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Last Chance to Register
April 30, 8:45 am - 4 pm
Misery Mountain Ski Centre
Peace River AB
Cost: $35 (includes lunch)
Phone: 1.800.396.4605.
Registration closes April 24 Register Now! |
Angela Santiago, CEO
Little Red Potato Company
May 20, 11:30 to 1:30 p.m. Union Bank Inn
Since she harvested her first one-acre crop by hand in 1996, The Little Potato Company's founder and CEO Angela Santiago has expanded the company into $15 million in sales across Canada.
The Little Potato Company's success and reputation has now positioned it as one of Alberta's best run companies, winning and being short listed for three prestigious Alberta business awards.
Roadmap for Success
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AWE-Inspring Luncheon
Kim Duke, CEO
The Sales Divas
June 24, 11:30 am - 1:30 pm
Q Haute
She's an unconventional, sassy and savvy sales expert that shows women small business owners and entrepreneurs sales tips on how to increase sales in a fun, easy, stress-free way.
Kim launched her own company The Sales Divas in 2001 and has never looked back. Her warmth and her passion for taking the fear out of selling is what Kim has shared with thousands of people in her presentations, training and writing.
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Ask An Expert
This month's expert is Kim Duke, The Sales Diva and our June AWE-Inspiring luncheon speaker in Calgary on June 24. Register now.
Q: How do I make the most of the connections I made at Innovative Approaches to Success?
Commit 30 minutes per day to the MOST IMPORTANT activity you need to do in SALES ...follow up. What is the point of networking and attracting business if you don't follow-up and through with your client base?
Before you know it - you lose top of mind awareness and you're back to spinning your wheels and eating rubber chicken at too many network functions.
Remember - you HAVE TO BE "Circling the orbit of your potential customer/customer" with follow-up at least once every 30 days. (By the way that doesn't mean you turn into a sales stalker either.)
So what does that look like?
Ezine - minimum 2x per month
Email (permission based only remember!)
Blog
Twitter/Facebook/Linked In
Direct mail
Thank you cards
Phone calls
Email
Networking
Media
And so much more.
And do it CONSISTENTLY and RESPECTFULLY.
It's the first step in momentum that leads to massive increases in money for YOU. |
| Farewell
Good luck to Andrea Barber, Marketing and Communications Coordinator and Julia Johnston, Training and Events Coordinator as they pursue new career opportunities. A special thank you to them for all their hard work towards making this year's conference a success.
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 CEO's Message
"Aren't you something?!" Oprah Winfrey was referring to Ben Barry, the 24 year old dynamo modeling agency entrepreneur that is transforming the beauty industry through his use of real models. Every one of us who had the opportunity to hear Ben speak at our Innovative Approaches to Success conference April 1-3, 2009 echoes this thought. Ben looked at an industry from an innovative perspective and by simply using real women in an ad campaign for Dove, product sales increased by over 700%! Now his (non size 0) models appear on the runways of major fashion shows and designers are actually making sample sizes in sizes that fit real women. That is innovation!
I love that story because it shows how solving a business problem with an innovative solution can drive your business growth and have a positive economic impact on a company as well as a societal effect; making money with a conscience.
Our conference was a huge success and I am so proud of the team here at Alberta Women Entrepreneurs for ensuring the 170 women in attendance made connections with other women, were inspired to grow their businesses and learned about how looking at your business in a slightly different way can have a major impact on the bottom line.
We are applying innovative approaches to our business at AWE as well. We recently launched our NextStep to Success program for Aboriginal women that includes business development support, peer mentorship and micro-loans to qualified businesses. Also, we are working with a broad network of partners and service providers to help you realize success in your businesses, regardless of sector or region. For example, we created a showcase for these organizations to share information on their programs to women from around the province who were sponsored to attend our conference.
Our upcoming AWE inspiring luncheon May 20 in Edmonton features Angela Santiago who has innovated in agricultural production to evolve from a commodity potato producer into a company that sells a branded high value product to major grocery chains.
Look around your businesses and think about how you can innovate your approach to business and realize success.
As always, please contact me if you have any comments or suggestions.
Tracey Scarlett
CEO |
Celebrating NextStep to Success
AWE officially launched the NextStep to Success program for Aboriginal women with a celebration on March 20 in Edmonton.
Speakers included the Honourable Hector Goudreau, Minister of Alberta Employment and Immigration, who remarked on the significant economic contributions of entrepreneurs in Alberta, including Aboriginal people. AWE's Tracey Scarlett and Marcela Mandeville, Programs and External Relations Manager provided a brief history of NextStep to Success' evolution and the opportunities offered by the program.
Beatrice Floch, an Aboriginal woman and successful AWE client, shared her inspiring story of starting a business focused on connecting Aboriginal people to employment that has grown from a $28,000 AWE loan to a business that generates approximately $1.5 million in revenue per year.
The event concluded with a powerful honour song for women. Thank you to everyone who joined our circle, in spirit or in person, to celebrate the beginning of our journey to develop and celebrate economic opportunities for Aboriginal women in Alberta. |
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AWE in the News
AWE received local and national media attention related to Innovative Approaches to Success! Global Morning News with Lorraine Mansbridge on April 3 at D'Lish, owned by an AWE client, featured Debbie Travis, Ben Barry, Elegant Touches, Bedouin Beats and our CEO Tracey Scarlett. The video will be available soon on our website. "Feel like a fraud? That's because you're not. Confidence Impostor syndrome reaches from students to high-ranking executives.", an article related to Dr. Young's fantastic workshop on feeling as bright and capable as everyone thinks you are has appeared in The Calgary Herald, The Edmonton Journal, The Montreal Gazette, The Vancouver Sun, The New Brunswick Business Journal as well as on working.canada.com. Ben Barry's inspiring presentation was mentioned in the i News 880 Generation Y blog. |
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Thank you!
Thank you to all the fabulous attendees, tradeshow exhibitors, speakers, service providers, and sponsors for your contributions to Innovative Approaches to Success.
Our sincerest apologies to The Edmonton Journal, one of our silver sponsors, whose advertisement was inadvertently missing from our conference program. As with all our sponsors, our conference would not have been possible without you.
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Innovative Approaches to Success 2009 Sponsors
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