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Welcome to
Medici Media, Inc.
If you could reach more potential customers without having to increase your ad budget, would you?
At Medici Media we help our clients do just that. Through a sophisticated and comprehensive approach to media management, we help clients get their message out to more of their target market without having to increase their advertising budget.
Find out how we can get your message into the hands of your target market without costing you anything for our service.
Medici Media is a marketing and media management company, based in North Augusta, SC and established to meet the needs of companies seeking superior quality media planning and buying services as well as superior commercial production and creative advertising solutions.
Medici Media's approach to media management is based on the commitment to increase our clients' profitability by maximizing the return on their advertising investment. Our advertising and marketing specialist have decades of expertise in creating attention grabbing ad campaigns and efficiently buying all types of media (Television, Radio, Cable, Video on Demand, Internet, Email Blast, Print, and away-from-home) across a wide range of industries.
Medici Media's philosophy is simple:
We invest our clients' advertising dollars as if they were our own.
803.278.0826 office
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Medici Media Marketing 
We're always working enthusiastically on each client's behalf, even after the buys are placed. We're always accessible, always responsive and we always deliver what we promise! We're fully committed to stretching each client's advertising budget so every dollar works to profitably grow their business. It's our passion. It's why we come to work each morning and why we work hard all day.
Renee and Tony "Powers" deMedici
Unlike other traditional full-service agencies where media buying is only one small part of what's offered, at Medici Media, it's the core of what we do. It's where our expertise lies. Many people at other creative ad agencies don't consider media buying all that "exciting." We disagree! We think that enabling our clients to reach more of their target market, while gaining better control over their ad spending, is very exciting!
Medici Media provides our clients with complete media management versus merely buying their media.
Call or email for an appointment!
803.278.0826 office
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Medici Media, Inc.
Strategic Media Placement 
Everything starts with a customized media strategy that is consistent with the client's business goals, overall positioning and creative approach. Armed with years of experience and the knowledge coming from buying in many markets, our buyers are tenacious negotiators, working exhaustively for the lowest rates possible. Utilizing sophisticated software and a wide range of media research sources; we are able to develop better targeted, more effective media plans.
Medici Media buyers are continuously searching for exciting promotional events and sponsorship opportunities. In some cases, our buyers work with the media to design an event for a client that is specifically tailored to meet their unique business goals. Since many of these opportunities are offered at little or no cost, they serve to further stretch the overall impact of an ad campaign.
Finally, through aggressive auditing and post-buy analysis, we work to ensure the maximum efficiency of each media buy --- providing exhaustive follow-through well after the advertising has run.
Our objective in all this is to deliver media plans that make each ad dollar our clients spend work and feel like it's worth much more.
While our primary business is media management, our principals have spent over 40 years, collectively, working in the media and with some of the country's largest advertising agencies, leading the creative development process for ad campaigns to support their brand marketing efforts. Because of this, most of our clients ask Medici Media to become involved in the creative development process as well.
We develop the creative strategy, supervise production and lead the entire process. In most cases, we serve as a "full-service" advertising agency, providing complete, turnkey creative solutions from the development of a "positioning statement" and "unique selling proposition" to the production of effective television and cable, radio, intertnet or print advertising.
Call Renee today and get started on the road to greater success with the Augusta area's best advertising experts.
803.278.0826 office
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Sound
Market
Research
The first step in planning any media buy is starting with a sound media strategy. Medici Media develops this strategic platform based on the best available research and makes sure the strategy is compatible with the client's creative message and is fully supportive of the client's overall business goals.
Our work doesn't end after the buy is approved by the client. We check and double-check every invoice for accuracy. Conduct detailed post-buy analyses to maximize delivery. We track the exact placement of each ad to ensure the best rotation and best location. We never settle for "pretty good" or "fair" and our media reps know it! We establish, early on, just how serious we are about maximizing advertising value for our clients. (And, it's gratifying to see how often they work to help!).
Measurement is the key to developing effective advertising plans. Based on a wide range of media research, we develop media strategies for each client with specific and measurable reach, frequency and weight goals. Media plans are then crafted to reach those goals most efficiently. After plans run, Medici Media does painstaking post-buy analysis to verify each advertising program achieved both the specific media goals, as well as the overall business objectives. We don't mind being held accountable for the success of the media program in fact, we like it! After all, our overriding objective is to help build our clients' profitability and that's how we measure our success.
Making use of advanced media planning software and a wide array of media research helps Medici Media develop more efficient and effective media plans for our clients.
Our buyers use the research sources listed below for information that aid in developing better and more cost efficient media plans.
Nielsen:
Nielsen Media Research, the well-known TV ratings company, provides a syndicated service which tracks television audience viewer-ship. It is an essential element of planning, negotiating, buying, and tracking a television plan. Nielsen ratings are the key measure used to quantify the "value" of each individual television spot. Used in conjunction with TV Scan and Smart Plus software, this powerful tool allows us to measure the actual delivery of a media buy.
Arbitron:
An international media and marketing research firm which provides syndicated measurement of network and local market radio audiences across the United States. Arbitron ratings are necessary to select the most appropriate radio stations for each client's individual target audience and to measure listening audience. Used in conjunction with our Smart Plus software, Arbitron ratings help us deliver the most listeners per advertising dollar.
Scarborough:
Scarborough Research's syndicated databases are comprised of detailed information about demographics, consumer behavior, lifestyle activities and consumer media habits on a national and local basis. Scarborough enables us to better understand consumers and geographical markets for better targeted and refined ad placement. |
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Medici Media is your full-service source for all of your advertising needs!
Medici Media: Working with clients to develop or refine their overall marketing plan, including a review of marketing and sales strategies. We then develop and conduct market research to define or refine a client's target audience and evaluate their advertising effectiveness.
Medici Media conducts audits of current advertising programs to make certain they are being planned and executed effectively. Plans are reviewed and reconciled against invoices to ensure advertising ran correctly. Invoices are scrutinized. Post-buy analyses are conducted, if necessary, to identify any under delivery.
Finally, Medici Media will make recommendations for improving the plans in the future. Through these audits, Medici Media has saved clients thousands of dollars.
Nearly forty years' focus on building better media plans, combined with our principals' media, agency and client-side experience, give Medici Media, Inc. the planning, negotiating and analytic skills to better service our clients' media buying needs. We're not afraid of accountability. Media buying is what we do and we do it well.
Finally, Medici Media, Inc. cost you NOTHING. We don't charge retainer or consulting fees and with the tremendous combined buying power of our many area clients we are able to actually SAVE YOU MONEY!
911 Hammond Drive
North Augusta, SC 29841
803.278.0826 office
480.287.8306 fax
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