Greetings!
As we head towards winter we get back to basics - in a sense. Fundraisers can be extremely effective when presented correctly. At LeaderBoard we've seen all kinds of events and they all have their place. However, in this issue of eLeaderBoard we provide tips that might seem obvious but are still worth taking a fresh look at. With our recent launch of our LTS inTouch™ Social Media Marketing services, we again focus on the social media phenomenon and provide several helpful articles. First and foremost, please enjoy the account about how one woman used social media to help raise money to save her sister's life. In addition, read about social networks, their impact on our email, and a great article about non-profit email marketing for the holidays. Until next time...  |
Her Sister's Keeper Taps Into $44,000
89% of 200
non-profits surveyed rely on social networking to raise money. Here's
how one woman reached out to save her sister's life.
When Amy Cowin's sister was told by doctors she needed a kidney transplant, Amy decided she couldn't wait until Medicaid could pay for the operation. So she did something that a growing number of people are doing: She reached out to her personal network on Facebook and GiveForward.org to raise more than $44,000 for Jessica Cowin's transplant. |
It's the time of the Season
The dos and don'ts of nonprofit email marketing for the holidays
Many people may cringe at the notion of getting ready for the year-end holidays when Halloween hasn't even passed, but if you're a nonprofit organization gearing up for donation drives and holiday events, now is the time to get cooking on your email marketing plans. Read the entire article |
