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Some Tips for Creating Your Newsletters...
Use your "third eye" to create captivating content.  Creating content is always a challenge. Finding inspiration can be as easy as using your "third" or "inner" eye to look inward and use your own life to educate your clients.
Make it personal - Your clients want to read about how you are succeeding. Share your success secrets. Think about including lists of things you've learned "the hard way." Teaching from your own mistakes shows that you're a "real person" whose expertise isn't just from books but also from interesting life experiences.
Share your humanity - While we're still in the vein of "being real," think about using a newsletter to highlight a client success-story or showcase a colleague. Anytime you include a story about a person, make sure to include their picture. Your clients will love seeing what it's like behind the scenes of your business.
Promote an event - Not every event has to be your own. Are you attending a networking event or tradeshow? Mention it in your newsletter. It shows that you are plugged into your industry. Also, think about referring your clients to other networking events that you aren't holding - they won't leave you; they'll probably thank you for bringing it to their attention.
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New Ways to "Pull" Contacts to Your Lists  You've heard the buzz about Social Media Marketing, but you're not quite sure how to get started...
We're putting together a Webinar to provide some "show-and-tell" that will get you pointed in the right direction.
We'll cover topics such as:
- Creating a Facebook Fan Page for your Business,
- Linking your Blog to your Fan Page,
- letting your Fan Page handle sending out Twitter messages,
- How to add a "Join My List" form to your Facebook Fan Page, and
- How to Share your Constant Contact emails on Facebook.
Interested? Just send an email and we'll make sure you get an invitation. |
