The Legacy Quarterly  
Q1 2011 

 

In This Issue
Visit us at mediaXchange
Get Your Widgets
Facebook Obituary App Live
In Case You Missed It...
Legacy Toolkit
Visit us at mediaXchange
MediaXchange  

We're excited to be attending this year's mediaXchange. 

Drop by and visit us

at

booth #307.


See you in Dallas!

Get Your Widgets

You can now easily create and customize cobranded Guest Book and obituary widgets for use throughout your site. 

To get started, log in to your affiliate admin site and click on the "Widget" tab 
or contact us.

 

Meet Our Screeners

Our content screeners are our backbone. Without them, we wouldn't be able to post any obituaries or review any Guest Book entries. Because they're such an important part of our business, we wanted to give you a chance to get to know a few of them.

 

Visit the @Legacy blog to

meet our screeners.  

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Facebook Obituary App Now Live   

 Go Erie Facebook Obits Application

We're pleased to announce that we've recently launched a Facebook application that allows users to access your newspaper's obituaries and Guest Books directly from your Facebook pages.  

 

 

Reaching your readers via Facebook creates value because:     
 

  • Obituary visitors from Facebook are 80% more likely to visit the Guest Book than the average visitor.
  • Guest Book visitors from Facebook are 20% more likely to sign than the average visitor.  
  • Each "share" generates three additional actions on Facebook.    
  •  

    Contact us today to get your easy setup instructions for this new app. And once you've launched, don't forget to let your Facebook users know. 
    In Case You Missed It... 

     

    We're excited about several important initiatives going on at Legacy.com, including Social Media, Mobile, Product and Content Enhancement, and especially our new Premier Ad Sales Plan. All of these contribute towards our ongoing goals to drive more users to your obituary site and generate more incremental revenue for our affiliates.

     

    In case you missed our first 2011 Quarterly Webinar, you can click here to learn more about these initiatives and review results from some programs introduced in 2010. 

    OCelebrations - Hartford Courant 

    Our redesigned Celebrations site has launched. Featuring simpler navigation, expanded search options and social media sharing capabilities, the new site gives your readers something to celebrate. Contact us to learn more.

    Legacy Toolkit
    Legacy Toolkit
     
    Tips on getting the most out of your Legacy.com obits website

     Localize your spotlight 

    Local Spotlight

    Don't forget that you can use your affiliate admin tool to feature obituaries of special interest to your markets.

    Feature up to four obits, rotating them as often as you like to present timely and compelling hyperlocal content to your readers.
     
    Contact us today to learn how to easily manage this section and maximize engagement with your readers.