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Spring 2010
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Business has changed dramatically over the past 12 months.  Your
recognition programs should, too.  Here are three ways to recharge your rewards programs - before it is too late.
(By:  By Medlina Ligos)
 
First, some bad news. Your top performers may be getting ready to jump ship. At least that's what the results of a recent survey indicate. At the end of last year, Right Management, a career consultancy, asked more than 900 workers in North America if they planned to pursue new job opportunities as the economy improves in 2010. Sixty percent said "yes." Another 20% indicated they would be updating their resumes and attending networking events "just in case" a better opportunity comes along. Those numbers don't surprise Michelle Smith, vice president of business development for O.C. Tanner, an incentive management company. "Many workers are feeling underappreciated with their leadership right now," Smith says. "As the job market thaws, they're going to go somewhere they feel more valued."One of the main sources of workers' discontent these days, Smith contends, is the fact that their companies didn't spend as much time - or resources - focusing on employee recognition last year. "Unfortunately, too many businesses pulled back on incentivizing employees last year and now businesses are going to feel the effect of that," she says.

Now, some good news: If you retool your recognition and rewards programs now, you'll have a much better chance of keeping your best and brightest. Don't fall into the trap of continuing to do what you've always done, Smith warns. "Your business has changed in the last 18 months. Make sure you update your recognition plan accordingly."
 
Here is part one of the three-part plan that you need to consider as you retool your employee recognition programs - and get the troops recharged for 2010.
 
Recognition Re-Do #1 - New Year, New Goals
Last year, Gavin Upton's primary incentive program for his employees at a staffing firm revolved around cost-cutting. Those who came up with ways to save money got top pick from a variety of rewards, ranging from $25 gift cards to iPods, depending on the value of the savings. One customer service rep received a Bose stereo system for leading a paperless initiative that saved the company nearly $30,000. "We really cut our operations to the bone last year, so finding cost savings was a natural incentive," Upton says. Now, with expenses in check and business picking up, Upton says he's revised his recognition program, as well. "This year, we've shifted gears and are rewarding people for finding new business." Staffers who exceed their monthly goals of bringing in new leads or closing new business are now eligible for a variety of spontaneous rewards, including logoed apparel and tickets to local sporting events.
 
Watch for the part two of this retooling plan in the next newsletter!
Earth Day is April 22!
 
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Lightbulb Mailer Sheds Light on Green Marketing - From "Success Stories"
By Jen Zorger

'Tis better to light a single compact fluorescent lightbulb (CFL) than to curse your electric bill. And sending out 1,000 CFLs to prospects has even more impact, as shown by ecopromos, a Promo Shop company, when they sent out the bulbs - which use only a third the energy of incandescent bulbs - before Earth Day this year.

Why send CFLs instead of a product that could be directly imprinted? "We're not only trying to educate our clients and employees how to use eco-friendly promotional products," says Kris Robinson, co-founder of ecopromos, "but also how to do things in their everyday lives to become more green."

He and his sales team communicated that message on a plantable seed card from Okina/Symphony Seed Papers that mailed with the CFL in a 100% post-consumer recycled box from The Chest. "While replacing one lightbulb in your house may not seem significant," the card reads, "it is symbolic of the fact that you are part of our extended community, and it represents a global opportunity to reduce our impact on the natural environment."

The mailer went to Fortune 500 companies and organizations with an expressed interest in the environment. The back of the seed card also included a call-to-action that offered recipients who contacted ecopromos by April 28th a free gift: a book on being greener.

"Just to give you an idea, we did 1,000 mailers, and 328 gifts were given out," Robinson says. "So that's a 32.8% response, which was pretty big."

He estimates the promotion brought in $125,000 worth of Earth Day business, and he sees that as only the start. "Once you follow up, then the message starts embedding in their minds," he adds

Biz Tip: Follow up to get the most from a mailing.  Once you've sent out your message in a mailer - whether it's about green marketing or another niche or service you specialize in - reinforce it by following up in these ways:
  • Send a bounce-back card offering a gift for those who respond
  • E-mail recipients with related case histories or specials
  • Send another mailer that continues the theme of the first
 
John C. Maxwell:  Are You A Great Leader
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John C. Maxwell, best-selling author of The 21 Irrefutable Laws of Leadership, says the greatest lid on a person's ability to lead is insecurity. "Insecure leaders are always positioning themselves to look good in the eyes of others," he says. Insecure leaders are more concerned with how they look than how their people look, and that spells trouble, Maxwell says.

The greatest leaders have similar traits. See if you measure up.
 
    1. Leaders love challenges. They aren't risk-avoidant. "Leaders love uncertainty. They love being on  the edge where they don't know if they are going to make it or break it. They love not knowing how things are going to end up," Maxwell says. Leaders put skin in the game.
    2. Leaders develop people. Leaders value people. Leaders commit time to mentor, equip and empower them.
    3. Leaders are respected. "The highest level of leadership results in respect," Maxwell says. But respect is not a personal right; it has to be gained. "There is a quote I love on respect that says, 'Everyone has the right to speak, but you have to earn the right to be heard,'" Maxwell says. "It simply means go ahead and speak, but it doesn't mean I am going to listen to you. There is a big difference between having the right to speak and the right to be heard."
 
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