About KDM

KDM to Introduce New Single-Serve Bottle & Drinking Glass Unit

KDM Global Partners, LLC ("KDM") will be leading the industry charge with a unique, new 187ml package in which the drinking glass also serves as the screw top/cap for the bottle.

Combining a stylish and contemporary feel, this single-serve unit offers convenience and freshness, together with inventory and freight efficiencies never before offered in the wine industry.

 
KDM is now exploring custom label programs with various partners in the airline, hotels, foodservice and hospitality, supermarket, sports venue and corporate meetings/events sectors.
 
Food & Beverage managers and Facility managers have quickly come onboard with the advantages of KDM's PET integrated glass and bottle product. http://bit.ly/ZtYZr. Some of difference-makers are: (i) PET is 1/6th the weight of glass, drastically reducing freight costs; (ii) the product is environmentally friendly (recyclable); (iii) the product dispenses with inventory management of separate wine glasses and their storage and transport requirements; (iv) it dramatically reduces service time:  all that is required is for the tamper evident seal to be broken and the complete unit is handed to the customer; and (v) Storage Efficiencies: The entire bottle & wine flute uses the same space as a 187ml bottle and so saves the space that would otherwise be needed for storing drinking vessels.
 
Consumers will also love the convenience - especially for picnics, home entertaining, outdoor events, camping, boating and travel. No need to carry separate glasses and this bottle-and-glass combination takes up only the same amount of space in the cooler as a 187ml bottle alone! And for those wine "sippers" out there who prefer controlling the amount they drink - you don't have to finish the entire bottle ...just screw the drinking glass back on and save the rest for later! At parties, this nifty product allows every person his/her own wine bottle ...after all, why have a "communal" 750ml bottle? That's so... "2008!"

 
For retailers, the merchandising and cross-promotion opportunities afforded by this exciting new KDM program are also compelling. The 187ml wine category tripled in size between 2004 and 2007. As KDM's programs and brands continue to exploit segment opportunities with food service, sports and concerts venues, airlines and other hospitality partners, this exciting new integrated product will be seen more and more.

For product or program information, contact us at KDM187Product@KDMGlobalPartners.com  or www.kdmglobalpartners.com/contact-kdm

During the Recession, Restaurateurs and other Food & Beverage Purveyors Focus More on Wine Sales ...
And Results are Encouraging.

Cash is king. And everyone's stash of cash is suffering right now - regardless of where we reside, our earnings history, profession, demographic or other station in this volatile economy.

With consumers' individual net worth suffering, business forecasts diminishing for the near term and nationwide unemployment predicted to soon reach to 10%, Americans are ratcheting back their discretionary spending.

Restaurants - and all other on-premise wine servers - are being hit hard. This category includes hotels, resorts, caterers and corporate meetings/events.

Smart businesses are now taking measures not only to survive this downturn but to prosper. Yes ... you heard correctly: to prosper during the downturn.

Those restaurants that are paying closer attention to their wine category now understand and recognize certain "inalienable facts" that will make the difference between surviving and prospering in this marketplace - or dying: (1) Diners - even expense account customers - insist upon value; (2) Cultivating customer loyalty and repeat business is imperative; and (3) Differentiation from the competition is critically important.

Restaurant and hotel owners are now using their wine offerings to accomplish all three (3) critical objectives. No longer taking this product category for granted, they are using it for these important "survival techniques" - as well as vehicles for enhancing profits and growth.

Here's a few ways how:

1. "Sticker Shock" - It isn't uncommon for restaurants to earn 300% margins on bottle sales. And now, when a customer recognizes a product he/she already knows on the wine list, it's plain to see they are "overspending," compared to what they could buy the bottle for down the street at the local wine Shoppe. In this economy, customers are not happy with this reality. Better not to create dissonance with your restaurant patron - you do want him to come back, right? Restaurants are now serving their own custom label wine brands - the wine is ONLY available at this place of business. The profit margin earned by the restaurant owner is, thus, non-transparent. While the margins earned on these bottles are typically HIGHER, the customer isn't aware of it - and always enjoys the wine. 
2. Higher Margins on Wines Sold. The well-known "national" wine brands (you know their names...no need to point fingers, right?!) enable wine retailers and restaurants to earn very predictable levels of profits. It's a competitive business, and especially among those brands that are ubiquitously sold. Enter custom label (private label) wine brands. Not only are these wines better wines, dollar-for-dollar, for the consumer - but restaurants and retailers earn much higher margins on these wines than what they are used to earning. In dour economic times like these, these profits are a welcomed substitute for diminished business and have been enabling restaurants to stay afloat - and even gain market share!
3. Better Branding of the house always results in customer loyalty and increased repeat business - as well as effectively cultivating new business. There is no better way to differentiate your restaurant from the competition (i.e., "branding") than serving a wine everyone enjoys that cannot be purchased elsewhere. Not only do you become the "only game in town" for this wine but the packaging (wine label) also displays your restaurant's logo or moniker and has the ability to "travel" if customers take the product home.

More information can be obtained here: http://www.kdmglobalpartners.com/custom-wine-brands-for-on-premise-sales. 
 

Wine in China:  

Future Bounty for U.S. Labels?

Lettie Teague of Food & Wine posed an interesting query recently: What if everyone in China drank just one bottle of wine a year? With a population of well over 1 billion, China would move ahead of all of Europe combined.

Lettie Teague of Food & Wine posed an interesting query recently: What if everyone in China drank just one bottle of wine a year? With a population of well over 1 billion, China would move ahead of all of Europe combined.Of course, this is the sort of stuff wine producers dream about (atogetherwith producing 100-point wines), but the reality may not be so very far behind. In the past decade alone, China (as well as all of Asia) has seen a dramatic increase in the consumption of wine. And it is expected that sales of wine in China alone will grow by more than 80% by 2011. Without a doubt, China is the world's fastest-growing wine market.
 
But the wine business in China is not for the faint-of-heart...or liver. There are great opportunities, but also lots of challenges.
 
Chinese consumers are greatly influenced by globalization, generally. And wine is regarded as an icon of western culture, thus hugely popular among young people in China. And, as the economic growth continues, a sizeable middle class continues to emerge. Both segments are potential customers for this product market - and the numbers are formidable.
 
Chinese consumers are not yet, in general, versant with wine. Most aren's familiar with the various world viticulture regions, the prominent varietal choices, what distinguishes great wine from good wine, how to pair wine with food, how to store wine, etc.  While wine awareness and education is absolutely on the rise in China, sales growth will, of course, accelerate even more as wine education and product exposure accompanies it. 
 
There is also the element of China's food culture. Presently, wine is enjoyed primarily in family occasions and only secondarily in business. While the use of wine in business is increasing, habits are sometimes hard to change.
 
Other Chinese market realities will need to 'evolve' in order for wine to become as integrated into consumer culture as it is here in the West. Examples are:

1. Chinese diners still prefer beer and spirits with their meals;
2. Some Chinese still believe that wine is "not healthy;"
3. Lack of knowledge about 'wine culture' inhibits growth;
4. Distribution obstacles throughout China - i.e., the major cities are one market and the "rest of China" is another. Further, marked ethnic differences across China may inhibit market growth because of accompanying preferences.