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Connect with other women entrepreneurs and keep up to date with the latest AWE news on our Facebook, Twitter, and LinkedIn pages.
 facebook.com/awebusiness
@awebusiness
Alberta Women Entrepreneurs (AWE)
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AWE Edmonton's
New Home | |
Stop by and visit us in our new Edmonton office: 308, 10310 Jasper Avenue (The Melton Building) Edmonton, AB
T5J 2W4
And keep watching for your invitation to our Open House this September!
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| Save the Date for AWE's 2012 Conference! |  |
Mark your calendars for:
AWE's Annual ConferenceMay 3 & 4, 2012 The Matrix Hotel Edmonton, AB Keep watching for program and speaker updates! |
| Upcoming Events and Training | |
Roadmap for Success Business Plan Writing WorkshopCalgary:August 24September 20Edmonton:August 25September 21Register Now
Wake Up to Success Business Breakfast Series
Calgary: September 23
Register Now
Edmonton: September 29
Register Now
Building on Success Growth Workshop Series - The ABC's of Business Finances ...coming this Fall Building on Success Growth Workshop Series - The KPI's of Business Finances ...coming this Fall |
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Entrepreneurs' Organization - Accelerator Program. | | |
Accelerator exists to accelerate the success of first-stage entrepreneurs committed to building scalable businesses. This program will support entrepreneurs who wish to grow their companies to US $1 million and beyond by helping them develop and enhance their skills in strategy, human resources, finance, sales and marketing.
Click here for more info and don't miss the:
Accelerator Program
Recruiting Event
September 15 at 7:00pm
Hudsons Downtown
11248 104 Avenue
Edmonton, AB |
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Back to Business | |
It is inescapable, the chill in the air that means autumn is fast approaching. As we enjoy the last of summer and prepare to move into the new season, it seems a perfect time to check in on the resolutions set for your business this year. Are you on track? What goals have you achieved and which ones are left to accomplish?
At AWE, we have been busy moving into our new Edmonton space while planning our upcoming programs to help you accomplish your business growth goals. We're excited to announce the continuation of our popular Roadmaps for Success workshops and Building on Success Series as well as new offerings - Connecting to Contracts Expert Sessions and a Wake Up to Success Business Breakfast Series. Intrigued? Be sure to visit our website www.awebusiness.com for more information and to register to join us.
So let's make the most of the remaining months in 2011, after all it is your year...the "Year of the Entrepreneur"! |
| What Happens in Vegas Comes Back to Canada... | WBENC Women in Business Conference 2011
The first thing that strikes you when walking into WBENC's conference for women business owners, the largest of its kind in North America, is the exciting buzz of connections - amazing! There are endless opportunities for Canadian companies through WBENC, the American diversity supply chain program equivalent to WEConnect Canada that helps established women-owned businesses access corporate and government contracts locally and internationally.
At WBENC, every type of business is represented and every conversation is valuable. I was thrilled to represent Western Canada on trade mission organizing committee for the Department of Foreign Affairs and International Trade (DFAIT)'s mission to WBENC and to see many of our delegates come home with deals or potential deals.
To kick off the mission, DFAIT provided a briefing day filled with networking and information for the impressive 100-person Canadian delegation. Two conference days and a business fair featuring hundreds of buyers later, WEConnect-certified Canadian business owners from west to east coast went home with many fantastic contacts and newly opened doors, including face to face meetings with MGM Resorts and Cirque de Soleil. Alberta based WEConnect Certified entrepreneur Jodee Prouse of Happy Hippo Bath Co. returned from WBENC with new business prospects in her future. "We were able to personally introduce ourselves and give out samples to multiple large corporations," explains Jodee. "They loved our products and we are already in major negotiations since the event". CFO and co-founder of Leduc based AOG International Christina Forth-Matthews, another WEConnect Certified entrepreneur, was also a member of the Canadian delegation. "WBENC was very inspirational. The large corporations that you meet are very supportive and encouraging," says Christina.
Hear more of Jodee Prouse's contract success story in Calgary and Christina Forth-Matthews' story of going global in Edmonton at our September "Leveraging Links" events.
Interested in business to business supply chain opportunities?
Mark your calendars for WBENC's next conference from June 19-21, 2012 in Orlando, Florida and WEConnect Canada's annual conference in Toronto on November 7 and 8, 2011.
Author Fun Fact: Marcela loves to travel and has been to more than 18 countries! |
| Connecting to Contracts presents Leveraging Links | |
Join AWE for an evening of connections and learning from fellow growth-oriented entrepreneurs. Hear the success stories of WEConnect certified woman business owners that recently attended the 2011 WBENC Conference and Business Fair in Las Vegas - Christina Forth-Matthews of AOG International in Edmonton, and Jodee Prouse of Happy Hippo Bath Co. in Calgary.
This is your chance to join an entrepreneurial community that can help you expand your business' market reach.
Calgary
Edmonton
September 28th
5:00 - 7:00pm
Register Now |
| Online Marketing: Improved Bottom Line or Waste of Time? | | By: Ted Kouri
Principal, Incite Solutions
www.incitemarketing.ca
 This past May I spoke at the AWE Conference in Calgary. The question posed to me was if websites, blogs, twitter and other social media can help grow a business or are they just a waste of time? My answer was...it depends.
Normally I hate fence sitters, but in this case I think it is the right answer. Online marketing can help grow a business, but only if three conditions are met.
1. Will your online marketing align with your business model and other marketing efforts?
There's no doubt social media is a hot topic, but that isn't a good reason to start using it. It needs to support your strategy. If you are a locally focused, customer intimate business, then a major push to maximize hits to your site is misguided. Likewise, an edgy or humorous tone to social media would hurt an otherwise serious and reserved brand...don't write for the medium, stay true to your brand.
Social media can be a powerful force, but you need to be sure not to let its popularity take you away from your core business model. In addition, make sure your online efforts align with your offline efforts. There is nothing that turns customers off faster than a blog or twitter feed with one image only to meet a sales rep with an entirely different one.
For condition 2 and 3 click here to read more...
Author Fun Fact: Ted is an avid sportsperson-both as a player and spectator. His favourites are tennis, golfing, and hockey. But the truth is he'll play just about anything if you promise to keep score.
Hear from more great experts like Ted who can help your business Connect to Success at AWE's 2012 Conference - May 3 & 4 at the Matrix Hotel in downtown Edmonton, Alberta. Keep watching for program and speaker updates coming soon! |
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