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MARKETING STRATEGIES AND BEST PRACTICES TO HELP INDEPENDENT AUTO REPAIR SHOP OWNERS PROSPER IN ANY ECONOMY

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Assisting independent auto repair shops with low-cost or no-cost marketing strategies to attract high quality customers and strengthen relationships with current customers in any economy. Distributed at 10:45 am Central every Tuesday at no charge.
Car Talk's Mechanics Files
(Revisited)
 
Although the original article was the first article I wrote for the newsletter, (see original article HERE), this "tip" remains one of the simplest and most effective ways for great customers to find your shop online.
 
Although many of you have expressed an interest in this great referral source, very few of you have added your shop or leveraged the "Car Talk potential"
 
That potential lies in the 2-3 million listeners that tune in to the Car Talk radio show every Saturday morning through their local NPR stations. These people are not shopping for the lowest price or a free oil change. They are relationship-based and loyalty-driven and looking for a competent and trustworthy mechanic. 
 
If you are interested in adding your shop to their files - because you treat people with integrity and compassion and run an honest operation, then this video tutorial is for you...
 
 
Stop Thinking ROI and Start Thinking ROW (Return on Women)


Here's an article that was sent to me recently that caught my attention. Jody DeVere is founder and CEO of Ask Patty http://askpatty.com - a company that certifies automotive industry businesses as "women friendly". 
Each individual at the shop completes the online training program that Jody has designed from many years of experience in the industry.
 
Jody's 'women friendly' concept has been featured on NPR and Oprah and in the New York Times, Detroit Free Press,  and Motor Trend - to name a few. 
 
Here are Jody's notes from a recent M2W (Marketing to Women) conference...
 
Coming up in SMT...
  • Website solution for repair shops
  • Start Your Twitter Engines Video 
  • CLICK HERE to email a comment or question
Shop Marketing Tips will is published at 10:45 am Central time every Tuesday. If you missed any articles, past issues are archived for your convenience HERE

Your feedback, comments and requests for future topics are welcome. Feel free to contact me.

Phone: (913) 871-0678
E-mail: kenton@shopmarketingtips.com
Skype me here - User name: kcowdry
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Sincerely,

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Kenton R. Cowdry
Author - Shop Marketing Tips