Statesville, N.C. (August 23, 2011) - Fans of the NASCAR Sprint Cup Series at the Atlanta Motor Speedway will be initially introduced to the Vampt Beverage Corp. brand and its "GET VAMPT" call-to-action on Labor Day weekend when J.J. Yeley drives the Front Row Motorsports No. 38 Ford emblazoned with the malt beverage maker's unique logo and packaging. Vampt will be the primary sponsor of Yeley and the No. 38 Vampt Ford Fusion for the AdvoCare 500 race weekend September 2 through 4, 2011.
The deal, which was brokered by Genuine Partners, marks Vampt Beverage Corp.'s first foray into NASCAR sponsorship. Vampt's initial product offering includes two agave-infused, ready-to-drink malt beverages - Vampt SMOOTH TALKER™ and Vampt MIDNIGHT WARRIOR™ - available in select markets, including Atlanta this fall. Both the nectarine SMOOTH TALKER™ and citrus MIDNIGHT WARRIOR™ flavors have 8-percent alcohol by volume, offering less sweetness and more alcohol content than other malt beverages.
"The Vampt drinking experience easily connects to the NASCAR fan and culture," said Ian Toews, Vampt Founder and Chairman. "We have no doubt that this is the beginning of a great relationship with Front Row Motorsports and J.J. Yeley."
Yeley has seven Sprint Cup career starts at the 1.54-mile oval in Hampton, Ga., with a career-high finish of 15th (2006).
"It'll be great to have the Vampt brand on the No. 38 Ford Fusion at Atlanta," Yeley said. "They're a cool new company with a truly refreshing and ultra premium product. We're looking forward to introducing it to NASCAR fans. Atlanta Motor Speedway is a great place for their debut. It's fast and intense and a great place to race. It's one of the big holiday-weekend races that will have a huge viewing audience, so it will be great initial national exposure for them."
For Front Row Motorsports, the sponsorship moves Yeley into the No. 38 Ford for the one-race deal.
"We're always willing to help new companies get into the NASCAR Sprint Cup Series," said team owner Bob Jenkins. "We're still a young and building team and new partnerships are important to us. Vampt and Genuine Partners have been great to work with thus far and it would be great if J.J. can give them a strong debut run in Atlanta. We look forward to growing our relationship with Ian Toews and everyone at Vampt."
Vampt beverages currently are being sold in Arizona, Idaho, Oregon, Washington State, New Mexico and Montana through grocery outlets and independent liquor stores. Availability in Georgia and Colorado is coming this fall. Vampt Beverage Corp. plans to feature a variety of behind-the-scenes race activity and video on its media content-rich site www.Vampt.com prior to, during and after the race.
About Front Row Motorsports:
Front Row Motorsports is a Statesville, N.C.-based race team in the NASCAR Sprint Cup Series. Formed in 2005 by restaurant entrepreneur Bob Jenkins, the team has competed in NASCAR racing in each year since its inception, expanding full-time to the premier Sprint Cup Series in 2009. The team partners with Ford Racing and Roush-Yates Racing Engines to field the No. 34 Taco Bell Ford driven by David Gilliland, the No. 38 Long John Silver's Ford driven by Travis Kvapil and the No. 55 Front Row Motorsports Ford driven by J.J. Yeley.
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