|Car Talk's Mechanics Files
Although the original article was the first article I wrote for the newsletter, (see original article HERE), this "tip" remains one of the simplest and most effective ways for great customers to find your shop online.
Although many of you have expressed an interest in this great referral source, very few of you have added your shop or leveraged the "Car Talk potential"
That potential lies in the 2-3 million listeners that tune in to the Car Talk radio show every Saturday morning through their local NPR stations. These people are not shopping for the lowest price or a free oil change. They are relationship-based and loyalty-driven and looking for a competent and trustworthy mechanic.
If you are interested in adding your shop to their files - because you treat people with integrity and compassion and run an honest operation, then this video tutorial is for you...
|Stop Thinking ROI and Start Thinking ROW (Return on Women)
Here's an article that was sent to me recently that caught my attention. Jody DeVere is founder and CEO of Ask Patty http://askpatty.com
- a company that certifies automotive industry businesses as "women friendly".
Each individual at the shop completes the online training program that Jody has designed from many years of experience in the industry.
Jody's 'women friendly' concept has been featured on NPR and Oprah and in the New York Times, Detroit Free Press, and Motor Trend - to name a few.
Here are Jody's notes from a recent M2W (Marketing to Women) conference...
|Coming up in SMT...
- Website solution for repair shops
- Start Your Twitter Engines Video
- CLICK HERE to email a comment or question