
Other Chinese market realities will need to 'evolve' in order for wine to become as integrated into consumer culture as it is here in the West. Examples are:

  1. Chinese diners still prefer beer and spirits with their meals;
  2. Some Chinese still believe that wine is "not healthy;"
  3. Lack of knowledge about 'wine culture' inhibits growth;
  4. Distribution obstacles throughout China - i.e., the major cities are one market and the "rest of China" is another. Further, marked ethnic differences across China may inhibit market growth because of accompanying preferences.